The Changing Face of Retail Leadership: Adapting to the Needs of Today's Customers

Powerful Stories with Tory Archbold

09-06-2024 • 25 mins

Gina Anstee, is the retail director for Aje Athletic and has a reputation for building and leading iconic luxury brands to unprecedented growth.

In this episode, Tory and Gina, highlight insights on retail leadership and customer experience. Gina fell into sales after starting her career in marketing and communications, and discovered the importance of building relationships with customers. Gina emphasizes the need for authenticity and genuine connections in retail, as well as empowering and celebrating her team. She discusses the use of data and analytics to drive growth and improve the customer experience, and the implementation of click and collect and same-day delivery.

Key Takeaways

  • Building relationships and making genuine connections with customers is crucial in retail.
  • Empowering and celebrating the team leads to better customer experiences and retention of talent.
  • Data and analytics can be leveraged to drive growth and improve the customer experience.
  • Click and collect and same-day delivery are important services in the retail industry.
  • Global trends can be used to improve local retail experiences.
  • Women in their 50s bring valuable wisdom and resilience to leadership roles.
  • Personal growth and stepping into one's power are important for career advancement.

Contact with Gina: www.linkedin.com/in/gina-anstee-58b5194a

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program

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