David and Rob dive into the intricacies of various productivity reports, including the Xero Small Business Insights Report, BNZ Manufacturing Snapshots, OECD Economic Survey on New Zealand, and the NZIER and ASB Business Productivity in New Zealand Report. They critique the relevance and utility of these reports for SMB owners, questioning the practicality of metrics and data presented. The hosts discuss the disconnect between the findings and the real needs of SMEs, advocating for more straightforward, actionable insights that can genuinely benefit business owners. The conversation touches on the impact of regulation on innovation and productivity, arguing that much of the red tape cited as hindrances may be overstated. The episode concludes with a call for concise, practical, and directly useful reports for SME owners, emphasising the need for simplicity and actionable steps over complex jargon and unnecessary data.