Episode 23: A chat with Professor Russell James from Texas Tech University

Legacy Fundraising Chat

01-02-2023 • 25 mins

Imagine if you could get inside the mind of a donor. You’d know exactly what drives them to give.

My guest does just that. Dr Russell James has revolutionised the way charities globally approach marketing. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects to find out why and what makes donors give.


Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy fundraising strategy

📢 Set up your first Telephone Legacy campaign and manage it for you

📝Legacy Marketing Events Planning

📞Coaching sessions providing guidance for your Legacy activities

🚅In-house Legacy Training across your Charity (including staff toolkits and developed a bespoke E-learning module)

📈Interim in-house Legacy Marketing Support

📰Create your Legacy Marketing Materials

🧓Collect Legacy Case Studies and a planner on how to use them in your marketing

Anything not listed here, you need help with? Email me I love hearing from my listeners or Book a call with me

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