Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research.

One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services.

The Gen One research from agency R/GA, the global design and marketing innovation consultancy, shows that this approach to UX design reduces the reach and engagement with the first generation of the internet - Gen One.

You can download the Gen One research at https://genonereport.com.au/

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Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.