ThinkEnergy

What are Distributed Energy Resources (DERs)? How important are they to the energy transition? Host Trevor Freeman shares how solar panels, batteries, and small-scale wind turbines are shifting from niche innovations to central figures in reshaping our energy infrastructure. Discover how these tools help reduce reliance on centralized power and empower you to generate and store your own energy, reduce grid dependency, and pave the way for a greener, more efficient, and cost-effective energy future. Related links   ●       Hydro Ottawa 2021–2025 Strategic Direction: https://hydroottawa.com/sites/default/files/2022-06/Hydro_Ottawa_2021-2025_Strategic_Direction_EN.pdf ●       About Ontario’s Feed-In Tariff: https://www.canada.ca/en/revenue-agency/services/tax/businesses/topics/ontario-s-fit-microfit-programs.html ●       Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ Hydro Ottawa: https://hydroottawa.com/en To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/   Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod   Transcript: Trevor Freeman  00:00  Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts, feedback or ideas for topics we should cover, please reach out to us at thinkenergy@hydrottawa.com.   Hi everyone. Welcome back. Okay, so it's time for another explainer episode. Just as a reminder, I plan to do these from time to time to make sure that everyone is up to speed on some important foundational concepts, things that we talk about often on the show, that maybe we take for granted, that everybody knows what we're talking about. Because this is the kind of thing that's we start to live and breathe every day, and not all of our listeners are there as well. Today, I'd like to quickly go through something we mention a lot on the show, and we probably mentioned it using the acronym DERs, but distributed energy resources, that's the acronym der and I'll probably be referring to them as DERs here on the show from time to time. But so, I wanted to give you a bit of a basis of that. It's something that you've probably heard a number of times. It comes up in a lot of different aspects of our conversations here on the show, DER's are not necessarily brand-new technology. They're not necessarily new things, but their role in our energy transition is evolving and accelerating, and we're going to see a lot more of them as we move forward. So, I think it's important to sort of set that foundation and set the groundwork so that everybody knows what we're talking about here. So, what are distributed energy resources? Well as the name suggests, they are small scale generation or storage resources that are located at or near the point of consumption, like our homes and our businesses. And before we talk too much about them, I think it's important to understand why they are unlike our traditional energy resources. So, for the last 100 years or so, our energy has been primarily centralized, at least in the case of electricity, especially one of the great engineering marvels of the last century that I know, I've talked about on the show before, and something that we still benefit from today is the centralized electricity grid. So, across Ontario, Canada, North America, there is this vast interconnected grid that brings relatively affordable electricity to customers from large scale, centralized generation. The generation technology of the last 100 years has made the most sense when it was built at a large scale and when it was centralized. So not everybody had a river or waterfall in their backyard for Hydroelectric Generating Station. Not everybody could build a coal or gas fire generating station in their backyard. Nor would we want that, nor would you want to have to have a coal fired generating station in your backyard. So, as we were scaling up our use of electricity in the last century, it made sense to centralize this generation, to build it big, so that it could serve the greatest number of customers and to transmit that electricity to where people used it, these types of projects, and let's include nuclear in there that haven't mentioned that yet. These are large, complex, major public projects. So you're not going to build a bunch of small ones. You're going to want to centralize that for economies of scale and things like that. So that centralized approach has worked well over the last century and will continue to be part of our energy mix moving forward. We're not getting away from centralized generation and our electricity grids. But things are changing. There are now other options on the table, and these other options are set to play a major role in our energy futures. Enter distributed energy resources or DERs. DERs are things like small scale solar or battery storage, in some cases, wind turbines and even your electric vehicle. These technologies mean that some of our energy needs can be met, not just from a distant, centralized generation station, but right from our own rooftops or our driveway. Why is this important? Well, the DERs have a big role to play in our future, and there are many benefits to de ours. So first off, let's put ourselves in the shoes of a homeowner investing in some kind of DER. Let's say solar on the rooftop. Being able to generate your own electricity gives you some control over your energy needs and costs. Think about investing in a DER, as locking in some portion of your energy costs now for the life of that equipment, regardless of what happens to sort of the market rate of electricity and electricity prices over time you've paid for that solar generation, you know what those cost, It's in today's dollars, and you've got that generation for the life of the equipments. And that kind of locks you into that. It gives you some predictability, and it insulates you from sort of what's happening in the market. You also have the opportunity to use your der in conjunction with the rate structure of your utility to really minimize your cost. So, let's say you have a battery and your utility has a time of use rate option, like we have here in Ontario. If you change your battery during an off peak time when electricity is cheap, and use it during a peak time when electricity is expensive, you can really drive your costs down. And all of the electricity you're pulling from a grid, or some large portion of it, can be at that lower off peak cost.  That brings me to my next point, which is the carbon impact of electricity. So, we talk a lot about climate change on the show. We talk a lot about the fact that really what we need to do is drive down our carbon intensity, drive down the amount of carbon we're emitting. And how much carbon is emitted from electricity generation really depends on where you live, but let's take Ontario as an example. Most of our electricity in Ontario is emissions free, so we have a large amount of nuclear. We have a lot of hydroelectricity. We have some large scale solar, a lot of wind turbines, but we do still have gas fired generation. This typically shows up during our peak times when electricity demand in the province is at its highest. So, if you can rely on your der during those peak times, your battery or your solar panels rather than the grid, you are avoiding using more carbon intensive electricity, and if we scale that up to more than just the individual perspective, the more DERs we have that reduce our overall system peaks, the less we have to rely on that carbon intensive gas fired generation, in the case of Ontario, for generation during those peak times. So DERs are a good tool to lower the carbon intensity of our electricity grid. One last point from the individual customer's perspective is resiliency and reliability outages are, unfortunately something that can't 100% be avoided, and that is increasingly so as we experience more extreme weather events related to climate change, DERs, especially when there's a battery involved, can provide some resiliency against those times when there may be a grid outage, even if it's just to power your essentials to buy some time for your utility to work on restoration. It reduces the pressure on you as a customer, when the power is out, you can kind of get by until the utility is able to restore things. So, let's zoom out a little bit. You may be wondering why someone from utility me is going on about the virtues of what you might consider to be a competing technology to our core line of business, which is supplying electricity to our customers. But DERs can actually be a huge help to our grid. And utilities are increasingly looking at how we can best enable DERs in a way that benefits all of our customers, not just those who have the solar panels on their own roofs, but everybody. In fact, at hydro Ottawa, we highlight this in our current strategic direction. We have eight key points in our strategic direction, and point number four is leverage and promote DERs to understand why it's helpful to remember that utilities have to build our grids to serve what you might consider the worst-case scenario or peak demand. This is the time when the draw of electricity from the grid is at its highest, we need to make sure that on those hot, sunny afternoons when everyone's AC is blasting and people are getting home from work or school, starting to cook dinner, starting to watch TV, plugging in their electric vehicles, etc., etc., the grid can handle all of that load, but for much of the time, demand on the grid is actually a lot less. We don't see those peaks all the time, so that means we have to build up to a capacity that isn't always being used, and with the changes that we'll see as a result of the ongoing energy transition, so electrification of heating, more electric vehicles, etc., as well as other driving factors like increased data center demand hands due to AI and the never ending March to digitize our society, we are going to see those peak demand periods, that sort of max pull from the grid get higher and higher under the traditional approach to the grid, the only answer would be to build more and more and with the pace that things are changing at. And have a listen to my last explainer episode on on the energy transition for more on that, relying only on the sort of traditional builds model would be expensive for all stakeholders, including our customers, and it would be hard for us to keep up with the pace of change. Don't get me wrong, our grid does need significant investment to expand meet customer needs. We are going to be building out the grid as we've talked about here, but that is not the only tool we have, thanks to DERs. So, imagine if we could take that peak demand that I've been mentioning, and lower it a bit, or shift some of that load from a peak time to an off-peak time. Doing so would let us get more out of our existing grid assets, and in some cases, even delay or defer some big capital investment, a new transformer, a new substation, for example, DERs will help us do that. So, any individual solar panel or battery may not make the difference, but imagine 10s or hundreds of DERs on a given feeder that might be enough to shave that peak load by a significant amount. So, something like a solar panel can be thought of as a passive benefit to the system, meaning it generates when it's sunny and up here in Canada when it's not covered in snow. So, we get the benefit when the conditions are right, but they may not always be right, so we can't necessarily rely on them all the time. But if you pair that solar array with a battery, or looking a bit into the future with an EV for example, which is basically just a battery with wheels. Now we've got some control, and that control is where the real value lies, and it's with things like batteries and EVs, but also other smart connected devices, like your thermostat, for example. So, there is a future not too far from now, where you might get a signal from your utility saying, Hey, we're getting close to our capacity on your feeder, so we'd like you to switch over to your battery, or we'd like to pause your EV charging for a few hours. Or maybe we want to bump the temperature up on your thermostat by a degree or two, so you're not cooling so much just for the next few hours, and we'll give you an incentive on your bill if you let us do that now, you might say, no, actually, I've got to get that EV charge because I'm about to head off on a weekend road trip or take the kids to soccer or whatever it might be, or no, I'm actually hosting a party tonight, so I don't want to mess with the AC right now. Thank you. So, you can opt out of that call, but most of the time, you'd likely say yes, because Sure, I mean, I'm home for the night, as long as my EV is charged by the morning. I don't care if it happens right now or in a few hours, and what's a degree or two for the next couple hours on my thermostat, I probably won't even notice, and I'll get that credit on my electricity bill, that action, that collective action, multiplied over hundreds or 1000s of customers, can be the difference between having to build new infrastructure like a transformer or even a substation or not, and that has big implications on how much the grid costs and how flexible we are with the solutions that we're putting in place. Those examples that I just gave are kind of focused on the smaller DERs, but there's also a role for large DERs as well. These are things like 10 or 20 megawatt batteries that are playing that same peak load reduction role, but for a large scale industrial or commercial application, for example, think about a massive customer. The same idea, you know, reduce the magnitude of those peaks, but with a single, massive device. So, the ability to manage peaks is extremely beneficial to utility trying to manage the grid, and DERs will be a really big part of that. So, the question may be, why now? Why are we all of a sudden hearing so much more about DERs and seeing the start of what we expect to be a big ramp up of Der installations? As I said at the beginning. I mean, solar panels aren't a new technology. They've been around for quite a while. Batteries are evolving. But as you know, we've had batteries for a while, so there's a couple of reasons behind this. And before we jump into those, there is a caveat here that I am obviously talking to you from Ottawa, Ontario. And so, the context around what I'm going to say here is very Ontario kind of North American specific. There are other jurisdictions in the world, you know, Europe, for example, that are quite a bit further along than us when it comes to DERs, or at least, their approach has been different in a different timeline. So, keep in mind that I'm talking about sort of the local context here.  So, the first reason why we're seeing a lot more of this kind, boils down to basic economics and market forces. So, a rooftop solar array 20 years ago was something that could be considered a luxury item. It's extremely expensive and Ontario, at least prior to the feed in tariff program, which launched in 2009 there wasn't really even a great mechanism for recovering your costs, kind of the best you could hope for was, you know, eliminate your electricity consumption from the grid and thereby reduce your cost on your electricity bill, at least for the electricity portion. The last 15 or so years have seen significant changes in that area. So, programs like Ontario's feed in tariff, and then sort of a subsequent evolution into our current net metering option, have created a viable business case for putting solar up at the same time that solar technology and sort of the global value chains around that have evolved and costs have dropped exponentially, so on a global scale, when we look at sort of cost of solar globally, the cost is now about 90% less than it was in 2010 to put solar up on your roof, for example. That is not a small fee. So, think about how significant a drop that is. So that combined with government programs like tax credits, low or no interest financing options for DERs and other energy efficiency measures, and all of a sudden there's a really good business case for putting up solar. Solar, I would say, is the furthest ahead on that journey when you talk about DERs, but battery technology, EVs, et cetera. They're seeing a similar process where they are no longer just super high end luxury items anymore. I mean, you've probably seen this as you look around, you probably see way more EVs out there. You see that green license plate that starts with GeV. We're seeing these technologies become more common, the cost coming down and more accessible for more people. Another main driver is just the need for these types of solutions as part of our energy transition. And again, have a listen to my last explainer episode on the energy transition for more on this. But because of the ongoing climate crisis, as well as increasing demand from things like AI data centers, the need for fast evolution and how we manage our grid, how we support our customers, how we provide the power that's being asked of us, is really critical, and so that's why you'll see government programs that support der technology, and hopefully we'll see even more of Those moving forward. Lastly, what else needs to happen to get there? So, I've kind of painted this picture of widespread DER adoption. It's everywhere we're utilizing it. You know, utilities are making use of The DERs that are out there. That is not today's context, but I'm hopeful that it's sort of tomorrow's context, that we're on the cusp of that what needs to happen to get there? Well, one of the big things is grid modernization. So I'll take this opportunity to give another plug to the episode that I did with hydro Ottawa's Jenna Gillis earlier this year about our own grid modernization efforts. But essentially, we need to evolve our grid technology and the sort of system office technology, you know, that's where we control the grid and our own IT infrastructure, how we communicate with our devices, to the next level, which will allow us to do the kinds of things with DERs that I mentioned earlier, and as I talked about with Jenna, our efforts towards this are underway. This is a real project. This isn't sort of a concept that we're thinking of this is something we're doing that's underway. It's ongoing, and we're preparing ourselves for a de our future. That's one of the reasons why we're doing this, one of the reasons, finally, there continues to be a role that governments at all level can play to further incentivize and enable DERs, whether that's through incentives or subsidy programs, or updating existing regulations and rate classes, so that the business case for DERs makes sense in sort of the areas or applications where they will benefit the grid and all customers. There's a role to be played there government and those conversations are underway. There are der working groups in Ontario that we're a part of, and we're hopefully going to see more movement on that as we move forward. So hopefully that gives you a sense of what DERs are and why they're so important, why that acronym comes up on this show so frequently amongst our guests and the conversations that we have, they really are just one more tool in our energy toolbox that we will use to build that smart, clean, connected energy future that we talk about on this show so often. They are one of the ways that we're going to get there, and a big part of that. So, thanks for listening. As always, send us your thoughts and feedback. Let us know topics that you want to hear about. We'd love to hear from you, and thanks for being a part of this conversation. Take care everyone. Thanks for tuning in to another episode of the think energy podcast. Don't forget to subscribe. Wherever you listen to podcasts, and it would be great if you could leave us a review. It really helps to spread the word. As always, we would love to hear from you, whether it's feedback comments or an idea for a show or a guest. You can always reach us at thinkenergy@hydroottawa.com

Our daily lives are more and more connected online. This includes our utility grids. Jojo Maalouf, Hydro Ottawa’s Director of Cybersecurity and IT Infrastructure, joins thinkenergy to discuss the role of cybersecurity in the energy sector. From cybersecurity threats, like cyber warfare and ransom-seeking hacktivists, to the measures required to defend our energy systems. Plus, how AI both helps and complicates matters. Listen in to learn what’s driving change and the collaboration needed to protect the grid. Related links Ontario Cybersecurity Framework: https://www.oeb.ca/regulatory-rules-and-documents/rules-codes-and-requirements/ontario-cyber-security  Get Cyber Safe resources: https://www.getcybersafe.gc.ca/en  Jojo Maalouf on LinkedIn: https://www.linkedin.com/in/jojo-maalouf-cism-cissp-0546b03/  Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/  Hydro Ottawa: https://hydroottawa.com/en  To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Follow along on Instagram: https://www.instagram.com/hydroottawa Stay in the know on Facebook: https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod   Transcript:   Trevor Freeman  00:07   Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts, feedback or ideas for topics we should cover, please reach out to us at thinkenergy@hydrottawa.com Hi everyone, welcome back. It won't be a surprise to anyone listening that our energy systems, like much of the rest of our lives, are becoming more and more connected and more online than ever before. Let's just take a look at our own personal lives. We've got apps that can control multiple aspects of our homes. For example, for my phone, I can adjust temperature, set points and fan speed heating and cooling in my house, I can turn on or off lights, both inside and outside. I can look and see who just rang my doorbell, even if I'm in another city, and I can check and see where my vehicle is, whether it's charging or not. And I can even turn it on all from my phone. And I would consider myself like middle of the road in terms of how connected and online I am. There are even further examples of this in some of those ultra-connected homes. This is part of our fast paced and constant evolution towards invenience and using technology to find solutions to problems that we didn't always know existed, and maybe they didn't actually exist. We've all heard that term, the Internet of Things, referring to this ultra-connected world where it's not just people talking over the internet, but our devices and systems are talking as well. I was absolutely floored when I was doing some research on this podcast to find out that this term, the Internet of Things, was first used 25 years ago, in 1999 when I first wrote the text for this. I put a placeholder in to say, oh, it's been around for over 10 years. And then when I actually did my research, it's over 25 years. Think about how far we've come since that idea was thought of in 1999 how different life is today than 1999 our energy systems and our utility grids are undergoing a similar transition. I talked about this a little bit with Hydro Ottawa's Jenna Gillis in a previous episode about grid modernization. So go back and have a listen to that. If you haven't already, we are adding more and more data points to our grids, and that includes sensors, smart switches, fault detectors, smarter meters, etc., etc. Even for hydro Ottawa, a local distribution company with around 350,000 customers, we are talking about many times that number of smart devices in the coming years, all connected, all trading data between themselves and our central systems and the smart folks who run them now, there is a ton of upside to this transition, and that's why we're doing it. More data leads to better decision making, a better view of what's happening, whether that's during an outage or at times when the grid is heavily utilized. It lets us get more out of the equipment we have, react and adjust to the needs of our customers, and react and adjust to the needs of the grid. It will lead to faster restoration during outages, and sometimes that restoration will be automatic without having to roll a truck. It will allow us to better integrate distributed energy resources like small scale solar and storage and other things into our grid for the benefit of our customers and the grid. There is no question that this is a move in the right direction, and hydro Ottawa is leaning into this aspect of the energy transition to build a smarter grid for our customers. However, it does highlight something that has long been a priority for us, cyber security. With so many connected devices, with so much data out there, we need to be extremely vigilant and rigorous with our digital security. Cyber-attacks on utility infrastructure are not theoretical. In 2015 and 2016 attacks on the Ukrainian power grid resulted in large scale power outages in that country, as we increasingly rely on electricity for so many aspects of our lives, attacks like this, whether by nation states or bad actors seeking financial gain, can have devastating consequences. Luckily, this is something that has been a priority for us for many years, and as the threats become more sophisticated, so too do our strategies to protect our systems and our grid from those attacks. Joining me today to talk about this is Hydro Ottawa's director of cybersecurity and IT infrastructure. Jojo Maalouf, JoJo, welcome to the show.   Jojo Maalouf  04:46   Thanks for having me.   Trevor Freeman  04:47   All right, so Jojo, cyber security is a little bit of a buzzword that a lot of folks have probably heard in a bunch of different contexts. Help us unpack it a little bit. What do we actually mean when we talk about cybersecurity threats and cybersecurity prevention, I guess?   Jojo Maalouf  05:05   Very good question, right? So, I mean, let's kind of simplify things, so we obviously have these adversaries, right? And these adversaries are trying to get into organizations networks. We hear a lot of the sensitivity or the criticality of information, so they're trying to obtain that information. And, you know, can they look at potentially monetizing that? Really what we're kind of trying to do, or what cyber security is, is, if you think about it, we have these bad guys, these adversaries. They're trying to get into organizations they possess or introduce some sort of level of risk. What we are trying to do as people in cyber security is defend those organizations from those risks and those adversaries. So, in order for us to do that, we need to put together a program. We need to make sure we have the relevant controls in place, because, at the end of the day, what we're trying to do is mitigate that risk to an acceptable level where the business can run.   Trevor Freeman  06:07   Yeah, totally. And who are these threats coming from? Like, we hear a lot about state sponsored groups for profit, hackers. There's sort of that hacktivists, kind of ideologically driven group. Who are we worried about in the in the energy industry?   Jojo Maalouf  06:20   You know, it's very good question. I think, to be honest, you, I think we worry about all of them. I think from from our perspective, threats are threats. And obviously, depending on the magnitude of those threats and where they're coming from, they could potentially possess or introduce a different type of risk. But the reality is, they all introduce a level of risk. Yes, we are worried about state sponsored entities. You know, we've seen what's happened throughout the years. It started out in Stuxnet with Iran in 2010 we've seen what's happened with Ukraine in 2015 the end of day, what are we trying to protect? We're trying to ensure that a cyber-attack doesn't actually impact our ability to deliver power to our customers. What we are seeing now in the industry, obviously, is that adversaries are understanding that they can really monetize this, right? So, we're seeing the exponential growth of ransomware throughout the years. I remember back in 2016 when a major Canadian university was asked to pay a think approximately a $35,000 ransomware. Where we looked at that in comparison in 2024 where the average cost of a ransomware attack is just under $5 million. So, it's a billion dollar industry, right? And it's only growing. You know, I'd say the threats are coming everywhere, but you're definitely seeing the monetization aspect of it growing exponentially.   Trevor Freeman  07:51   Yeah. So, I guess from our perspective, it really doesn't matter what the motivation is. If someone's getting into our systems and sort of impacting our ability to do what we do doesn't matter what the motivation is. It's a problem for us, and we try and guard against it.   Jojo Maalouf  08:05   Correct. I think, I think people are very highly motivated now, whether it's for it's ransomware, whether it's state sponsored, I think entities, or I would say adversary, sorry, are definitely highly motivated. And it doesn't really change our approach. So, you know, the energy sector needs to make sure that they do what they can to protect the systems.   Trevor Freeman  08:23   Yeah, fair enough. So, we've talked in the past on the show, and in my intro, I talked about grid modernization, and this sort of evolution of our grid, and the technology on our grid to have more and more connected devices out in the field, and the amount of data that's flowing on our grid is increasing. Obviously, there are many benefits to this, but inherently that brings a degree of risk as well. Can you talk to us about the risk that their grid modernization brings, and sort of how we're thinking about that?   Jojo Maalouf  08:58   So, Trevor, I think you said it well when you said more and more devices are connected now. So really, what ends up happening every time we add a device that's connected, it increases the organization's risk profile. So ideally, what we want to be able to do is we want to manage exactly what that those entry points into potential organizations are. So, every time I add a device, I have to think that it increases that attack surface to a degree. So, I mean, you've talked about what grid modernization can do. There are many capabilities I think that's going to benefit organizations. But I think as this happens, we need to ensure that cybersecurity risks are managed to ensure that that risk profile is managed to an appropriate level.   Trevor Freeman  09:48   How prepared is the energy industry to respond to and to recover from a major cyber-attack, if one were to happen on the power grid?   Jojo Maalouf  09:57   Honestly, I think that the energy sector as well. Prepared as a critical infrastructure entity, the energy sector has the benefit of dealing a lot with government partners. So, I think what you want to do as an organization is you want to build that trust, that ecosystem of partners, whether it is through public and private relationships. But I'd say from a critical infrastructure perspective, there are very good relationships with the industry, very good relationships with government partners. I think testing organizations resiliency has been in play now for many, many years. But I think from a cyber perspective, I think it's something where organizations continue to be prepared, continue to do some of the appropriate testing, you know? And I'll be honest, I say it's, it's, you never want to be complacent, right? And I think what we've learned over the years is threats are evolving. Threats are changing. The industry is always going to be susceptible to attacks.   Trevor Freeman  11:00   Are we collaborating and working with other stakeholders? I mean, both at the sort of other utility level, you mentioned, governments and regulatory bodies, are we collaborating with those other entities? And sort of in line when it comes to cybersecurity?   Jojo Maalouf  11:15   There is a lot of collaboration that occurs within the industry, whether it's in Ontario, you'll see now that the regulator, the Ontario Energy Board, you know, there is the Ontario cybersecurity framework that has been in play now since around 2018 even at the national level there. Here are many different bodies where, you know cybersecurity, like critical infrastructure protection is paramount, as discussed regularly, and then obviously there's the government agency. So, there's a lot of collaboration that goes whether it's from the provincial, the National, and then the government side as well. And I mean, I think you need those relationships, right? You need those partnerships to help.   Trevor Freeman  12:02   Yeah, we're not we're not a lone utility kind of figuring out on our own. We're working with our partners and our peers to figure that out. The other kind of area of emerging technology that I want to talk about is, AI, artificial intelligence and sort of machine learning. Are we using those technologies? Or do you see us using those technologies in the future to sort of enhance the cyber security of our grid and our assets?   Jojo Maalouf  12:29   Yeah, I mean, I think obviously artificial intelligence, machine learning, seems to be the 2024 theme. The reality is, is a lot of technologies have already adopted, whether it's AI or machine learning, into their into their solutions. You know, I think the whole Gen AI aspect is growing, and it's something that I think is going to benefit everybody in the industry as well. The unfortunate thing is, is that I think adversaries are going to be able to use these technologies as well. You know, whether it's to paint a better picture of an organization, maybe to customize some attack patterns, but I think it's something where we have to embrace the technology. We have to use it in our, I would say, in our toolkit, but we're very much cognizant of the fact is that adversaries are going to be using these, these tool sets as well to potentially target organizations within the energy sector.   Trevor Freeman  13:33   And are there specific things that you know, speaking as the local distribution company, specific things that our customers can do or should be aware of? What's the role of our customer when it comes to cybersecurity?   Jojo Maalouf  13:46   It's a very good question. I mean, from a from a customer's perspective, I think customers need to realize the importance of their information. So, I mean, the reality now is a lot of adversaries are targeting people directly because they want their information. Their information. Their information is valuable. So, I think as a customer, what they want to make sure they do is that they do what they can to protect their information. So, some very simple steps that they can do make sure you have a complex password that only you know, that's not easily guessable. The other thing is, you don't want to use that password across multiple systems. So, what's the best way for you to be able to manage all your passwords? Invest in a password manager. There are free solutions out there. There are other really good solutions that are at a fraction of a cost as well as that password. What you want to make sure you do is you have multi factor authentication attached to it. What that really means is it's a second level of authentication that's going to challenge you to make sure you are who you say you are. It could just be an application that's installed on your phone. Think those are really some really good ways that you know a customer can use to protect themselves. I think even investing in credit monitoring is really good because. Is the last thing you want to do is an adversary to target you, steal your information, then all of a sudden, are starting to open up accounts in your name, right? So credit monitoring is another really important one. So, I mean, I think those are some really basic ones, but I think that they can go a long way to protecting a customer from threats. There are some really good online resources that they can use. Public Safety Canada has their get cyber safe website that provides a lot of information for, you know, everyday residential people or customers, sorry, steps that they can take to protect themselves.   Trevor Freeman  15:33   And for our listeners that kind of are thinking like, Oh, I feel like I've heard that before. I think you're right. You have it is those basic steps that really can protect us. And just so that everybody knows this is a focus of us internally as well, all employees of Hydro Ottawa also have a focus on what can we as employees do in order to make sure we're protecting our systems, we're protecting our data, and all the things that JoJo mentioned when it comes to password integrity, conscious of protecting our data. We're focused on that on a day-to-day basis as well. Jojo, thanks very much for taking the time to talk us through this. It's something that is maybe a bit adjacent to the energy transition, but so important as we increasingly digitize our grid, digitize our systems, as I mentioned, add more data points. We can't sort of leave cybersecurity behind. So, I really appreciate you taking the time to join us today, as our listeners know, and as you know, we always end our interviews with a series of questions to our guests. So I will jump right into those. Jojo, what's a book that you've read that you think everybody should read?   Jojo Maalouf 16:39   Yeah, good question. I'll give you two books, especially within the context of cybersecurity. You know, we did briefly mention Stuxnet. A really good book is by Kim Zetter. It's called Zero Day, and it basically depicts what happened with Stuxnet. Really informative. It's actually really good read. It's not necessarily technical, but just goes to show kind of how cyber warfare was actually built. Another really good one is from Andy Greenberg. It's called sandworm, a new era of cyber war in the hunt for the Kremlin's most dangerous hackers. Another really good read as well. So, I think those are two books, I would say, in the cybersecurity context, that I think are really good reads.   Trevor Freeman  17:29   Nice. Same question. But for a movie or a show, is there a movie or show that you think everyone should have a look at?   Jojo Maalouf  17:36   I'm actually really into Yellowstone these days, right? So, I'm gonna give that props.   Trevor Freeman  17:41   Nice. That's a good one. If someone offered you a free round-trip flight anywhere in the world, where would you go?   Jojo Maalouf  17:48   Good question, I think right now where I am, I'd probably go anywhere, either in the Alps or in the Dolomites, to ski.   Trevor Freeman  17:56   That's awesome. And our last question, what is something about the energy sector or its future that you are particularly excited about?   Jojo Maalouf  18:04   To be honest with you, I What really interests me and what I'm really excited about is, think the evolution in change into we are now a technology company, And I think what we're where the energy sector is grow is, is moving towards, is really exciting. You know, I think over the years, it's been a very siloed approach to the way services are driven or given where I find now, its very technology focused, right? And I think that's very exciting times.   Trevor Freeman  18:39   Very cool. Well, JoJo, I really appreciate your time today, and you sharing your insight with us, and thanks for coming on the show.   Jojo Maalouf  18:46   Thank you, Trevor, it's great being here.   Trevor Freeman  18:50   Thanks for tuning in to another episode of The think energy podcast. Don't forget to subscribe wherever you listen to podcasts, and it would be great if you could leave us a review. It really helps to spread the word. As always, we would love to hear from you, whether it's feedback comments or an idea for a show or a guest. You can always reach us at think energy@Hydroottawa.com.

The energy transition is a big topic on thinkenergy. But what exactly is it? What does it mean globally, in Canada, and to you as an energy user? In this bite-sized episode, host Trevor Freeman unpacks the what, where, when, and how of the energy transition. From energy production and storage to how electrification is implemented in different communities. Listen in to learn about the nuances shaping the energy landscape, including the economic, political, and technological shifts driving change. Related links   ●       Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ ●       Hydro Ottawa: https://hydroottawa.com/en    To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/   Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod   Transcript: Trevor Freeman  00:00  Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts, feedback or ideas for topics we should cover, please reach out to us at thinkenergy@hydrottawa.com Hi everyone and welcome back. Okay, so today is going to be a little bit different than normal. I mentioned in our first episode following the summer break that we'd be trying out a few new things, and this is one of them, we're going to periodically mix up the format and deliver kind of a shorter, bite sized episode. Every once in a while, the goal of these episodes will be to provide a little bit of an explainer or context setting information on a topic that either we reference and refer to often, but maybe haven't explicitly explained, or to maybe demystify some aspect of energy in the utility sector that can be overlooked or generally goes unseen from the outside. So for example, you know, what does that line item on my bill actually mean, or something like that? How we fill that shorter time slot may vary, but one of the formats will be just kind of me waxing on, hopefully poetically, hopefully not too mundane about the issue. I promise to keep it as short and succinct as I can think today is going to be probably on the longer side of that short and succinct window, but I will do my best. So what's on Trevor's mind for today? It shouldn't surprise you that it's the energy transition. Obviously, listeners of previous episodes will have heard me use that term probably in almost every episode since I took over the helm here at think energy. I think it's likely that if you're listening to this podcast, you've got a pretty good idea of what we mean by that, or a general sense, at least, but there is some nuance to it that I think is worth picking apart for a few minutes, and I always want to make sure that we are also welcoming to new people into the conversation who maybe don't know what that is, and so this would be kind of a good explainer for that. So with that rather verbose intro, let us dive in. When we think about the energy transition, we probably mostly think of this ongoing shift to cleaner emissions free energy. So EVs over gas cars, heat pumps over gas furnaces, etcetera. That is definitely part of it. In fact, that's a major part of it. But like most things in life, it's never just as simple as that. The Energy Transition is a truly fundamental shift in our global relationship with energy, which includes not just what makes our cars go, but everything from how, where and when we generate energy, how, where and when we store and use energy, how we pay for the energy we use, how we finance and pay for energy projects and the systems that we need to do all the things I just mentioned, it will include a shift in what policies and regulatory guidelines and barriers we put in place to protect the public, but that also encourage change that we want to see happen to allow for innovation and advancement. It isn't completely throwing out everything we have and starting from scratch, although some things will disappear, like coal fired electricity generation, for example, but in a lot of areas, it is building on what we've already got at a pace that we haven't seen before, at least in a very long time. And I think that's a key point here. One of the things that makes the energy transition a change worth noting is the pace of change that we will see. Things have never really been static in the world of energy, from that time when our earliest ancestors first sparked that fire, this is the poetic part that I mentioned earlier, our relationship to energy has never really stood still. But other than a few significant events, the upward trend in sophistication and growth and scope has been fairly linear, gradual, one step after the other, etcetera. It's those exceptions, though, those things that are different from that gradual, linear growth that probably most closely resemble this period of change that has started that we're calling the energy transition. Take the Industrial Revolution, for example. For decades and centuries prior, there had been gradual improvements in how we got around or how we worked the fields. Let's say, you know, first by hand, then with tools, maybe a better plow came along, and we started using a horse or an oxen to pull that plow, et cetera. Then along comes the steam engine, and all of a sudden, things take off like never before. It wasn't just a matter of swapping out a horse for an engine. It may have started there, but entire economies and aspects of society changed or sprang up where they didn't exist before one change rolls into another and another in quick succession, and before too long, things that couldn't be imagined only decades before are suddenly a reality. To a degree, that's what we're looking at today with the energy transition. How far that change goes remains to be seen, but it's pretty clear that we have begun one of those disruptive periods of change that will be looked back on as a major turning point. So yes, the energy transition is about shifting away from greenhouse gas emitting fossil fuels, coal, oil, natural gas, etcetera, to renewable, non-emitting energy sources, solar, wind, hydro, nuclear, etcetera. But it's also so much more. The World Energy Council Secretary General and CEO Angela Wilkinson put it best when she said, we're actually looking not at one energy transition, but multiple transitions plural, because there are many diverse pathways to a sustainable energy future. So, there is the aforementioned shift away from fossil fuels for space, water, heating and transportation. A very large portion of that fuel switch will be to electricity, which means we also need to decarbonize how we produce electricity. Phase out coal, nearly all-natural gas, the remaining diesel generation in favor of non-emitting energy sources that I just mentioned. We will also see more distributed energy resources, so things like small scale solar and battery storage and more programs like demand response to manage when we use energy. And there are also other items that I highlighted at the beginning, our financial mechanisms, our regulatory and policy framework, all the interconnected pieces that go along with this. Now, if you'll permit me just a couple more minutes, I do want to touch on a few more aspects of this. The first is, why? Why is this transition happening? One major, overwhelming driver, of course, is the climate crisis. This isn't the episode to fully pick that apart and define it, but suffice to say, climate change is and will continue to be, a signature global crisis of this century, and it is driven primarily by fossil fuel usage, the energy transition and all its various aspects and parts, is a big part of the strategy to slow and stop Climate change and to limit its impacts to what is already baked in. But other things are driving this too. As we continue to digitize our lives, another major disruptive change that probably is worth its own conversation, and as tools like AI evolve, our need for energy is growing faster than ever. We can't meet those needs with the business-as-usual approach. The energy transition helps us deal with this rising demand, regardless of the reason, whether it's for electrification or large, dense data centers that are needed to run things like AI. There are also considerations like energy security and the benefits of decentralizing at least some of our energy sources. And finally, air quality considerations are a major push to reduce harmful emissions and replace that energy with clean, non emitting sources. Listeners in Ontario who are say around my tenure as kind of that oldest millennial age group will remember smog days in Ontario, which no longer exists, mostly because we moved away from coal fired generation, a bit over a decade ago. There are other parts of the world that still see really poor air quality, and shifting away from fossil fuel combustion will go a long, long way to addressing that. Now, the energy transition is not all sunshine and grassy meadows. It is a hard journey with challenges and obstacles to overcome. To start with, time is tight, and that is an understatement. We lost our chance, which could have started as early as 50 years ago, for this to be a slow and easy process, we need to move fast. Our climate is changing rapidly around us, and we are not on track to reduce emissions at the pace we need to. We haven't been keeping up with past targets and goals for reductions, and so we really need to pick up the pace. And like I mentioned earlier, even without climate change, our need for energy is growing at an exponential pace. In Canada, we're fortunate in that we have a strong foundation with a relatively decarbonized grid already, so about 80% carbon free nationally, and a diverse mix of hydro, nuclear and renewables like wind and solar. But it's still going to take quite a lot of effort to decarbonize that remaining 20% at a time when, as I keep mentioning, demand is increasing rapidly. In Ontario, our electricity system operator, the IESO, just updated their future demand projections to show that provincial demand will be 75% more or less higher by 2050 than it is today. This means we also need to invest in our grid infrastructure to ensure it can handle the increased load, as well as utilizing things like decentralized generation and storage to ensure we don't over build not to mention making sure we can handle more extreme weather. Just to give you a sense of what all that means, I'll remind you of an episode we did a few months ago with Jenna Gillis, Hydro, Ottawa's manager of distribution system integration, about our grid modernization roadmap, which is a 10-year plan to modernize our grid to make sure it can support. Support the kinds of things we're talking about here today. And I encourage you to go back and have a listen to that if you haven't already. To zoom out a bit, the energy transition is also very political as any major disrupter in society would be. There are differing viewpoints on the tools and tactics, the carrots and sticks, if you will, with which to enable change, differing viewpoints about the pace of change that we should be aiming for, and differing viewpoints even about where we ultimately end up when it comes to energy, and that is true within each jurisdiction, so within Ontario and within Canada and between jurisdictions at a more geopolitical level. So, to find alignment to make progress in these areas, these are not easy tasks. Have a listen to my earlier episode with Nicholas Rivers from the University of Ottawa for more thoughts on that and on the role that governments and policy makers can and should be playing. Now, as urgent as the need for change is, as exciting as the benefits might be, and as appealing as the vision for a smart, clean, connected energy future can appear, we can't just plow ahead without also considering the consequences and impacts of our choices. The energy transition will be disruptive, and there are a lot of good things about that, but let's not forget the root of that word, disruption, disturbance, things we know today, systems we have today will be upended, will need to change and adapt and quickly, and there are people who rely on those systems. In Canada, we have an entire industry, a substantial portion of our economy, that is associated with fossil fuel extraction and processing, and that's just one example for the transition to work and to actually move forward, it has to be fair and equitable and just for everyone. People and communities whose livelihoods are going to be upended need to be supported. The energy transition is also not free. Another massive understatement. All this change that I've been talking about here costs a lot of money. For Canada to reach net zero by 2050 it could require an estimated $2 trillion in investment. Now there are a lot of benefits to that, absolutely. I'm not saying that's not a worthwhile investment, but it's worth thinking about. So, we already have affordability challenges for many of our neighbors. We have institutions like healthcare, education and housing struggling to hold up under the pressure of the pandemic that we just experienced, inflation, supply chain issues, underfunding, all these different things. This transition has to happen in a way that, again, allows everyone to benefit and participate in it, regardless of their income levels, in a way that doesn't cause those other institutions to crack and crumble. You'll notice I'm not talking any specific solutions to this, and I guess that's the benefit of sitting in the host chair. I get to bring other smart people on to talk about that. But I do want to highlight that in this little talk here. Going back to the World Energy Council that I mentioned earlier, they also note the concept of the energy quadrilemma. So as in more than a dilemma, a quadrilemma. What they mean by that is that the transition needs to be just, so ensure fairness for everyone through the process needs to be orderly, so making sure that we approach things in a structured and efficient manner. It needs to be inclusive, so ensuring that everyone has an equal voice in the decision-making process, and it needs to be equitable, making sure that everyone has access to affordable, reliable and clean energy. It's worth noting here that our current system doesn't yet provide this. In my previous episode with Gemma Pinchin from Quest Canada, we talked about the number of rural and remote Canadians relying on diesel generators, for example, for their energy needs, because they're not connected to a grid and they don't enjoy all the benefits that come with that not everyone has the same access to energy across the country today, and that is its own challenge that needs to be solved as we go through this energy transition. So, as we get close to wrapping this up, let's talk about the how, what will enable us to realize this transition that we've been talking about. To start with, we need to scale up. We have heat pumps, EVs, renewable generation and battery storage today, those are major pieces in the energy transition, but we need more can we need it faster, and most of all, we need it cheaper. We've seen this drop in costs for things like solar already. If you look at the cost of solar from, you know, let's say 15, 10, five years ago to now, it's dropped precipitously. But we need that across all aspects of the transition. And this happens naturally in some cases, but we also need to speed it along with both policy and market forces. So the more demand for heat pumps, the more get made, the cheaper it is to make them. We need public awareness. We need to collectively recognize the importance and urgency for action so that we can make decisions whether that's what vehicle that. Or what project to tackle in our homes, or what we demand of our political representation that will drive us in the right direction. On that note, we need clear and consistent policy from all levels of government that will support and encourage the energy transition, and we need the appropriate levels of investment from our various levels of government to make this transition possible, Again, listen to my conversation with Nicholas rivers for more thoughts on what that might look like. And we need leadership, leadership from our governments, but we also need to look at ourselves as how can we show leadership Canada and Canadians can punch above our weight class, so to speak, by setting an example for others to follow, and by developing policies, programs and technologies, even to serve and guide others. So, to wrap it up, as I come to a close here, the energy transition is a little bit bigger than just fuel switching. It definitely is that, but it's more. It's a long, tough road, but we're on it no matter what it started, and it will continue, and it's also full of exciting possibilities and opportunities. Now, I hope this summary wasn't too vague. That was, it was meant to be high level, and again, I'm going to play the host card here and point to past and future episodes to dive deeper into specific aspects of this. But what I will say is that I'd love to hear from you. If you have thoughts about what we cover on the show, what we're not covering that you think we should be reach out to us. Thinkenergy@hydroottawa.com, I'd love to hear from you. Love to get your thoughts on this. Feel free to let us know what you think about this kind of format. If this works for you and you want to see kind of more of these explainers. Great. That's awesome. If you want to reach out to us and say, I think that was maybe just a little bit too much, Trevor, I get it. That's okay. I won't be offended or too offended. Now, I normally wrap up my episodes with a series of questions for my guests. Since I don't have a guest today, I won't make you listen to me sharing all of my answers, but I will leave you with a book recommendation. And I have to be honest here, I'm taking a rather dangerous step of recommending a book that I haven't actually read yet, but it is next on my list when I finish what I'm reading now, and it came highly recommended to me, and I'm really excited to read it. It's a book called, What if we get it right by Ayanna Elizabeth Johnson. It's a collection of essays and poetry and conversations that really gives some optimism about what could be when it comes to climate change and the energy transition, it is an exercise in not letting the sometimes-disheartening aspects of the climate crisis keep us from dreaming about the possible and to have hope and faith in the future that we can solve these challenges, we can realize the benefits of this energy transition that we talk about and that we know are possible. So, I'm really excited to read it soon, hopefully it lives up to my recommendation and the recommendation that was given to me for it when I wanted to let you know about it as well. So thank you, as always, for joining. Thank you for letting me and the team here try out this different format. Definitely let us know what you think about it, and keep checking back in for more great conversations with great leaders in the energy world. I promise I will be bringing guests back onto the show. It won't just be me talking. There will be some great ones coming up. So, thanks very much, and check back next time. Thanks for tuning in to another episode of The Think Energy podcast. Don't forget to subscribe wherever you listen to podcasts, and it would be great if you could leave us a review. It really helps to spread the word. As always, we would love to hear from you, whether it's feedback comments or an idea for a show or a guest. You can always reach us at thinkenergy@HydroOttawa.com

The climate crisis is a global challenge. But there isn’t a one-size-fits-all solution. While urban centres are driving discussions on electrification and policy, rural and remote communities, including many Indigenous areas, face distinct energy realities. Gemma Pinchin from QUEST Canada joins thinkenergy to share how these communities can engage in the energy transition equitably and sustainably. Listen to episode 143 to learn about the diverse approaches to decarbonization in different global contexts. Related links   ●       QUEST Canada: https://questcanada.org/ ●       QUEST Canada Net Zero Communities Accelerator Program: https://questcanada.org/nca/  ●       QUEST Canada on X: https://twitter.com/questcanada ●       QUEST Canada on YouTube: https://www.youtube.com/@QUESTtalks ●       Gemma Pinchin on LinkedIn: https://www.linkedin.com/in/gemma-pinchin/ ●       Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ ●       Hydro Ottawa: https://hydroottawa.com/en  To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405  To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl  To subscribe on Libsyn: http://thinkenergy.libsyn.com/ Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited  Follow along on Instagram: https://www.instagram.com/hydroottawa Stay in the know on Facebook: https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod   Transcript   Trevor Freeman  00:07 Hi. Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman as I explore the traditional, unconventional and even up and coming facets of the energy industry. If you've got thoughts feedback or ideas for topics that we should cover, we'd love to hear from you. Please reach out to us at thinkenergy@hydroanawat.com, everyone, welcome back. Climate change is truly a global issue, and that is true in really every sense of that word. I mean. Carbon emissions come from literally everywhere humans live in the world. Climate impacts are felt across the globe, with no regards to borders, and as a result, the ongoing energy transition, which is one of the main tools we're using to address the climate crisis, also needs to be global, unfortunately, and as I've talked about several times on this show and a bunch of different contexts, there's really no overarching global solution that can be applied everywhere. Of course, electrification is one of the main strategies in most cases, and that can be applied in all different parts of the world, but exactly how electrification is deployed, what technology is going to be used in, what specific use cases, what government policies are going to work. There is by no means a one size fits all approach to those questions. Local context is so important when it comes to the energy transition, and that's a big part about what today's conversation is about. I'm going to assume that, like me, most not all, but most listeners of this show live in or adjacent to or very near an urban center of some sort. I certainly do. I live in Ottawa, the capital of Canada, as such, when we talk about the various technologies or policies or approaches, we probably do so with an urban lens. The things that we're thinking of when we're talking about this stuff is in that kind of urban context. But that isn't everybody's reality. Rural and remote communities have a very different relationship with energy than urban centers in Canada, at least, there are over 280 communities which are home to around 200,000 people who aren't connected to the broader electrical or natural gas grid. The process of decarbonization represents unique challenges for these communities and for these Canadians who get their energy in a very different way from the rest of us. And another aspect of this is that there are also often overlaps between what I'm referring to here as rural and remote communities and indigenous communities, and proper, meaningful engagement with indigenous communities is an extremely important step in making sure that the energy transition is equitable and just for everyone, not to mention as the original stewards of the land most of us live on, we can learn a lot from indigenous communities about how we can exist on this land in a way that is not detrimental to the land and to our own health and well-being. To that end, I'm really excited today to have Gemma Pinchin from Quest Canada on the show to help us pull this apart a little bit and understand this context a bit better. Gemma is a senior lead of research and projects at Quest, and is responsible for the motivating Net Zero action and rural and remote communities research project. Gemma Pinchin, welcome to the show.   Gemma Pinchin  03:42 Thank you so much for having me.   Trevor Freeman  03:44 So why don't we start Gemma by having you tell us a little bit about yourself and how you came to be working in the role you're in, and also what quest Canada does.   Gemma Pinchin  03:54  Sure. Yeah. So I come from a background in research and policy and kind of like a number of areas. Most recently, I was working with the IESO. I was working on their indigenous relations team, really, in indigenous energy planning and capacity building. So, I have a master's in globalization and international development, and a bachelor's in history. So, a bit of a varied background. I've sort of worked in a bunch of roles, but I've always sort of had an interest in the climate crisis and how communities are really facing that and dealing with that. So, I joined quest in early 2023 and I was really drawn to their mission. It was really inspiring for me. So, the quest is a national charity that focuses on helping communities on their pathway towards net zero. So, they've been around since 2007 and they facilitate connections, empower community champions and advise decision makers. So, we really, we develop tools and resources and convene a variety of working. Groups and also provide advice to decision makers. So, Quest's mission, the one that I was inspired by, is to encourage, assist and enable communities to contribute to Canada's net zero goals.   Trevor Freeman  05:13 And your particular focus, if I'm not mistaken, is on sort of rural and remote communities. How did you, why is that your focus? How did you end up there?   Gemma Pinchin  05:21 Yeah, so through Quests projects, particularly the net zero community accelerator, which works with communities to the end goal is to create community energy and emissions plan we saw, and also through policy work and those kinds of pieces, we saw that there was the net zero transition is sort of chugging along, but there's kind of been a gap. The transition tends to focus more on the urban context. You know, urban population centers, the big cities, Toronto, Montreal, Vancouver, those kinds of places and that we saw as leaving out a really big chunk of Canadians. I think the statistic off the top of my head is 1/5 of Canadians live in rural and remote places. So, it's not a small statistic. So, we wanted to make sure that as the net zero transition was moving along and progressing that this large group of Canadians weren't forgotten about and the net zero transition is going to rely, and has been relying on rural land, rural populations, you know, to house Renewable Energy for food production as well as carbon sequestration. So, leaving this big group of people out is just kind of inconceivable, I guess. And what quests saw was that this was happening. So, we started this research project to sort of make sure that those voices were being heard and considered as Canada moves through the net zero transition?   Trevor Freeman  07:03 Great. Yeah. I mean, it's, it's one of the reasons why I'm excited to have you on the show today is to talk about that. And as I mentioned in the intro, even this conversation that I often have on on this show tends to focus more on those kinds of urban centers, or features of the energy transition that are more often found in urban centers. How does the traditional grid interact with our customers, things like that? So, I'm excited for this, for this conversation today, I think it'd be helpful before we really dive into it, to define what is a rural and remote community. So maybe let's start with that. What do you consider a rural and remote community and maybe go into what is unique about their energy needs and priorities compared to those in the urban centers.   Gemma Pinchin  07:49 So, my research will, I've completed a literature review, and then I'll be going on and doing work in communities, work with 15 communities. So, I kind of, at the beginning, I was trying to figure out how to define rural, because it's going to be, or it is currently across Canada research project. So, I was trying to figure out if there is a, you know, standardized definition. But it turned out that every single province had a different province and territory has a different definition of rural or remote, and even stats can in order to be considered a rural community, you have to be under 1000 people. But that felt a little bit too small. When I moved to Canada, I grew up in a rural community that had a population of 3000 and it felt very, very rural. So, I felt that was going to be a bit of a barrier for a lot of rural communities, not all rural communities, but, you know, rural communities have varying different population amounts, and then the population for the remote cities for example, like white horse or Yellowknife. They're considered remote due to how far away they are from everything else, but they have quite large population bases for the territories. So, for the sake of my research, we decided on a population cap of 30,000 which is quite large, but we wanted to be able to include those remote cities if they were willing to be a part of the research. And then I really decided that rural communities were in were best placed to sort of define whether they considered themselves rural. I live in, I live outside of Toronto, so I'm not currently live in a place where I would consider it rural, and I think communities themselves are in the best place to define themselves as rural. So that's kind of, it's a little bit vague, but that's kind of what, what we ended up going with. And then in terms of needs and priorities of these communities. Compared to urban centers, a big one is getting energy to communities, particularly remote communities. A lot of remote communities are reliant on diesel or fossil fuels, still, because getting in Ontario, the grid is fairly clean, but some communities just do not have access to it because they're so far away and so remote. So transportation to rural communities is probably one of the biggest differences, I guess. And then the types of emissions are also very, very different. So urban centers, it tends to be, you know, buildings and like cars and things like that. Whereas for rural centers, there's not as many buildings, obviously. So they have transportation to and from is a really big one, and then from the big sectors, so agriculture, mining, those kinds of pieces. Yeah, those are kind of the biggest differences, I would say.   Trevor Freeman  10:58 And as all the examples you gave were kind of in the Canadian context, and that's going to be the basis of going to be the basis of most of our conversation today, but I do know that you did spend some time looking at the international context, and obviously rural and remote living is not a uniquely Canadian thing. Of course. What did you learn through your kind of literature review on energy challenges internationally?   Gemma Pinchin  11:21 Yeah, so for this research, I hoped to sort of just focus on the Canadian context when I just started out, but there wasn't as much readily available literature I would be able to base an entire literature review on. So, while this is sort of a great justification for my ongoing research to be able to do a literature review. It was a little bit frustrating, so I decided to open it up to the usual comparator countries, so the UK, the US, Australia, and then Europe more broadly. And I found that the energy challenges and opportunities, I found that they were quite similar, like, even in the UK. I grew up in the UK, so I'm pretty aware of the sort of differences geographically between Canada and the UK, but everything's much closer together. But still, there is still this, like, big rural, urban divide, and there's still, like, remote communities in the UK, even though that they're not Canada remote, but you know they're still, they're still quite remote when you sort of apply a UK context to it, the biggest challenges and opportunities that I saw was that there needs to be a real consideration for rural needs and not just apply the same lens as urban needs onto that obviously, though we need to use rural space for renewable energies that's sort of across the board, is going to be something that everybody needs, and the costs of the net zero transition to be a barrier for rural communities. So, something I found a little bit interesting that I hadn't considered before was that for diesel dependent communities, that there was such a high cost associated with diesel fuel that there wasn't any extra money left over to fund the net zero transition. So it was kind of, I'd never really considered it that way, that you're spending all this money on this fuel and that's kind of eating up all of your energy costs. There's nothing left over to be able to fund this transition, and that there's this trust in diesel, because it's been what's been working for however long, for like a small, tiny community in Australia or Canada or the US or wherever. You know, it's kind of nerve wracking to give up that piece that's been working for years and years and years and take a risk on this new technology that might not be as effective in in their perception as how diesel has been.   Trevor Freeman  13:57 Yeah, I mean, that's interesting in that I see a lot of parallels between that context and other contexts, including the urban context of we are comfortable with what we know. We are comfortable with the things that we have seen working and experienced working to get us to work and back, or get the kids to school, or heat our homes Exactly. And as soon as someone starts talking about this new thing that we don't really know that that makes us a bit nervous. So, it's interesting that that that applies regardless of where you are. What are some you know, for a lot of our listeners, I think are probably more familiar with the urban context, what are some misconceptions that you have heard or that you've come across when it comes to the energy needs and capabilities of rural and remote communities.   Gemma Pinchin  14:48 So, I think there's this idea that a one size fits all solution for every community, and that solutions that work in urban centers will work in rural centers, and that. Just not, not the case. For example, something obvious like transportation, my literature review highlighted that within urban centers, the most sustainable option would obviously be public transport. But if you apply that same lens to a rural community, you know, cars are bad, and we shouldn't be using them rural communities. It's almost impossible to be sustainable in net zero because they don't have the public transport option. So in that context, looking at it with a different lens, looking at it with a rural lens, you would look at sort of like consolidating car trips or making sure that services like health care and groceries and you know, the things that we take for granted in urban centers, making sure those are close like they're kept in communities, like a lot of services are kind of moving out of rural communities. And that doesn't necessarily seem like a net zero issue, but when people in those communities have to drive like, three times as long to get to their doctor, that's a huge, you know, emissions issue, you know. And it's just, it was an interesting look at the way that we're even myself, before I was doing this, I was like, well, cars are bad, like, you know, like gas cars aren't great for emissions. But the reality is, for rural communities, they need this transportation that there's no there's no other way for them to get around, and it would be incredibly isolating, and you can't function as a society if you're just stuck in your house, you know. So having that different lens and looking at it in a different context. I think that's really, really important as we move rural communities through this net zero transition.   Trevor Freeman  16:51 Yeah, it highlights a point that I know has been made here before, of the energy transition, regardless of where you are, requires a holistic approach. It requires some pretty nuanced thinking, and I think you're highlighting a really great example of that, of it's not just a piece of technology or it's not just a program that's going to resolve this problem for us, there are sort of cascading impacts of this, and primary health care provider shortage in rural communities is directly correlated to higher emissions in those communities and like, that's an interesting picture to paint and something that's important for us to remember. So, you mentioned this earlier, kind of the stats around how many people actually live-in rural communities, I think you said one in 20. That's over 200,000 people that are kind of not connected to, or this is a different stat I'm pulling here. Sorry. This is the number of people not connected to sort of the traditional electricity grid or to the natural gas grid here in Ontario. Talk us through a little bit more you mentioned, kind of the reliance on diesel in those communities. Talk us through sort of the unique challenges when you're not connected to the electricity grid. You don't have that transmission line coming into your community. What is the role that those traditional fuel sources, like diesel, for example, play in those communities?   Gemma Pinchin  18:12 Well, in those communities that aren't connected to, you know, natural gas or the electricity grid, like diesel used to be their only option. You know, modern life, we need electricity power like we need to power modern life. You can't have a modern existence without some form of power. So, you know, diesel, they are completely reliant on diesel. The ones that aren't connected. I mean, it's frustrating, because these communities do tend to be quite far away from the power grid infrastructure. So it's usually considered economically non-viable to connect those remote communities to the provincial power grids, because these communities are also very small. So, it's a small number of people that you would have to spend all this money for the infrastructure to get, you know, the power lines to them, and Canada, Ontario, Canada, both of them are very big, so there's many communities that exist quite far away from power lines or existing grid infrastructure. So, yeah. So yeah, diesel just, it's kind of been their only option for power to have a modern, modern existence, up until, I would say now, well, recently.   Trevor Freeman  19:27 Yeah, that's a great lead into kind of the next part of this is what comes next, if we're, if we're trying to get off of diesel, for example, for power generation, if, sort of the economics and the feasibility of bringing the traditional power grid to remote communities isn't really feasible. What role do other technologies play? And I'm thinking of obviously, like on site, renewable generation or storage, like, what's the option for these communities?   Gemma Pinchin  19:54 So that would kind of be entirely dependent on each community’s context, I guess what renewable energy would work there. So, on site, renewable energy is obviously one of the better solutions for diesel dependent communities. But what works in one community might not work in another community. So, you know, solar might work really well. You obviously have to have the right amount of sunlight, but then maybe less so in Ontario, but like, tidal energy for a coastal community might work better, you know? So, it's kind of dependent, and that's a big thing that came out of this research, is that there's not going to be a one size fits all. We can't just say all diesel dependent communities are now having a solar micro grid, and that's what's going to happen. Like you can't do that, but I do know of from my previous life working with indigenous energy planning and energy capacity in Ontario, there are some really cool examples of communities that were slash, are diesel dependent, that have implemented solar micro grids or are implementing, I don't know where, where they're at now, but as a way to get off diesel. And it is, there were some really cool projects that I got to kind of have a tiny little part of it was just a really interesting project to lessen their reliance on diesel.   Trevor Freeman  21:19 So you mentioned indigenous communities, and obviously, when we're talking about rural and remote communities, a lot of those are indigenous communities, or have a higher amount of indigenous population. Talk through the importance of indigenous engagement when it comes to planning and implementing projects like renewable energy projects, that's like a whole extra layer of complexity to some of this. Tell us a little bit about that space.   Gemma Pinchin

Who is impacted by energy? We all are. Regardless of our roles, whether we work in the industry or not, we all use energy in some form or another. And we use it everyday. So, when it comes to energy transition, industry leaders must consider the end user. In episode 142 of thinkenergy, Greg Guthridge and Nicholas Handcock of EY Global share how stakeholders and utilities can better understand the consumer energy experience—and, ultimately, how to develop more informed strategies to the energy transition. Related links   EY Global: https://www.ey.com/en_gl  EY Global ecoEnergy Profile quiz: https://www.ey.com/en_gl/ecoenergy-profile  EY Global on X: https://twitter.com/EYnews  EY Global on YouTube: https://www.youtube.com/@ernstyoung  Greg Guthridge on LinkedIn: https://www.linkedin.com/in/gregguthridge/  Nicholas Handcock on LinkedIn: https://www.linkedin.com/in/nicholashandcock/  Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/  Hydro Ottawa: https://hydroottawa.com/en     To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod Transcript: Music. Hi. Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and even up and coming facets of the energy industry. If you've got thoughts feedback or ideas for topics that we should cover, we'd love to hear from you. Please reach out to us at thinkenergy@hydroottawa.com, Hi everyone. Welcome back. Something I try to do on this show is to make sure that we're looking at the energy transition from a number of different perspectives. So, we obviously touch on the technologies that will be part of that transition, whether that's heat pumps or EVs or some of the grid technology that utilities like hydro Ottawa are beginning to roll out to modernize our grid. We also look at the overall governance and policy structure that guides our you know, societal energy decisions, how we choose to go about using energy, making energy, etc., in our society, the role of the various stakeholders on the grid gets touched on understanding kind of who the players are. There's a bit of an education piece here of knowing who all the complex players are in this, in this kind of system. And one thing that we've touched on before that I think is really important to keep bringing to the forefront is the end users of energy. And frankly, that's all of us, no matter what other roles in the transition we might play. We're all end users. We all need to heat our homes and workplaces. We all need to move around in some manner. We need lights, we need to cook, we need to charge our devices. And we don't really want to have to worry about those things. We want that to be smooth and easy and how we as end users of energy are experiencing and interacting with and in some cases, taking a leadership role in the energy transition. That's really important, because we need all those things, and we want all those things to be smooth. It's important for our utility companies to understand and to take that into account when we're planning our and I'm speaking as a member of utility. Now, when we're planning our strategies and programs and products, we need to take into account, how does this impact our end users of energy? How are they going to experience this? So, my talk today is with Greg Guthridge and Nicholas Hancock of EY global. Greg is EY Global's powering utilities customer experience transformation leader and Nicholas leads EY research program that's called navigating the energy transition. Both of them ultimately help various stakeholders, including utilities, better understand consumer values, their preferences and their aspirations for their energy experience, which ideally will lead to more informed strategies and approaches to the energy transition for those decision makers, whether that's at the policy or the regulatory or the kind of utility implementation level. So, I'm really excited to talk to Greg and Nicholas today and hear their insight into the work that they've been doing. Greg and Nicholas, welcome to the show. Thanks, Trevor, great to be here. Thanks for the invitation to share our perspectives today. Sure. So, I always like to start getting to know a little bit from our guests of how they got into the energy space. And Greg not to kind of put you on the spot or embarrass you, but you've been named as one of consulting magazine's 25 consultants for excellence in energy, which is a rather lofty sounding title. I understand. You have several patents in the US for energy efficiency and demand management analytics. Tell us a little bit about your journey and how you came to be in the energy space. Greg Guthridge  04:00 Yeah. Trevor, it was really interesting my journey. You know, it's, you can think of it a little bit as an accidental process here. I didn't leave college thinking that I would be a consumer person in the energy space. In fact, I also, I thought for a long time that utilities were kind of a boring and dusty part of the energy ecosystem. I wanted to be in marketing or in manufacturing, or someplace, you know, considerably more sexy. But what's interesting is, you know, what an amazing journey into what I believe is kind of the center of the universe. Now, you know, energy is everything for us, and I can't think of a more interesting and dynamic place to be at the moment as we think about how we're going to transition to a cleaner, safer, more secure energy system in the future. So, it's been, it's been fascinating to kind of make my way down this path, but I'm super happy to be right at the center of what I think is one of the most, most critical elements of our society and our economy moving forward. Trevor Freeman  04:00 Absolutely and my goodness, if, if I ever meet that person who you know 20, 30, years into their career, is doing what they thought they would do at the end of college or university, I feel like I'd strike a gold mine. But now let's pivot over to EY global, and the work that EY does in the energy sector, specifically the role when it comes to the energy transition, tell us a little bit about what EY is doing in that space. Greg Guthridge  05:39 Oh, Trevor, it's fascinating. EY has really taken a very progressive approach to helping our clients, a broad swath of clients, from industry to manufacturing to energy to utilities, you name it, across the spectrum. Really imagine you know how their capabilities; their value propositions and their customer experience need to evolve. Of course, I I represent the customer element of the EY practice in utilities and in resources, but we have experts that that can help with everything from infrastructure to generation to renewables, to audit and tax and financial services, and you name it. In the customer space, we're really laser focused on helping our clients think about and imagining. You know that if you think about it, the typical utility to date is, is the is the product of over 100 years’ worth of development. Most utilities were formed in the Edison era, many, many years ago, and they have a big challenge on their hands. They've got to find a way to kind of evolve not only their business and operating models, but also their regulatory and their customer experiences to really form fit to the future, and that EY is right at the center of offering a whole gamut of different capabilities across the spectrum, across their value proposition, to help them through that, that transition. Trevor Freeman  07:15 Now you use the word customer, I assume you're talking about that end user of energy, that end user, of, you know, electricity, in the context of our conversation today is, do you differentiate between sort of that residential user, someone in their home and powering their appliances, versus, you know, medium, commercial business, versus those large, mammoth users at the data center level? Greg Guthridge  07:39 Yeah, Trevor, I'm glad you brought up the word customer, because we use that word as kind of an overarching term. And let me maybe, if you don't mind, I'll, I'll dive in a little bit more on that, because customer is, is actually, you know, I'll use it on occasion, but it's actually a bit of an old-fashioned term, believe it or not, it's, we try to use the term consumer, or, even better, omni-Sumer, when we talk about the participants in the energy experience moving forward, and we're picking these words carefully, because customer kind of implies a one-way interaction. Consumer implies that you're dealing with a customer or a participant that's two way that's engaging, you know, in a much more active capacity. And then you get into omni-Sumer, which is the what we believe, really the consumer of the future. These are participants that are, you know, multi-channel, Multi Product, multi provider, a many to many kinds of experience. So, you'll hear me use them all interchangeably, but really, what we're trying to convey is that, you know, the good old days of somebody at the end of the value chain just receiving a bill for our energy that they take for granted is disappearing. Now, to your actual question, you know, around, you know, the different strata of consumers. We do think of it in terms of, there's residential customers, you know, the mass market, the people at home, and then we have a number of other sorts of major categories that that we think about. There are small and medium businesses, large, commercial and industrial. There's a category which we call mush, which is municipal and universities and schools and hospitals. And then there's a, you know, kind of new categories of consumers that are forming peer to peer, and prosumer, type of consumers that that are trading energy, you know, you know, they've got, they might have electric vehicles or solar or storage, and they're not just consuming electricity for their own benefit, they're actually selling it back into the grid or to others and becoming more of a business partner along the way. So, the takeaway here is that what used to be a passive one way. Customer experience is now leaning into a much more two way engaged and much more complex consumer experience between the energy provider and their and their participants. Trevor Freeman  10:14 Yeah, and I don't want to paint the picture that this is unique to the energy space or the utility space, because so many different industries we hear about it all the time are being disrupted by changing technology, changing customer preferences. But I think it's really true in the utility space that as you described, the customer, or the consumer of even 20, 30, years ago, doesn't really exist anymore. Is fast becoming kind of out of date, and that whole landscape is changing drastically as we move forward. And so, all the things that we're going to talk about next are kind of in the context of we're looking forward, and we don't necessarily have a great model in the past to tell us, what is that relationship with a customer going to be 20 30, years down the road, because it's changing so rapidly, Greg Guthridge  11:02 you betcha, Trevor Freeman  11:04 just to throw one more one more variable at you, it's not just the different types of customers that a company like EY global is dealing with, because you work across the globe in many different jurisdictions, you're also dealing with different regional challenges when it comes to the energy transition. You know, energy typically is a at least partially or fully regulated sector. You're dealing with different regulatory bodies, different governments. Tell us how you approach that difference. And so obviously, as our listeners know, I'm sitting here in Ontario. Has got a pretty complex regulatory environment. How do you tailor your services or your advice to your customers or to your clients in those different areas? Greg Guthridge  11:51 Yeah, fascinating question, Trevor, and you're absolutely right. The regulatory models, the products and services, even the consumer bases, they vary dramatically. You know, market by market, country by country, region by region. At EY, we take a kind of a two-pronged approach. The first is that, you know, there's more similarities than there are differences. When you kind of peel back the curtain and you look at the basics, and the basics are, we have to find a way to provide to help our utility clients provide the most effective, affordable and safe and secure, reliable energy. And from a consumer perspective, that really leans in on a couple of key pillars that don't vary anywhere that affordability, value based, cost effectiveness of operations, revenue growth and along the way. Let's make this as engaging as possible for consumers and employees, so the basic building blocks actually don't vary that much around the world. What does vary is whether you're regulated or not your products and services vast differences in the kinds of products and services that really resonate with consumers. And that doesn't just go for regional differences. It also goes for just variations in demographics and other, you know, social kind of variations that you see with consumers. And in that case, EY takes a very, you know, client centric approach. So, we take our building blocks that we believe are fairly universal, and then how we implement those in a particular region or with a particular utility, that becomes a much more unique and custom process, where we work really closely with the client to be as centric as possible in in thinking about for this particular utility in this particular market, what's going to make the best sense and what's your priority? So, it's a bit of a combination of trying to use standard building blocks, but then apply it in the most customized process imaginable. Trevor Freeman  14:06 Yeah, and then, just speaking from experience, working at the sort of, you know, distribution utility level, right down, I guess you can say on the ground, with the customers. It's then our challenge at the utility to take that insight, to take that learning and figure out how to apply it or how to use it to support our specific customers, consumers, individually. So great, great to break it out like that. Okay, I want to ask you about EY's voices of the energy consumers initiative, and this is some research that you did and trying to help us understand who is out there engaging with energy, and what are they thinking. Trying to profile some of these individuals a little bit. It reminds me of that technology adoption curve that folks may be familiar with, and able to identify where they fall on that curve. So. Tell us about or give us an overview of that, of that initiative, and what you're trying to understand from that. Greg Guthridge  15:07 Trevor, I'm going to start the response to this, and then I'm going to hand it over to Nicholas Hancock, who leads our research. To give a bit more of some color commentary on how we structured our research. But to start up with we really about four or five years ago, we started to really think about the supply and demand of the energy transition. And a lot of focus around the world is on the supply side, building the infrastructure, building in new renewable and green and sustainable sources, getting all of the technology to get cleaner power from one place to another, from an engineering perspective. And what we really started to realize is that as part of the energy transition, if you think about it, we're trying to do a generation of change in just a couple of decades. And on the demand side of this equation, we've got a bunch of very complex consumers, consumers that you know interact and behave irrationally with different behaviors. Some will be very excited about the energy transition. Others will be very reticent, and everything in between, and so in order for the energy transition to accelerate and to achieve the benefits that we're all looking for, we need to find a way to engage the consumer in ways which, frankly, are going to really push the envelope with consumers. So we started our research program, and Nicholas Hancock, who's on, uh, has been leading the charge. And I think Nick, if you don't mind, can you give us a quick overview on the global nature of the research and how we've approached it? Nicholas Handcock  16:52 Yeah, absolutely. So we started our research program about three years ago, really trying to take a global view, mixing regions that are both, some of them really leading out there on the front edges of the energy transition. So, we've got countries, for example, like Sweden, that are, you know, kind of further down the path as well as, you know, North America, which is, I would say, a little bit more in the middle. And then we've got some countries that are maybe lagging or taking their own paths in the energy transition. We've included countries like China, Singapore. We included Indonesia last year. So really a global view of what are consumers kind of thinking in terms of how they approach the energy transition, what sort of products and services are they interested in, and what are the values and preferences that they bring to it when it comes to their energy providers, but also a broader ecosystem of providers that we see emerging out there, who are they really interested in turning to when it comes to advice, when it comes to learning about solutions, purchasing them, and even things like, for example, control over solutions in the home, which, when it comes to, you know, energy, flexibility in the future is really important. We've been exploring how do different consumers approach and feel about this. And so, what we did is we, develop a survey, we're entering our fourth year of doing that. Now we work with a third party to do those surveys online across the globe. So, it is sort of an independent third party that helps us to perform those and then we take those results back and take a look at what we see. And to your point, Trevor around, sort of the voices of the transition we've been looking at, how do some of those different groups break out? What are the different values of different aspects of those consumers out there? Because even sitting around the dinner table, I'm sure everybody can feel we don't all have the same opinions when it comes to energy, and even more so when it starts to come to things like changes to your home or changes to your vehicles. So that's really what we've been exploring for the last number of years. Trevor Freeman  18:41 Yeah, great. So, you've identified five different, let's call them archetypes or types, you know, profiles, if you will. You call them your eco energy profiles. Can you walk us through each of the five and give us a little summary of you know who that person is, or who that individual is that fits within that profile? Greg Guthridge  19:01 Sure. Trevor. You know what we did is, having looked at all these different markets, we found some pretty interesting similarities, and the percentages of the population that fit into these five categories, it varies quite significantly, market by market, country by country, geography by geography, but there is some there's a way for us to more simply think about a incredibly complex, fragmented, distributed customer base, residential mass market customer base, into what we think are really simply five different categories. And we the organization of these five categories. We've thought about them from a behavioral perspective, from a value from you know, what's their interests, and how do they plan to engage? And sort of in sequence here, I'll talk about the five, and I'll put them in the order of from most active to least active.  I'll describe each of these. And the key thing here to keep in mind is that there's no wrong place to be as a residential customer. And you can actually flip around. You can move from one place to another almost overnight. So, it's quite a fluid approach here. But the first category is what we call the energy champions. They're the savvy customers. They're actually the customers that have been the first to move and the ones that we see in the news already. They're probably already using new energy products and services in their home. They might have solar on the roof. They could potentially have storage. They might already be using an electric vehicle. We make fun of this category a little bit. They're usually the ones that pre order their iPhone. They might already have a have a have an interest in the new Tesla truck or some other you know, device. They're absolutely the innovators. They're the early movers, and they're interested in spending time researching. They're going to pay attention to where their energy source is coming from, and they're going to be quite active. So those are the energy champions. The next category is what we call the energy enthusiasts, and this is actually the one that that we have to pay the most attention to. They're the fast followers. They're the energy conscious category. And when they when they observe what the champions are doing, and when they get a bit more comfortable and they start to move, they actually will influence the whole market. And as the enthusiasts maybe slightly a little more cautious, but they're also the fast followers, so once they can see the value proposition, once they're convinced that the technologies and capabilities are for real, then they're going to move. They may not pre order their iPhone, but they're probably pretty close in terms of thinking about how they're going to advance into the energy market. The next category is the novice category, or the agnostics. And what's interesting about these this category is this segment of customers or consumers. They they're actually, you know, pretty passive. They can see the value proposition. They can see that there's, there's a lot of people taking interest in it, but for a number of different reasons, they're not moving. They're very novice, they're very they're very agnostic, and it's because they're starting to think about other things, like, well, all right, I can see that I can save money, or I can do something that will improve the environment, but it's just going to take too much time, or I have other priorities or whatever. So as a as an industry, we need to find a way to kind of activate and excite. We need to make it as effortless and frictionless as possible for this category of consumers to move, and they will move, and they will do things, but they're, they're just influenced by a whole lot of other variables that, that you know, that that they believe, are a higher priority. The fourth category is what we call the bystanders, or the skeptics, and they are the ones that are a little bit they're not, they're a bit mistrusting, frankly, of the messaging around the energy transition, around sustainability or environmental and they're probably going to take a fairly skeptic approach to is this for real? Is it really going to provide me benefit? Is it really going to, you know, advance my personal capabilities? And so, what's interesting about this group is they're, they're actually very interested in new energy products and services, but for different reasons. So, they're going to want, you know, more control. They're going to want, maybe, off grid capabilities. And so, they, they're actually as interested as the others, but the way you approach them is going to be very, very different. And the final category are the allies. And this is a, you know, energy is a household necessity. And this category is very dependent. There they might have, you know, income challenges. They might have other challenges that that that we have to look after. It is a critical household service that we provide, and we need to make sure that we look after, you know, the low income, the vulnerable, the medical dependencies that you find in the allies or the dependent category. So, the range of consumers across these five will vary. We've got a great little quiz that you can take out there on ey.com or you can go out and answer some questions, and it'll tell you which kind of consumer you are today. But it's yeah, we see that most consumers will fit into one of these five categories and then move from there, depending on what's happening in their life. Experiences. Trevor Freeman  25:02 I agree. I'm glad you brought up that quiz, because I know I spent a bit of time going through it and just reading the descriptions. I was pretty sure I knew where I fit in that, and the quiz kind of made me realize, yeah, it can change from time to time. It can change from answer to answer, and depending on what it is. So, it's interesting. And for our listeners, if you have a chance, check it out. You can just, I don't know, Google EY eco energy profiles, and it'll come up, I'm sure. Thanks for explaining that, Greg. And my next question is, why? Why does it help us to have these profiles in mind as we approach the energy transition as the utility industry, as energy providers out there in the sector? Greg Guthridge  25:44 Oh, good question. Trevor, yeah. What's the point of all of this? Why? What are we trying to do? And here's the thing, we can't approach the consumer base as one homogenous group of people. That's insane, if you think about it. No other industry would do that there that you have, we have to target our messaging, our value propositions, even our customer interaction channels, so that we can appeal to the lifestyles and the interests and the behaviors and the overall approach for each of these different customers. So, a spray and pray one size all approach won't work. What we need to do instead is be as tailored as we can. And what we're suggesting is we don't have to we don't have to go crazy here. We don't have to have hundreds and hundreds of different kinds of customer segments. We can really gravitate around five that really cover 80% of the customer base very, very well, and this will help the utility in many ways. It will help them think about and target their programs, their products, their services, so that they're not wasting a lot of time and effort promoting to one customer base or one segment something that just isn't going to resonate, they can start to vary their propositions and their interactions for products, programs and services accordingly. We think it'll help save money, and it will help the effectiveness of the targeting with these customer bases in a much more thoughtful manner. Trevor Freeman  27:21 Great during your research. Did anything really jump out at you as notable or surprising, you know, unexpected when it comes to those, those beliefs or that, those values that people hold when it comes to energy? Did anything really stick out, as you know, worth noting? Greg Guthridge  27:39 Great question, and there's a couple of observations that we've had in the research that that sort of drift to the top fairly quickly. The first is that sustainability and environmental messaging only really applies to a third of consumers. The majority of consumers are actually much more motivated by other creature comforts when they're when they're buying products and services. And so, while it's an it's important for us to, for us, for the industry, to share environmental and sustainable products and services and the benefits of those we also need to augment that with other buyer values that the actually the majority of customers still prioritize. And this is, you know, convenience, comfort, control, price, affordability, reliability, those are the bedrocks. And what we found is just leading, just leading with a sustainable message probably is limiting the appeal of the products and services. And so, if we can make sure that we always really kind of tailor our messaging with a broad swath of buyer values, we're probably going to appeal to more consumers. So that's the first thing that we found relatively surprising, and it doesn't, it's not actually surprising, if you think about it, because, you know, environmental and sustainable messages is really kind of an intangible benefit for most people. It's and what we need to do is really find ways to be much more concrete and tangible and real around benefits that customers can touch and feel and smell immediately in that as they make their investments in their energy experience. That's the first thing. The second is that when we look at the consumer base, we need to remind ourselves that the old guard, the you know, the Generation X and the generation Ys are now being replaced with the millennials and generation zeds, and they want something different from their energy provider. They're not particularly in the space where they're going to benefit from the same things that the generations previous to them. And they're going to want more subscription based pre pavement pay as you go, kind of capabilities. They're going to be much more digital in their interactions. And they're, you know, we need to make sure that we're designing the energy experience of the future for the future, and not for the traditional segments of or, you know, age stratification that we've got in the past. So, we need to hand the baton over to the millennials and the generations that who will ultimately decide the success of the energy transition. Trevor Freeman  30:33 Yeah, I think it really does highlight the need, you know, both of those kinds of last two explanations, the need for us and the utility sector to really be empathetic to who our customers are and to what they're thinking and how they approach things. And we've talked before on this show about not just holding our own values and approaching things with our own values, but understanding what our customers values are and kind of meeting them where they're at. And I think your research just highlights the importance of that as well. You also wrote an article where you noted that most energy consumers kind of feel like they're already doing everything they can to shift their behaviors and habits when it comes to energy consumption. And that's not to say that they don't recognize there's more that can be done, but they feel like they are giving it their all. You know, they can't afford to do more, or they don't have the time to do more that they're kind of maxed out. You know, 70% of, I think, respondents to your to your survey, said that they're not willing to spend any more time or money to do more. And you've come up with these three A's of energy, and I'd like you to talk us through what those three A's are? Greg Guthridge  31:43 Sure. Trevor, yeah, definitely. We it's consumers are telling us that. You know, based on their current environment, their current economics, their household experience, that they're pretty much doing everything they can. If you take that eco score, you'll find out pretty quickly that there's all kinds of things that we're expecting consumers to do. Consumers really do. Need to change their lifestyle. Businesses need to change their business practices in ways that are really going to push the envelope beyond most people's comfort zone. So we've got a bit of a challenge here, which is the research is clear. Consumers are saying we're already doing everything we can, and we can see that there's all kinds of things that that we still need to do up and down the value chain. I'm going to hand this back over to Nicholas to give us a little bit more of an overview of the three A's and how we use the three A's and thinking about how we're going to appeal to consumers in a much more thoughtful way. So over to you. Nicholas, Nicholas Handcock  32:45 Thanks, Greg. Yeah, the three A's is something that is really what's the foundation of the energy experience to really bring along everybody. And I think one of the key ones we mentioned a little bit here is affordability, and it's come up in our survey. Is increasingly important in the last couple of years, as we've seen practically across the globe. Prices of everything have gone up, but at prices of energy have also gone up, and we see a lot of consumers saying that they're feeling quite stretched when it comes to their home bills and their energy bills. And in fact, most people say they can't even absorb a 10% increase in their energy costs. And so affordability is kind of on edge and on top of people's minds. But then we also see consumers really interested in things like prepaid energy or more subscription based energy type services. So I think you know, when it comes to affordability, we're not always able to lower the prices that there is a fact that energy requires an investment, but there are maybe more innovative and creative ways that we can work with consumers to help them manage that affordability. And that's one of the key points, is, how do we think about that in new and different ways and get more creative and work with our regulators to really to do that? The second piece of the second A is access. And, you know, access to the products and services, access to the benefits of the energy transition, have been maybe rather narrow. To date, there's been a smaller group of folks who have been able to afford an electric vehicle or afford to put solar or battery storage on their homes or install a heat pump, and start to see some of the savings. And what we see is a lot of consumers are starting to say that they're feeling a bit left behind by the solutions that are out there today in the energy transition. So when it comes to access, there's an idea of kind of equity, and how do we make this a bit more equitable and have solutions available to all? And again, I think it requires a bit more creativity. Some of some things like community solar or even community wind farms that we see popping up in the UK, are interesting solutions to help more people come along, and then you've got a lot of subsidies or rebates and things available, but not everybody knows about those so there's a role to play to help educate consumers, make sure they're aware of it, but also just make it an easy experience for them to access those things, because we see that that can often be a challenging experience. And then the final one, Greg, you mentioned appeal. That's our final A which is, how do we actually these different kinds of consumers out there that we've. On the residential side, but we've also got small, medium businesses, which are very diverse across different sectors,

Most Canadians are eager to combat climate change. But how? One actionable area is reducing emissions from our homes. In episode 141 of thinkenergy, Sarah Grant, founder and co-owner of Goldfinch Energy, shares ways you can reduce your home’s reliance on fossil fuels. Goldfinch Energy is a women-owned, Toronto-based organization offering energy assessments, clean tech roadmaps, and green renovation support services. Listen in to learn about home decarbonization and electrification solutions. Related links   Goldfinch Energy: https://www.goldfinchenergy.ca/  Sarah Grant on LinkedIn: https://www.linkedin.com/in/sarah-grant-89ba152b/ Natural Resources Canada Energy Advisor program: https://natural-resources.canada.ca/energy-efficiency/homes/professional-opportunities/become-registered-energuide-rating-system-energy-advisor/20566  Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/  Hydro Ottawa: https://hydroottawa.com/en     To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod Transcript: SPEAKERS Trevor Freeman, Sarah Grant Trevor Freeman  00:07 Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts, feedback or ideas for topics we should cover, please reach out to us at thinkenergy@hydroauttawa.com, hi everyone, and welcome back. And welcome back from the summer. As you know, think energy paused over the summer, and hopefully you got a break over the summer as well, time to rest and be rejuvenated. There were certainly times of that for us here. I was able to get out and do some camping and canoeing with the family, which, if you're not from Canada, if you're if you're not in Ontario, there's some fantastic camping and canoeing spots here, so come and check them out. But it was also a busy summer. Things, some things do slow down, and others just seem to fill in that empty space in the calendar. So, we've been busy and hard at work. One of the things we've been doing is spending some time thinking about what this next season of think energy has in store. There are lots of great topics to explore, lots of interesting and smart people out there to talk to the world of the energy transition and energy in general is not slowing down. In fact, it's picking up steam quite a bit. So, lots to dive into this season. We may take a different approach on some topics, on some episodes. We might try out some new things. So yeah, come along for the ride. So today, for our first episode of the season, we're going to kick things off with something close to home, and you will forgive me for that very intended and poor pun, because we're talking about home decarbonization and electrification. We know that most Canadians want to do something about climate change. The data shows us this, and you can go back and listen to my conversation with David Caletto from abacus data for more information on this. We want to live in a society that isn't producing harmful emissions that are jeopardizing our future, but it often feels like so much of that is out of our control. So when it comes to climate action, what we often look to is those things that are in our control, which, for those fortunate enough to own their own homes, is the emissions that result from where we live and, by extension, for somehow we get around the city, so our vehicles, even that action, however, can be daunting if we don't know where to start and we don't know what our options are, and we're relying on contractors, or tradespeople who tend to take maybe a more traditional, fossil fuel based approach. There are great contractors out there, but sometimes it's hard to find them, so today we're going to explore that a little bit. Now I do want to throw a quick caveat out there to say that this conversation is really through the lens of kind of a single family or semidetached home, and through the lens of those that either own their own home, or at the very least have some decision making. Power for that home. Decarbonizing multi-unit buildings like apartments or condos or decarbonizing for renters, is a whole different but equally important conversation that I do plan on tackling at another time. So my conversation today is with Sarah Grant, who is the co-founder and co-owner of Goldfinch energy. Goldfinch energy is a Toronto, Ontario based, women owned small business that is dedicated to helping Canadians reduce their homes reliance on fossil fuels. They offer energy assessments, clean tech roadmaps and green renovation support services. Sarah has degrees in engineering and computer science. She's held leadership roles in renewable energy and local food systems, and is a certified energy advisor. And is really someone who's just passionate about tackling climate change and passionate about talking about it as well. So, I think you're going to enjoy the conversation today. Sarah, welcome to the show.   Sarah Grant  04:21 Thanks for having me   Trevor Freeman  04:22 so. Full disclosure to our listeners here, Sarah and I have actually known each other for quite a long time. And I was trying to do the math there, I think it's like getting close to 20 years now, and we know each other from a different line of work. We both were in international developments and worked overseas for a while. So, I think my first question is, tell us how you came to be in the home energy business. That's a bit of a shift from international development. And then tell us a little bit about what Goldfinch energy does.   Sarah Grant  04:53 Awesome. It is true. It is a bit of a shift, although I have always been interested in big, big problems that the world is facing, and working in international development, yeah, I guess 20 or so years ago, I could already see the impacts of the climate crisis, working with subsistence farmers, hearing them tell the stories of how they would plant and um, reigns weren't as predictable as they had been before. And so, when it was time for me to come back to Canada live a bit closer to family, it was something that I was always interested in, and felt like it was another global problem that I could start working on more locally, more specifically, sort of how Goldfinch was born was, to some extent, out of the pandemic. So, some goodness came out of that. Early in the spring, I was working in another sort of climate focused endeavor, a nonprofit that it was clear wasn't going to do very well with the pandemic ongoing, and a friend actually approached me and said, hey, I have this idea. She herself had been working in the sort of climate change world and had had a furnace die, and had asked about heat pumps, and was just laughed at. So, she ended up with a oversized, gas guzzling furnace to continue to heat her home and knew she could have done better. So, Goldfinch energy was sort of born out of that idea that we're not alone. Many of us want to do something, and our homes are a large portion of our individual commissions. If you are lucky enough to own a home, that is, and there are small steps, big steps you can take. All of it matters. And so that's Goldfinch. So, we then, early on, decided, in order to help people, it was going to be useful to become energy advisors. So, I took some training. Actually, it's a really interesting program the federal government through Natural Resources Canada administers the, I guess, the industry of being an energy advisor. And so, there are sort of two exams you take. And so, we studied in 2020, and launched Goldfinch energy with the idea that, after doing some market research as well that, you know, what was really going to be helpful was being able to help people sort of break down the complexity of what's going on with their homes, what they can do to address the climate change crisis. And also, you know, with a home, it's also not just about that. It's about maybe making it a bit more comfortable, or maybe there's a planned renovation that someone might want to do to change the layout, what have you. And so, we establish golden energy to help people make their homes better for the planet and for themselves.   Trevor Freeman  07:52 Great. Yeah, it's, I think I hear that a lot from folks, and it's in my own experience of, you know roughly that you want to do the right thing, you know, roughly that, yeah, I want to, you know, reduce carbon, but I don't know how. And the answer I'm going to get from my average contractor is not going to point me in that direction. I'm hoping that we're seeing some change, and folks like you guys are maybe pushing that a little bit, but it's great to know that there's organizations out there that can provide that direct support. So, I mean, what we're talking about today is pretty much home electrification, or, let's say, home decarbonization. And so, let's pull apart what that looks like. And there's probably a few different scenarios of how a homeowner could approach this work. There's the one that you described where your furnace kind of dies in the middle of January, which is my own experience a number of years ago. And you have to make a really quick decision. But let's park that scenario for now. Let's talk about if you have time, if you know you want to do this, and you can start planning now, what where do you start? And, oh, you know, looking through the services that you guys provide, you have the energy assessment, the cleantech roadmap, talk us through some of those tools that you use to help people kind of start their decarbonization journey.   Sarah Grant  09:16 So, this is a great question. The best way to start is just by getting a sense of where your home is now. A lot of the homes that I work in, I'm based in Toronto, are 100 plus years old. So, you know, when they were first built, didn't have any insulation. They leaked like a sieve. They were probably heated with wood or some type of fossil fuel. And you know, different expectations were had and over the over the decades, often homes have had a myriad of homeowners and renovations or no renovations. So, an energy assessment is a way for someone to better understand what's going on with their home right now and our clean tech roadmap, then segues from that and helps goes deeper into okay, I now know where my home is losing heat, where you know how efficient or not it is, what levels of insulation exist in behind the walls and in the attic, and you know how drafty it is. There's a cool tool that we use to measure that, the clean tech roadmap, then puts that assessment and translates that into helps people translate that into a plan that they can then ideally act on. So, this plan includes details like, Okay, what you know if you are going to be renovating the basement, stay and want to finish that space. What are the recommended insulation materials that you should use? And how should you treat water? Because, you know, often basements are a little bit below the water table. So, what does that look like? How can we better air seal that space to make it less drafty as well? And maybe you're going to be touching the heating or the hot water. So, what are the options there? What are some contractor names? So, it's really designed to give people all the tools that hopefully they may need if they have the time to not only understand where their home is at, but what they can do and then even have everything at their fingertips to start to seek out quotes and start to take action on their home in the way that's best suited to them. So, some homeowners are able and fortunate enough to kind of do everything in one big bell swoop of, you know, a big, big renovation, perhaps, or, you know, over a few months’ time, able to kind of get, get everything off the list. A lot of the homeowners that we work with aren't in that sort of circumstances. A lot of homeowners who just bought a house, so the house is new to them, but maybe 100 years old. And so, having that clean tech roadmap in their hands then allows them to sort of say, Okay, well, what? What do we want to do this year and the next year, and I've had people that, you know, we worked with four years ago, have who have come back to me a few years later and said, Okay, well, now we're ready to do this? Can you help us which, which is so great, so it's designed to sort of meet people where they are, where they are, with their goals, with their budget and their lifestyle. Because not everyone can afford to kind of do all the you know the right things all at once.   Trevor Freeman  12:24 Yeah, so, I think like having someone in to one understand what's there, because not everybody knows exactly what's in their house, as you said, and then have that plan. That doesn't mean you have to implement the plan today all at once, but knowing you know when this piece of equipment goes or when I work on this part of the house, here's what I'm going to do, here's the things I need to consider. And having that kind of in your back pocket. Or when you do that work is super helpful. You touched on something else that I want to ask you about, which is, you know, oftentimes when we think about decarbonizing our homes or changing out big pieces of equipment. Of course, we're thinking of, you know, our heating system, our cooling system, our hot water system, but you mentioned a couple other things. So, what are some things to address before getting into those big equipment purchases? You know, changing out your furnace. What should what should you do in advance of that?   Sarah Grant  13:20 I mean, first and foremost, you know, if you have a home and you have issues with water, with mold, those are kind of, you know, structural issues. Those are aspects that tend to, you know, they're top of the list. But, you know, assuming, let's assume, you know, we're talking about homes that kind of don't have those pressing needs. Some of the some of the items that are ideal to address before electrifying are involve making your home better at keeping the heat in. So that's really comes down to just insulate, more insulation where you can, to the extent that you can, and reducing air leakage. So, a lot of people are familiar with insulation. Usually, most contractors these days, if someone's renovating a kitchen, will find a way to add some insulation. Reducing air leakage is still, I would say, not as much on a contractor's radar as it would be ideal. A lot of the green contractors and architects that I work with, it's sort of as important, or even more important, and to us it is as well. So, in the winter, the insulation for your house is kind of like your sweater, and if you don't have any sort of windbreaker, you're going to have a lot of air leakage. So, the air leakage for your home is kind of like adding a windbreaker. Sorry, I started to talk about it like with homeowners, like there are different levels of air leakage. So, level one just involves walking around with a caulking gun and doing what you can to seal up the gaps and the cracks, maybe around the windows. In the window trim, maybe along the baseboards. People often have a good sense of some of the larger sources of air leakage, because they feel drafty, and so that's kind of level one, air leakage. Level two could involve maybe doing a little bit more in the basement, around what's called the rim joist. So, if you look up in your basement and your basement is unfinished where the sort of the ceiling joists meet the walls, those are often a huge source of air leakage. And there's a lot that can often be done to reduce air leakage there. And there are different products. I don't know if we want to get into that today, but I'll just leave it at that for now. And level three is if you are going to be replacing the siding from the outside or from the inside, gutting your house, adding an air barrier, which is a material that serves to reduce the air leakage. Overall, it is like wrapping your house in a big windbreaker. If someone is able to do that, if you're able to say, if you have siding on the outside of your house that you need to be replaced. Adding an air barrier can have the most significant impacts in terms of reducing air leakage. So, you asked, sort of, where should someone start? I think, you know, it does come back to a lot of people I find replace their siding or replace their windows, maybe more for esthetic reasons, or they have reached their end of life. But reducing air leakage, doing what you can if you're replacing your siding, to also add insulation, isn't always on people's minds. So again, back to having that plan. If you have a plan, if you know, okay, when I need to redo my flat roof or redo my siding or redo my windows, I'm going to be thinking about these extra pieces that will ensure that I'm going to take a few more steps to make my house do a better job of keeping the heat in, by adding more insulation, by reducing air leakage. Those are great, great first steps when possible.   Trevor Freeman  16:54 And the added benefit, I think, of that, and this is important for people to know, is there's a huge comfort impact there. I mean this, we're not even really talking yet about energy savings and carbon you will just have a more comfortable home if it's less drafty, if it holds the heat in better, keeps the heat out in the summer, and that is one of the drivers for some of these changes that we're talking about here today. It's not just because you really care about climate change, it's also because you want a more comfortable and efficient home.   Sarah Grant  17:25 100% I think that comfort just like someone having a broken furnace. Well, maybe not exactly, but similar to, I think, is can act as that trigger, as that motivator, to push people. So I do often have people calling and saying, Hey, like, can you come and do a consult? Because we don't often use the third floor of our house. It's just not as comfortable. And so we'll figure out what's going on and help people make a plan to address that. And ideally, you know, I find when I'm able to do that, I'd rather help someone make a better use of existing space than help them plan out an addition. Um, I have sometimes ended up talking people out of an addition, because upon sort of discussing their house real, we've realized, okay, like they don't use their basement because it's unfinished, it's dark, it's damp, it's, you know, it's the scary, cobwebby place. And so we develop a plan that involves adding more sunlight and making it comfortable, making it not so damp and scary, and that helps. They're already heating that space. It's sort of a space that you're already sort of half there. And so energy wise, you're making an improvement, and have avoided making your house bigger, which is maybe required, but it can be avoided, is better too.   Trevor Freeman  18:49 Okay, so I want to dive into the things that probably people are most familiar with when we talk about reducing our own fossil fuel consumption in a home. And so these are your big users, like how you heat your space, how you heat your water, and for some people cooking. So especially those first do space heating and water heating. The majority of Canadians at least use some kind of fossil fuel to heat their homes, especially here in Ontario. So that's typically natural gas cooking is a little bit more of a mixed bag, but there's a lot of gas cooking out there. So maybe talk us through what would be the sort of low to no carbon option for each of those three things.   Sarah Grant  19:31 Great, okay, going from large to small. So the largest source of emissions in a home is your space heating. Typically, the emissions are about the same as driving a sort of a mid to large sized car. You know, most people drive, on average, 15,000 kilometers a year. The emissions are going to be about the same so that that's going to be the biggest one, if someone is looking and they're a little bit overwhelmed, and the best alternative is a. Heat pump. So these are they come in many different forms, but the most common, and I think the most common scenario for most homes is if you have forced air. So ductwork and these kind of heat pumps can extract heat from the air outside. A lot of them can work up to minus 30 degrees. So even up to minus 30, they're able to grab latent heat in the air and pump it inside, and then it gets pumped around your house. The cool thing about them is that they can also work in reverse. So, in the summer, they act just like an air conditioner. In fact, the technology is very much the same as an air conditioner, just that they work in reverse in the winter too. So they can also cool. So these are called Air source heat pumps. And, yeah, someone has forced air and they have a gas furnace or an air conditioner or both that need to be replaced. An air source heat pump is, is a great option. A lot of the folks that we've worked with that have switched, you know, you talked about comfort, sort of some of the side benefits, I would say, of a heat pump is they're typically quieter if designed and sized and installed properly, they're they they're quieter both the outside and the inside aspects of a heat pump, and the air from the vents is a lot more comfortable. So we got a heat pump about three years ago, and the first winter we had it installed, my father in law came over for dinner one night and just stood in front of the vent, kind of like a cat basking in that warmth, and said, Oh my gosh, this is way more comfortable. It's not that dry, scorched air that a lot of people associate with poor stairs. So that's, that's an air source heat pump. You can also, there are also ground source heat pumps, but for a lot of you know urban areas, these ground source heat pumps involve drilling into the ground, either horizontally or vertically, to extract heat from the ground. They I have worked with a few homes in sort of more rural areas where it does make sense, but the costs associated with them are really high, and often there's not enough space in urban areas, so they're not quite as common. And I'd say sort of, just to kind of close the conversation on we'll conclude it on the on the heating side of things, if you do have another source of like heat, maybe it's, maybe it's cast iron radiators or baseboards. There are also heat pumps that can help you as well. So with cast iron radiators, they're what's called air to water heat pumps. So they'll the outdoor unit will look similar to someone who has forced air. So it's an it's going to extract heat from the outside air, and it'll transfer it to water. Now that can then go through your cast iron radiators, or maybe have insular heating or what have you. They're not as common, but the technology has existed for a long time in Europe, and there are more products and contractors that I'm working with that are becoming more comfortable with installing this technology. And last there are what's called ductless heat pumps. So if you don't have ductwork or cast iron radiators, or maybe have baseboards, or maybe there's a space where the ductwork just isn't sufficient, these ductless heat pumps can be installed. They can either go on the wall, on sort of these big white boxes. If you've been to Asia, you're probably familiar with them because they exist there, either in the form of heat pumps or air conditioners, or you can have little floor mounted ones as well, which look a little bit slicker, I suppose, but they do cost a little bit more. So that's heating for hot water. There are kind of two main options if you want to get off of fossil fuels. Usually that's yeah, for most of us, that's with the gas, but there could be propane as well. So, if you want to get off of fossil fuels with your hot water, the heat pump technology exists with hot water as well. Heat Pump hot water tanks is what they're called. Are actually, confusingly, sometimes hybrid tanks, because they use heat pump technology, but then also have an electric coil. So, they operate, they can operate like a simple electric tank, if, um, if needed. And they come with a little like Wi Fi app too. So they are, like, four times more efficient than a gas hot water tank. So you will save a little bit by switching to them. But the way they work is they'll extract heat from your basement, actually, so from your basement air and transfer that to the water. So, I would say about half the people I work with end up going with them because they have a space where it makes sense. Maybe their basement is large and they can put it kind of in the corner and a big mechanical room or a workshop where they're not going to go into it. So, if it, if that heat pump reduces the temperature by two degrees or so, it's not a big deal. But for me, my home is pretty tiny, and we're using every nook and cranny with five of us in it, so we opted for an electric tank and, um. And then paired it with a timer so that it only reheats the water overnight when electricity, if you're on time of use, is cheapest, and that's also when our Ontario grid is using the non-fossil fuel related forms of power production, like nuclear and water. So that can work if you're really lucky and you have an open an unfinished basement and a good space to install what's called a drain water heat recovery system. These are super cool, very simple technologies that can transfer the heat from any water that you've already used, like from your shower, and transfer it to the fresh water before that fresh water then goes into whatever heating mechanism you have. So, they can work with anything, even if you have a gas hot water tank, a drain water heat recovery system is a good way to kind of preheat the water by extracting the heat from the hot water you've already used a lot of hospitals I know in Toronto are starting to use these kinds of systems as well. So two main options, electric tank, you pump out water tank, and then those drain water heat recovery systems as well, and hot water. So, you know, I said you're heating, heating your house. It's usually about kind of 8080, or so percent of a home emission, home emissions hot water is, is around 15 to 20% just to give an idea of sort of how it fits into the relative picture. But ultimately, I wouldn't say, you know, do one over the other, unless you know, if you have, if you have a hot water tank that's broken, replace that with a with an electric tank, or heat pump hot water tank. Don't, don't just say, Oh, it's only 20% I shouldn't do that one. It's still worth it. Every little appliance that you can get off of fossil fuels is one step closer to then being able to disconnect from the gas utility or what have you, and sets you up for, ultimately, like a little bit of savings too, because you're no longer paying for that delivery fee to have access to that fossil fuel in your house. So cooking, cooking is cooking is probably, to be honest, like, the most fun of all of these just because, you know, it impacts your daily life. If like, hot water and heating and cooling are one of those things where you don't, like, I don't think about my heat pump unless it's not working properly, which we haven't had an issue with. But, you know, it just sits there and it does, it does its thing, and I'm happy to have it off of fossil fuels. But for cooking, switching, for us, switching. We switched from a gas stove to an induction stove about a year ago, and it's amazing, like I've got little kids, and I love that. I feel comfortable teaching them how to cook on this stove, just because of the way the induction stove works, the whole cooktop doesn't get heated up in the same way you accidentally leave, like a rag or a paper towel on the stove, not going to catch on fire. We did have a few of those incidences with our former gas stove. And, like, it's really quick. I know that there's a lot of stats and data about how quick it can heat up water, but it's one of those things that you don't believe it until you sort of experience it yourself. So yeah, so we got, we got a nice flick induction stove, because our gas stove was kind of reaching its end of life, and we were starting to smell some of the gas as well, even when it wasn't on, which I know is an issue, that's, that's, you know, something that's, that's hostages for our help. And, you know, there's a lot of research and evidence out there related to, like respiratory issues and gas related cooking. So, if you do have a gas stove and you aren't able to afford to switch now, make sure you're using your exhaust, like your range hood, properly, not just when you're using the top, but when you're cooking in the oven too. But yeah, if you're able to switch it out, then you can just break a little easier knowing that you're not, you're not using some sort of like fossil fuel to cook, cook with, and so your house is cleaner, and you're making the planet a bit cleaner as well.   Trevor Freeman

Summer rewind: If electrification is the future of energy, the grid must become more efficient and more reliable across Canada. Jenna Gillis, Manager of Distribution System Integration at Hydro Ottawa, joins thinkenergy to discuss the process. Listen to episode 136, as she shares how Ottawa’s electricity grid is being updated with an Advanced Distribution Management System (ADMS) and what this means for you, your family, and residents throughout the region. Related links ●     EV Everywhere Pilot Project: https://hydroottawa.com/en/save-energy/save-energy-homes/ev-everywhere ●     Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ ●     Hydro Ottawa: https://hydroottawa.com/en    To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ -- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Follow along on Instagram: https://www.instagram.com/hydroottawa Stay in the know on Facebook: https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod   Transcript: Trevor Freeman  Hey everyone. Well, it's officially summer, and the think energy team is taking a break to recharge over the next two months, but also to plan our content for the fall. So stay tuned for some great episodes in the fall. Not to worry, though, we still have our summer rewind to keep you engaged. This is where we pick out some of the great past episodes that we've done and repost them. So whether you're lucky enough to be sitting on a dock or going on a road trip or if you're just keeping up with your commute through the summer, it's a great time to revisit our past content. You will hear past episodes from my predecessor and the host chair, Dan Sagan, as well as a couple of mine from the past few months, and you're welcome to check out your own favorite past episodes as well. Wherever you get your podcasts. We hope you have an amazing summer, and we'll be back with new content in September, and until then, happy listening.   Trevor Freeman  00:07 Hi, welcome to think energy, a podcast that dives into the fast-changing world of energy through conversations with industry leaders, innovators and people on the frontlines of the energy transition. Join me Trevor Freeman, as I explore the traditional, unconventional and even up and coming facets of the energy industry. If you've got thoughts, feedback or ideas for topics that we should cover, we'd love to hear from you. Please reach out to us, I think energy at hydro ottawa.com. Hi, everyone, welcome back. I'm pretty excited about today's topic, because we're going to be tackling something a little bit technical. And that's always fun. And today is going to be the first of what might end up being a few different episodes looking at this term called grid modernization. So today, we're going to do just a high-level overview. And then over the next few months, there'll be a couple of different episodes that will dive deeper into some of the specific aspects of grid modernization. So that term grid modernization can be a little bit daunting, but that's okay. Our goal here is to pull apart these topics to better understand what they are and how they impact all of us, you know, from those of us working in the energy sector, all the way to the end users of our product, if you will, our electricity customers. So let's start by a bit of a primer. And I think it'll be helpful to start by talking about what the grid is. So the electrical power grid has been called the world's largest machine, and the greatest engineering achievement of the 20th century. And for good reason, thinking of it as a machine is a great metaphor, because just like a car, or a sewing machine or a snow blower, there are a lot of parts. And if any one of those parts breaks or isn't working as it's supposed to be, that will impact the overall function of the machine. And the same is true for the grid. And the parts we're talking about here are the holes, the conductors or wires, the transformers, the switches, as well as the many different sensors and meters and communication devices that help the humans in the mix, monitor and control things. The difference though, is that you know, even for a complex machine, like a car, there are hundreds or maybe even a couple 1000 parts. But the electricity grid, even if we just look at let's say hydro Ottawa as territory, there are hundreds of 1000s of parts. And if we scale that up to Ontario's grid, we're talking about millions and millions of individual parts all working together, so that when you turn your lights on at home, electricity that was generated hundreds or 1000s of kilometers away, flows into your device and makes it work. That's pretty impressive. And if any one of those millions of parts breaks, there's an impact somewhere on the grid. If multiple things break, or if there's something really critical that isn't working. That's a major problem. And we've seen these major problems. We've seen large scale outages. And you know, we tend to focus on Ontario's grid on this show, because that's what we call home. But our grid is connected to our neighboring grids, who are connected to their neighbors to form really an interconnected North American grid across Canada and the United States. It really is a modern engineering marvel. And, you know, we didn't just get here by chance. This was kind of designed, you know, back at the early days of the 20th century in the early 1900s. Electrical pioneers met for the first time in what is now Kitchener, Ontario to discuss what it would look like to wire Ontario's customers together to form a provincial electricity grid. Our predecessor company, the Ottawa hydroelectric commission, connected to that provincial grid in 1916. So, what we know as the Ottawa grid and our service territory is over 100 years old today. Before that, across Ontario, reliable and continuous power in the region was kind of uncommon, and really dependent on whether someone in the area like a major business or a wealthy individual had invested in a localized electricity grid for their own needs. An interconnected provincial grid was designed and implemented with a goal of making electricity available to all Ontarians regardless of where they lived. And that kind of evolution of the grid in Ontario is similar to how it worked in other parts of North America and indeed the world. That's kind of how grids came about in the last century. Ontario's electricity grid, however, like all grids around the world, was really designed as a one-way street. So, the idea was to generate and then transmit, and then deliver that electricity to customers in that order. Back then, those pioneers really couldn't have imagined an electricity grid that would need to support two-way interactive things like small scale distributed renewable energy, you know, solar panels on roofs or electric vehicles, or energy storage, and a whole host of other things that, you know, want to do more than just draw power from the grid. As we've talked about the ongoing energy transition, and electrification, which is being driven by the pressures of climate change, is really driving a societal shift to bring the electricity system into the 21st century, and to make sure it's powered with clean, renewable electricity. So, our grid is starting to undergo this major transformation. And we won't be able to do that effectively or affordably by just using the same strategies and technologies and the same pace that we've been doing it at over the last 100 plus years. We need to take it to the next level; we need to rethink what we're doing to upgrade the grid and how we're doing it. And that's really what grid modernization is, it's not saying we don't have a modern grid, it's realizing that the grid of 10 years from now needs to be different in a much bigger way than it's different from how it was 10 years ago, that pace of change needs to happen quicker. And we need to bring on new functionality. It's not just you know, incremental change anymore. To help us make some sense of this. I'm really happy to have Jenna Gillis to chat with today. Jenna is the manager of distribution system integration at hydro Ottawa and is leading this major project that we're calling at a high-level grid modernization, or more specifically, our advanced distribution management system, or ADMS. Jenna has been with hydro Ottawa for 16 years and has held a number of different roles on the operations and systems side of our business and really knows how our grid operates, how it's been operating, how the humans in the mix control things. And what's necessary to get us to that next stage that we've been talking about. Jenna, welcome to the show.   Jenna Gillis  07:04 Great. Thanks, Trevor. excited to talk to about this today.    Trevor Freeman  07:07 Yeah, I'm excited to. So let's start at kind of a high level here and help our listeners understand how we currently operate our grid today. So paint the picture for those of us who don't kind of get to see what happens behind the scenes. How do we control things today?   Jenna Gillis  07:23 Yeah, for sure. So what people might not realize that we actually have people sitting in a control room centralized control room that looks at our system 24/7 365. So we've got people monitoring the system all the time. And they look at the grid state, and they help direct field activities. They look at triaging outages as they become aware of them. And right now, we've got visibility to our control room to all of our substations, so all of our, you know, high level devices, but only down to about 8% of the feeders and not actually all the way out to our customer level. So what does that mean? That means that we still rely on customers calling us or reporting online when they experience an outage. And all of that information does make its way back into our control room operators. And it goes into a system we call the outage management system, which helps us track and identify where we might be seeing issues out on the grid. So the operators then use that information to help make decisions in terms of controlling the grid where they need to open up closed devices where they need to send field crews to restore power. So on top of that, most of these activities are done by field crews. So the system operators are in direct contact with our crews out in the field and providing direction on where to go, what devices to you know, have them physically open or close in the field. And we've got about 10% of our system right now that has remote capabilities. So that means that the operators can choose to open or close those devices, basically at a click of a button back in the office sitting at a computer. So most of what we do today really is human based and does take an expert control operator to be monitoring the systems and making the decisions.   Trevor Freeman  09:08 Yeah, so we've got this like really complex system. It's, you know, state of the art system, if you will, that requires, like you say experts to keep track of what's happening to identify problems and make decisions based on the information they're getting. I just want to pick apart a few things you said there. So when we're talking about our substations, just for our listeners, those are, you know, spots in our grid where we take higher voltage and step it down via transformers to a lower voltage, and then send that out on wires. That's what we call our feeders to our end customers. We know what's happening at that substation level, we can see whether the power is flowing or not whether switches are open or not. But once it gets past that we lose some of that visibility. That's kind of what I'm hearing from you   Jenna Gillis  09:57 Yeah, exactly. And so that's why I'm saying like we still rely on those notifications from our customers to let us know where they're seeing the problems. And, you know, it comes into a system that, that we can look at in conjunction with that visibility that we have on the substations to help us understand what's going on.   Trevor Freeman  10:12 Right. So obviously, it was such a, you know, an ordered and complex system, we're constantly in proving and renewing and upgrading. That's not new. That's not something that we're just starting. But as I've kind of hinted at in the opening there, we do need to change how we do things. So before we look into where we're going, how do we renew and upgrade today, what's our current process.   Jenna Gillis  10:36 So we do have a robust asset management framework. So that's basically a program that tells us and we look at all of our asset information. And that's whether that's poles, wires, transformers, switches, breakers, basically anything we have out on the distribution system, and we look at and prioritize where we need to invest and where we need to renew, replace, install, upgrade, all of that kind of stuff. So basically, as we do that, right now, we go through, and we'll incorporate new technologies, like these remote control switches, like these sensors to bring information back into the control room to help us continue to evolve, meet our customer or system needs. So this, this process has worked really well in the past in terms of keeping pace with technology and the requirements of the grid and our customers. But right now, we're seeing that it's we're falling behind, it's too slow to parallel installation of these new technological devices, with these asset renewals or installation. So I mean, if you think about it, you know, a pull out with wires on it can last over 50 years, we can't wait until we're replacing that 50 years from now to go in and add these new technological advancements. So what that means is now we're looking at a hybrid ap proach. So of course, we're going to continue to parallel activities where it makes sense with these asset renewals and upgrades and replacements. But we also need to strategically start placing these devices in areas that we're going to gain benefit from, and I'm talking about benefit from a control room operator perspective, benefit from a safety or field crew perspective, but also where we can provide value to our customers in terms of, you know, expediting restoration efforts, or, you know, providing more flexibility into the system to allow more customer connections, whether that be, you know, new residential developments, or whether that's, you know, the next solar panel or battery or something like that.   Trevor Freeman  12:25 Yeah, waiting for anybody who's familiar with kind of technological adoption curves and the pace of technological change, you talk about 50 years is the life of some of this equipment, the difference between technology and let's say, 1930, and 1980, wasn't a huge jump when it comes to poles and wires and transformers. But today, the difference of 50 years is night and day that we're not talking at all about the same technology. So we can't wait for that whole cycle to go through before we're getting some of the tech in today that we need today in order to upgrade the system. So that's helpful to understand what that looks like. So let's look forward then. And when we talk about where we want to go with grid modernization, how we want to change that, talk us through what we're trying to accomplish.   Jenna Gillis  13:14 Yeah, so I think I'm gonna paint a little bit of a picture here in terms of how I think about grid modernization, because that's really helped me contextualize the way that we need to do things differently. So I think of grid modernization, that program in entirety as like a stacked or a layer pyramid. At the bottom, you have field devices. So you have equipment that's remotely controlled, or providing data in the field. So you know, we're talking about sensors, or meters or switches, things like that. That's your foundation. On top of that, you then need a way to get that information back to back to systems back to people. So then you need a communication infrastructure. So you need to be able to take that data and funnel it where it needs to go, which is the third layer data management, you need to store, organize, create access to that field data. And then finally, the fourth triangle right at the very top is your applications and analytics later. So now you've got the data coming from the field, you're bringing it back, and you're managing it. So now what are you going to do with that information. So these are the applications and analytics. So really the tools that digest that data and ultimately help make decisions. So that is what I envisioned kind of as the grid modernization pyramid. And you need each one of those layers to unlock the value from the layer below it. So you can't really have one without the other all the way up to the top. So what we need to start doing is thinking about these layers in a programmatic fashion. What we've done historically is looked at the requirements on a project by project or program by program basis. So basically, you would unlock each one of those layers for that specific project or program requirements. What we need to start doing now is that grid moderization is going to be the foundation for everything we do. So basically, every project, every program is going to require some level of information, data management, analytics, communication. So the way we're looking at that is this is now becoming a foundation to everything we do. So we need to be programmatic, roll this out so that regardless of what we're doing in the future, we have this foundation to rely on. And we're not building it piece by piece as we work through, you know, project life cycles. So really, what's different when I talk about grid modernization assets, and I'm talking about meters, or sensors or remote control devices, is the integrated nature. So we talked about that pyramid, you can't use these devices without any one of those layers, whereas you think of a traditional asset like a pole, you can, you know, load it up at a truck, and somebody can go and put it in the ground. So it's really the the true convergence. Now we're seeing what we, you know, our information technology, our IT systems, our operational technology, or OT systems, and then operations and asset management. So we really need to be looking at these things together, as one, making sure we're all aligned to unlock each one of these layers.   Trevor Freeman  16:15 Yeah, it really highlights the, I guess, cascading impacts of projects and decisions and bringing on new technology across the entire distribution, business and how we do things and how we serve our customers. One is impacting the other in ways that hasn't really, truly been the case before. So that's that's a great way of of painting it. Thanks, Jenna. Let's talk about kind of the the why behind this, what are the benefits that we're going to see by taking this approach by taking this sort of accelerated upgraded process that we're doing? What are we going to gain from this.   Jenna Gillis  16:54 So our overall grid modernization strategy is guided by five key objectives. So I'll go through each one of those and give you kind of a high level blurb on on what it is that we're trying to achieve with grid modernization. So the first one is enhancing reliability. So the more monitoring devices you have in the field to understand the state of the grid, the more remote capabilities you have in order to operate. And you know, isolate and restore, the better reliability have the ultimate goal is moving towards an automated process, where you have all of the foundation of the equipment, the communication channels and the audit, the analytics to make decisions, you can get outages restored much more quickly. The next one is what we call flexibility. So adaptive grid flexibility. So we want to make sure that the grid is dynamic to all of these changing energy demands that we're seeing come online, so things like heat pumps, or electric vehicles, or solar generation or battery, we want to provide more options for the connections and be able to have the grid respond dynamically to these changing conditions. Next one we have is fortified resilience and robust security. So resilience is really about the ability to do to withstand disruptions. And I'm talking about that from, you know, a physical asset perspective, but maybe also a technology perspective, as well, we want to make sure that we have a good diversity, to be able to recover from disruptions. So we know there will always be disruptions, as we've seen, kind of with the weather and the little last little while. And then as we get more and more connected, we need to make sure we're safeguarding assets from cyber threats, core to everything we do, we want to make sure that we're thinking about the customer. And so we're looking towards strengthening customer engagement and empowerment. So we've talked about, you know, getting more data back from the field and being able to unlock new new ways of doing things, new tools, and providing some of this information back to the customers to help them be better informed about their energy uses, and their, their low profile and what they want to do with their equipment. And then finally, sustainable decarbonisation of renewable energy integration. So we really want to look at reducing our carbon footprint by optimizing our planning and operations processes. So we talked about it a little bit about automation, you know, that will reduce our need to roll trucks for crews to physically go out in the field and operate devices. And basically, everything above we talked about was, you know, being able to incorporate renewable energy sources. We want to make sure that we have the ability to bring these resources online and leverage them.   Trevor Freeman  19:34 Yeah, I mean, it really kind of, again, not to kind of reiterate the same things we're talking about, but it it's an all encompassing type of project like everything we're trying to do everything we talk about on this show, when it comes to the energy transition, whether that's having a more robust, sustainable, smart grid on the utility side of things, to enabling the kinds of things our customers want to do in terms of adding in more DER's, more self generation and storage, this project is kind of the foundation work. And that's going to support all of those efforts. And we're really only going to get so far without doing this kind of work, which stresses the importance of it.    Jenna Gillis  20:19 Yeah, it really does unlock so much more by having this level of information and visibility into our system that we want to achieve.   Trevor Freeman  20:27 Yeah, that's great. Okay, so let's kind of dive in here you have this overall

Summer rewind: Ontario's electricity sector is evolving, as the province navigates the transition to cleaner energy amidst rising demand. In thinkenergy episode 135, we explore the grid's structure and key players, highlighting the crucial role of distributors (Local Distribution Companies or LDCs) in facilitating this transition. Guest Teresa Sarkesian, President and CEO of the Electricity Distributors Association (EDA), sheds light on LDCs' frontline efforts and contributions shaping the energy landscape. Related links   Teresa Sarkesian on LinkedIn: https://www.linkedin.com/in/teresa-sarkesian-53898613/   Electricity Distributors Association: https://www.eda-on.ca/  Green Button information: https://www.oeb.ca/consumer-information-and-protection/green-button  Electrification and energy transition panel report: https://www.ontario.ca/document/ontarios-clean-energy-opportunity-report-electrification-and-energy-transition-panel  Ontario Electricity Support Program: https://ontarioelectricitysupport.ca/  Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ Hydro Ottawa: https://hydroottawa.com/en     To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod     Trevor Freeman Hey everyone. Well, it's officially summer, and the think energy team is taking a break to recharge over the next two months, but also to plan our content for the fall. So stay tuned for some great episodes in the fall. Not to worry, though, we still have our summer rewind to keep you engaged. This is where we pick out some of the great past episodes that we've done and repost them. So whether you're lucky enough to be sitting on a dock or going on a road trip or if you're just keeping up with your commute through the summer, it's a great time to revisit our past content. You will hear past episodes from my predecessor and the host chair, Dan Sagan, as well as a couple of mine from the past few months, and you're welcome to check out your own favorite past episodes as well. Wherever you get your podcasts. We hope you have an amazing summer, and we'll be back with new content in September, and until then, happy listening.   Trevor Freeman  0:07   Hi, welcome to think energy, a podcast that dives into the fast-changing world of energy through conversations with industry leaders, innovators and people on the frontlines of the energy transition. Join me Trevor Freeman, as I explore the traditional, unconventional and even up and coming facets of the energy industry. If you've got thoughts, feedback or ideas for topics that we should cover, we'd love to hear from you. Please reach out to us, at think energy at hydro ottawa.com Hi, everyone, welcome back. Now it's no secret that Ontario's electricity sector is transforming rapidly as it moves to both decarbonize the grid itself, you know, we have a very clean grid in Ontario, but it's not totally carbon free. And to support the growing demand for electricity as our customers across the province, take steps to electrify and change how they use energy. The show is all about exploring those changes, among other things, and today is no different. But before we dive into our conversation today, I think it would be helpful for me to spend just a few quick minutes on some basics about how our electricity grid is structured in Ontario, and who some of the key players are. Now I know some of our listeners will know this already, but it can be hard to keep track of all those key players. And Ontario's structure is a little different than some of the neighboring jurisdictions no two jurisdictions are exactly alike. So, a refresher is never a bad thing. Now the most basic description is that electricity is largely generated at central generation facilities. So, think nuclear power plants are your electric generating stations, some gas fired generating stations and large-scale wind and solar installations. We call these entities generators simple as that. That electricity is then transmitted across the province in an interconnected grid of high voltage transmission lines, which also connect to other jurisdictions such as neighboring provinces and states, and Ontario, Hydro One runs the transmission network. Now you've probably seen this transmission network. These would be the large metal towers that you see out in the middle of a field when you're driving along the highway or in rural areas that have electricity wires strung way up high in the air. The last stage before it gets to the end user is called distribution. So, this is where electricity is taken from those high voltage lines stepped down to a usable voltage for residential and commercial customers via transformers and substations, and then distributed over a network of overhead and underground wires, then these would be the wires that you would see at the top of those wooden or composite poles that are along the side of the road in your neighborhood. The entities that run this distribution part are called distributors, again, simple as that. So, there's a few other key players that are worth mentioning here. Energy Policy is primarily the jurisdiction of the provincial government, who sets the general direction and associated rules and regulations accordingly. The Ontario Energy Board or OEB is the regulatory body who governs what all those other players do and enacts the government mandate. And finally, at least for today's purposes, we have the system operator. It's called The Independent Electricity System Operator in Ontario, or IESO, who runs the system. So, if you're in Windsor, Ontario, or Ottawa, or North Bay, and you want to turn on your air conditioner, or plug your EV in to charge, the IESO is responsible for making sure there's enough power on the grid to handle that load. So, I hope everyone is still with me and feel free to pause and do some jumping jacks if that was a lot to take in. Our conversation today is going to be focused on the role of the distributor. So, for full disclosure, as you know, I work for hydro Ottawa who is one of those distributors, we serve most electricity customers in the City of Ottawa, and the neighboring village of Casselman and in Ontario, you will often hear distributors referred to as local distribution companies or LDCs. So forgive me if I slip into that acronym throughout the conversation today, that's really just the sort of common name that we refer to those distributors as. But I'll try to mix it up and make sure that, that I'm explaining that acronym throughout as well. So the distributor is really the front line, the customer facing entity of the entire electricity system. If you are an electricity customer, and you think about the electricity system, you are probably thinking about your distributor. Chances are you get your bill from a distributor, even though for most customers, most of what you pay on that bill doesn't actually go to the LDC. Some of it stays with your local distribution company, but most of it goes to the transmitter to the generator, to the IESO etc. When the power goes out, it's probably your LDC that you call and it's your LDC that will give you a restoration time. Sometimes outages are caused by issues up the line, so to speak in the transmission portion of the grid. But often the issue is a localized one. And it's your LDC that is identifying the problem and fixing it, whether that means rolling a truck to string new cable, or performing switching to work around the problem. And finally, it's your LDC that is really on the frontlines of the energy transition. While all parts of the grid must then have started to change, the LDCs are really working hand in hand with our customers to identify where and how fast and new demand is needed to bridge that gap between customers and policymakers to enable more and more renewable generation. And also to determine what new technologies or programs we need to pilot and scale up. And it's really the LDCs that are driving change in the way that electricity is managed at the individual customer level moving forward. So to help us make some sense of this, I'm happy to have Teresa Sarkesian on the show today. Teresa is the president and CEO of the electricity Distributors Association, which is a role that she's held since 2016. This is actually Teresa second time on the show the first being back in December 2021. So we're happy to have Teresa back, Teresa, welcome back to the show.   Teresa Sarkesian  6:23   Thanks so much, Trevor. I'm really delighted to be back.    Trevor Freeman  6:27   Yeah, we're glad to have you. So, like I said, you were back on our show in 2021. I don't know if it's because of how COVID has changed our lives or if this is just the way things go. But sometimes, you know, weeks seem like years. So 2021 is a long time ago. Let's start by refreshing our listeners on the role and mandate of the electricity Distributors Association.   Teresa Sarkesian  6:49   Sure thing so the electricity Distributors Association, or the EDA our little acronym represents Ontario's public and private electric utilities that distribute electricity to 5.4 million homes, businesses and institutional customers across the province. And I should note that those 5.4 million customers really refers to build accounts so you have families that are behind a build account. So effectively the millions and millions of Ontarians and businesses that operate and live here are customers of our utilities. And as you know our members are on the front lines of power, and have developed a strong trust with their customers by providing safe, reliable and affordable service for over 100 years. The EDA itself provides analysis and networking and advocacy for our members to ensure that the energy policy direction and framework in Ontario is fair and balanced, supporting the financial viability of utilities to deliver service and ensuring affordability for customers. And long term, we are looking to ensure that our local distribution company members can become the premier energy solution providers to their customers, and that they're able to provide the value-added services that customers are already expecting from them but are going to grow with the energy transformation and electrification in the future.    Trevor Freeman  8:09   Yeah, it's kind of like I said, when people think about the electricity sector, they're probably thinking about their distributor. And the EDA is kind of that common voice for those distribution companies. So, you first joined the EDA back in 2009, and have been the president and CEO since 2016. So, we'll look ahead and talk about the future in a minute. But before we do that, tell us about how things have changed so far during your tenure. How are things different from 2009 When you first joined the organization?   Teresa Sarkesian  8:40   Yeah, and you know, this is almost like perfect timing, Trevor, because I've been at the association now for 15 years, I'm just marking my 15-year anniversary. So, feels really apropos to kind of reflect and look back. So, I want to break down my answer into two parts. So, I'm going to talk to you about some, I guess, just my own personal observations about the electricity system at large. And then I'm going to talk more about the changes in distribution. But some of the changes that I thought were really quite significant and profound, sort of when I joined the industry in 2009, I joined at a time when there was the Green Energy Act, and the province was looking to connect all kinds of renewable energy generation to the electricity grid. So that was fairly significant. Another thing that was happening with the province is that they closed down coal fired generation. That was pretty massive. In fact, I think, at the time, it was the largest kind of carbon reduction initiative in North America. And I think even to this date today, I think it still is something that Ontario really has to be proud of. Another thing that you know, at the time, I think that was you know, fairly significant in 2015 is just the expectation of what the demand would be. What was interesting, sort of like the past for 15 years, the demand from customers for electricity was actually flat or declining. And that's all changed. Now. 15 years later, we're, we're now forecasting, massive increases in in demand of energy, which could potentially be doubling in the future. And the other point I'd like to make is just the nuclear renaissance that we're having. I think when I joined the sector in 2009, I'll tell you, I think the public opinion of nuclear was actually quite low. And that's been completely turned around lots of geopolitical events around the world, I think, have driven that. And now that nuclear is having a huge Renaissance. And you're seeing, you know, lots of new investments in nuclear. And we're not talking about shutting down reactors anymore. We're talking about refurbishing and expanding. So those are some of the things that I've observed over the last 15 years that have really changed. And for local distribution companies, I think what I have seen is a growing expectation by both government and the regulators for electric utilities to do more to both support the grid reliability and meet growing expectation from customers. So, I started in the sector in 2009, it was right on the brink of implementation of smart meters, and time of use. And what was interesting is that was mandated, there were very few jurisdictions in the world that actually had mandated smart meters and time of use pricing. So again, Ontario is was one of the first. And so that was a big change for LDCs. To move from, you know, smart meters and having to bring in that technology and also support the technology of time of use. I did mention the Green Energy Act at the time, we suddenly had to connect 1000s and 1000s, of new solar and wind generation, as well. And that was all new. There were no protocols, there were no standards for that. So that was fairly significant as well. And when I kind of fast forward to I guess, more recently, there have been a lot of changes from government, I think they've really supported our industry, they understand the trust that we have, with our customers. And they've implemented, you know, a number of new changes in terms of rate structures, they've asked us to implement ultra low-rate pricing that can support overnight electric vehicle charging. And they've also asked us to introduce a green button digital platform that allows customers to download their energy data and share with third parties for you know, different assessments and tools for lowering energy costs. But it's all not, you know, unicorns and kittens, there's challenges to for our sector, grid resilience was, you know, not really, people talked about it in 2009, but not like they're talking about it now, because of climate change. And we are seeing more frequent storms, causing, you know, obviously, outages for the customer, and also significant damage to the distribution grid. And I know that hydro Ottawa has faced more than its fair share of very destructive storms over the past few years, we have Yes, I can't remember which Victoria Day weekend where we had, I didn't ever know how to say it the derecho or the derecho. So there, we weren't getting storms we've never even heard of before. And unfortunately, I think that is our new normal. So, grid resilience is something that we are very concerned about, and we need to make sure we've got the appropriate investments for that. So those are just a few of the highlights that, you know, when I came into the sector sort of things that were kind of ramping up, and then what's happening now, but I guess what I could say, the commonality is there's constant change in the sector. And what I'm seeing going forward is that change is going to be accelerated.    Trevor Freeman  13:40   Yeah, I mean, it's, it's fascinating to listen to you lay it all out like that. Thinking back to 15 years ago, it's hard to even remember, you know, not having smart meters, having meters that really just ticked forward and measured your consumption over the course of a month, and someone would come and read that. And, you know, having declining or even flat demand profiles that aren't increasing is so different from the world that we are in today. But I think what you said there at the end is really important. We are in our industry, an organization that knows about change, we're constantly changing, which helps us as we look forward into your point, we're going to see that level of change and the pace of change accelerate. So, I think that sets us up pretty well. So, let's start to look forward, then I know that the EDA is about to launch a new vision paper. So, we're going to dive into some of the details. But maybe let's start by kind of a high-level summary of what is the vision that you are trying to lay out with this paper?   Teresa Sarkesian  14:42   Okay, and no problem. So, I think what I want to start just give a little bit of background as to why we did this. We've done a couple of vision papers and implementation plans in the past. But you know, they were like seven, eight years ago and things have changed a lot even in Seven or eight years. So, what we've been seeing, obviously, I think the big change over the last few years has been the big focus on meeting Net Zero targets in 2050, that we are going to get to net zero in terms of our greenhouse gas emissions. Not only in Canada, but this is actually a bit of a global commitment, you know, for countries that have signed on to that objective. So, what happens when you set up, you know, those big audacious goals? You have all kinds of organizations and entities looking at how are we going to get there, how much it's going to cost? What do we need to do to get there? And so when we started reviewing some of these publications, both in Ontario, Canada, and actually in other jurisdictions, they were very good. They talked about what supply mix that we need the investment in transmission, but almost 100% of the papers, Trevor, if you can believe this, just neglected distribution, no one talked about distribution, they didn't talk about how distribution is going to have to change what the investments would be. And then we'll so we said it's going to be critical for us to identify the electric utility role and the energy transition, and how the sector will need to be grid ready to support electrification, economic development, grid resilience, and customer preferences. So we view that LDCs are going to be pivotal in enabling Ontario's low carbon economy, navigating the challenges posed by climate policies, electrification trends, and these evolving customer demands. And with Ontario's growing economy and the demands for housing intensify, LDCs must innovate to effectively meet these accelerating electricity needs and changing preferences. And right now, we've seen the ISO is predicting significant consumption growth from 144 terawatt hours in 2023, to 240 terawatt hours and 2050 not quite double, but it's getting close. And so this rapid growth demands urgent attention to adopt new strategies and to ensure that the local distribution companies can make the necessary investments in grid enhancements to expand the capacity and capability of the distribution system. So while reliability and affordability remain Paramount customers do expect additional value from their utility service. And, you know, we are seeing all sorts of things that are happening, you know, such as the need for swift electric vehicle charging installation, and other upgrades that will increase the electrical load. We see that LDCs are more frequently interacting with businesses that seek utility partners to achieve their energy management, sustainability and ESG goals. And in parallel, the LDC must prepare to respond to increase climate change induced extreme weather events. So recognizing the essential role of LDCs in the energy transition, we've worked in collaboration with industry experts to outline a vision of the role of utilities, so they can enable economic development, housing growth and electrification. And the report identifies urgent and practical steps that LDCs in partnership with the government, and its agencies must take in the near term to achieve the benefits of this transition. So what you'll see in the paper is recommendations related to the need for clear policy direction on regulatory frameworks to support LDCs in becoming grid ready, and with a continued focus on affordability and enabling a customer choice and opportunity. And we also discuss issues like workforce needs. And we also emphasize the role of human capital in enabling technological advancements. So that's very high level what it is, and I will get into it a bit more as we have our discussion further.   Trevor Freeman  18:41   Yeah, I think it's a good way to frame it of the entire sector is changing at all levels. But what you're really doing is laying out that vision that roadmap for the distributors, in particular, and I think that's great. Maybe like, Who is the audience for this paper? Who are you kind of directing this at?   Teresa Sarkesian  18:59   Well, we're still putting the crossing the T's and dotting the I's., but I think it's about 80 pages. So, it's not going to be for everyone, obviously, you know, government decision makers, government, policymakers, people that work in their regulatory agencies and our energy board, the Independent Electricity System Operator, we did try to make it accessible. There is an executive summary that's about two or three pages, which I think will be of great interest to a lot of people to read. And I think it gives a very kind of a high-level overview of what's in the document. So that's something that we're trying to do. And, you know, obviously our LTC members are an audience as well. They've been working with us hand in glove the last few months we've had extensive member meetings we had a board committee that helped steer this paper. But you know, ultimately, the paper is really focused on our customers because its customers and businesses that are driving a lot of this change for the future, whether it's businesses that are on their own journey on environmental, social and governance ESG objectives, and they're looking for more low carbon communities to invest in its customers who are very interested in EV charging, and maybe what the opportunity for the batteries can be to sell that storage back to the grid. It's, it's really the customers that are driving this change.    Trevor Freeman  20:31   Right Yeah, and I mean, the nature of this medium is I don't know who's out there listening. But I'd encourage, you know, all of our listeners, when this comes out, take a look at it and get some insight into kind of how the distributors role is laid out there. So let's dive into some of the details. You know, you outline obviously, some of the traditional roles and functions of the LDCs. So from maintaining, owning and maintaining the infrastructure, the poles and wires, and doing customer metering and billing, that stuff's not going away, we're gonna keep doing those things. But you also highlight some of these emerging roles that have begun to appear, or that we'll see in the next couple of years, you know, a more of a focus on distributed energy resources, like solar on roofs, for example, that LDCs are going to have to work to both enable as well as integrate into our own systems. It's going to include things like more customer programs, and rate design, etc. I'm curious, you know, how are LDCs going to balance that traditional role that we've already been doing, along with this rapidly new expanding set of roles that we need to tackle?    Teresa Sarkesian  21:38   That's a great question, Trevor. So look, LDCs will continue, as we always have been to be responsible for safe, reliable and affordable delivery of electricity to customers, customers can count on us to do that 24/7. And even with all these anticipated grid expansions, we're not going to be shut down, if the critic dispatches so, you know, we're experts at multitasking in our sector, and we will continue to do so. And with the increases, as you mentioned, in distributed energy resources, and electrification, there are the pressures for us to adapt, modernize and change how we ensure the safety and reliability in the service to customers. And the emerging roles and responsibilities aren't something that's in the distant future. You know, as I mentioned before, changes the constant, we have been engaging in ongoing adaptation. And so when I think about the future, and I think about what we call grid modernization, it really is part of the ongoing continuous improvement, and the pursuit of the digital utility of the future, that every utility is on that journey. So you know, utilities have been bringing in new technologies, particularly related to information technology, communications, and digital solutions. And so while we're in early stages, we are expecting our members to become more digitally based in the future, they're going to be introducing advanced distribution management systems to monitor the grid. And they're also going to have distributed energy resource management systems to monitor all the connections that are behind the meter. So I think what is different now than in the past, is simply that the pace of change is being dramatically accelerated. So for example, it took us about 100 years to get the grid to its current size, yet, we need to almost double the current grid in 25 years. So we have to move four times as fast. And the grid is not going to be built with just simple poles and wires and one way energy flow like it has been for basically the last 100 years, it's going to be a lot more complex, we're going to see two way energy flows, so it's not just us sending power to the customer one way, they're potentially going to be selling back their energy generation or their energy storage back onto the grid. So we need to have that temerity, that two way, power flow. So that's going to be a big change. And we also expect there to be a lot more customer interaction. They want to leverage their own generation and storage behind the meter. And we as utilities, want to be able to leverage that to help us with you know, reliability, Storm outage, other emergency situations. So we see there's going to be a greater interactive relationship with customer than simply, you know, maybe sending a bill to them or offering them conservation programs, it's going to be much more dynamic than it has been in the past. And so, you know, over the last two decades, and we talked about this a bit already, the utility has been modernizing the system in response to government policy initiatives, regulatory requirements, and customer preferences. One other example, recently, utilities were required to implement something called green button. And we've been also engaging by bringing them more into the system through net metering. And a lot of our members are also involved in various pilot projects with the Independent Electricity System Operator and with Enercan to look at all kinds of new LTC models and functions. So and you're going to see a lot of this actually, in our vision paper is that to really be effective, cost effective. To make sure this happens at the accelerated pace, we do need for there to be proactive policy and regulatory changes, to remove barriers and empower LDCs to embrace these new evolving roles in shaping the future of the energy sector. And as I mentioned before, customers are demanding it. And I want to point out a research report that came out by the International Energy Agency just late last year. And they made it very clear that in quite a number of countries around the world, the lack of the regulatory permission to provide more investments in the distribution system is now becoming a significant barrier to new renewable energy projects connecting on the system. And while we don't have that situation here in Ontario, if we don't start moving quickly, in terms of reforming the regulatory context, then we might be like some of these other countries, and we don't want to be that a barrier, you want to be able to enable what our customers want on the grid.    Trevor Freeman  26:07   Yeah, so I'm going to ask you a question about that last point in a minute. But I think your framing of the ways that the sector is going to change, and the way our customers are going to interact with us is going to change is really great. And it's something that you know, often comes up in conversation. And I often say, there is no single strategy or tool here, we can't solve the coming challenges with just more poles and wires. We can't solve it with just new innovative solutions, we need all of those things, we need more poles and wires. But we also need more programming, more innovation, more technology, we need to utilize those distributed energy resources out there on the grid. So, I think that's a great way to frame it. Okay, so let's talk about grid planning a little bit. So LDCs play a really key role in helping forecast the needs of the future, both for our own distribution systems, but also feeding up into those broader provincial needs. So, the insight that we gain from our customers, we pass up to the IESO, for example, so that they can do planning at the provincial level. Traditionally, this is a pretty consistent process. You know, in the past, we get a sense from municipalities and developers, how cities are going to expand and grow. And we've generally been able to count on the typical home using roughly the same amount of electricity as homes that are out there today. So, we account for a certain expansion of commercial customers based on the Intel that we get from those customers. And we know roughly what they're going to use. The problem is that model's kind of being turned on its head a little bit. So, we now need to account for even our existing customers increasing their load because they are electrifying or they want to add EV chargers. And new developments today are likely going to have increased demand compared to some of the historical developments, because we're going to see all electric communities or at the very least more electrified and uses. So I know you don't have a crystal ball yet that tells us exactly how this change is going to happen. But what are LDCs doing to adapt their long term grid planning to account for this uncertainty?   Teresa Sarkesian  28:22   Yeah, you're so right, Trevor forecasting is getting more challenging. And I just want to start with a little story before I get into my answer about that. So, you know, electric vehicles are kind of the hot thing right now. And you know, although people I think are still on a waiting list for certain cars, there's lots of others that are available. And so one of the concerns that our sector had was we didn't know where these electric vehicles were going to pop up. And we weren't getting any kind of pre advanced warning when people started making orders or, you know, advanced purchases for electric vehicles. So we actually did a great advocacy campaign, with the province with both the Ministry of Energy of the Ministry of Transportation, to secure postal code data for utility, so they could see where people were going to be purchasing electric vehicles to help them with their own planning, in terms of, you know, making sure that their local feeders were upgraded their local transformers, and so that just got announced a year ago. But that's obviously not going to be good enough. And that just tells us about electric vehicles, you know, in the near term, but this is I think, you know, having sightlines into our customer behavior, whether we do that proactively with you know, consultations and communications with customers, or we can do it by you know, pinging the meter, or getting data such as postal codes. We are going to have to, you know, adapt and have greater visibility and sightlines into the customer. And so this is that some of that technology that I was talking about earlier, the sophisticated future grid is going to need lots of visibility and transparency, for usage and investment to be able to, you know, look at these two way power flows, look at how customers are behaving, in order to better plan the system, we also need to maximize and optimize the data that we have, you know, from our planners, it's going to be vital to protecting the grid reliability and resilience, we're going to have to have more partnerships with municipalities, in terms of their energy planning for the future and things that they want for their community. And, you know, one of the things that we're asking for on our paper is actually to, you know, rethink the distribution system plan, that the utilities have to file with the OMB every five years, and start building in a, you know, Grid Modernization plan within that broader plan. So we can get the regulator to start looking ahead and seeing what these requests are, it'll be important to also have various performance metrics and filing guidelines for grid modification from the energy board. So you know, these are some of the things I think that the membership is going to have to look at but it is going to be a very iterative experience, because it's just it's the pace of change is the big unknown. And so everyone talks about these things. But you know, I saw something today, I think it was from Ford Motor Company, and they're kind of slowing down, it's taken them a while to retool their plants. So that could take an extra two years now for them to be up and running and producing electric vehicles. So there's going to be all these other pieces of the puzzle that are constantly going to be changing a moving and evolving. It is I think, planning for the future is going to be very challenging. And I do expect the province to start talking about this higher level, maybe starting at the end of this year, they just came off a massive exercise related to the energy transition electrification panel. And I do expect to see more guidance from the province as well, in terms of how they're going to manage this planet, because it's not just planning for us. It's planning for everybody else in the system, too.    Trevor Freeman  32:02   Yeah. And for listeners out there, if you haven't had a look at that energy transition electrification panel reports, a really fascinating read. So I'd encourage you to take a look at it. You mentioned a lot of interesting things there. So for our listeners, and I'll probably do a future episode on this so I won't get into detail, but LDCs typically have to file five year rate applications once every five years that really lay out their plans for those five years and how they're going to fund them. So coincidentally, hydro Ottawa was getting ready to do our next one. And like I said, I'll probably talk about that on a future episode. But one thing we did when it comes to forecasting is, we conducted a electrification study that looks at if we electrify by 2050, like our plans, say we will and you know, society wise, what does that mean for the grid? And some of the inputs we took is, you know, what are the federal plans for electrification? What are our own municipal plans for electrification? What are we hearing from our customers, and that really, is helping us modify and change how we do grid forecasting, based on some of the changes that we're seeing from our customers. So I think this is a really important piece that, like you said, we're going to need to iterate on we're not going to get it right the first time. But we're starting to think of how do we need to change the way we do things in order to keep up with what our customers are doing.   Teresa Sarkesian  33:28   I think one thing I've seen more of the last few years, because this is much more complex than it's been in the past that I've seen, like the IESO, for example, they've done more, you know, scenario setting. So when they've had their, you know, their APO's and AER safe, they sort of had other two or three scenarios, and they're constantly updating their numbers every year. So these are other changes that we're starting to see. And even myself, I was just looking at the provincial budget detail the other day, they also set out, you know,

HYDRO_ThinkEnergy_Aug5_Audio Wed, Jul 31, 2024 1:07PM • 30:42 SUMMARY KEYWORDS energy, canada, side, country, council, utility, ultimately, philip, big, clean energy, single, transition, challenge, governments, perspective, climate, decarbonize, involved, work, electricity SPEAKERS Trevor Freeman, Dan Seguin, Philippe Dunsky   Trevor Freeman  00:00 Everyone, well, it's officially summer and the think energy team is taking a break to recharge over the next two months, but also to plan our content for the fall. So stay tuned for some great episodes in the fall. Not to worry though, we still have our summer rewind to keep you engaged. This is where we pick out some of the great past episodes that we've done and repost them. So whether you're lucky enough to be sitting on a dock or going on a road trip, or if you're just keeping up with your commute through the summer, it's a great time to revisit our past content. You will hear past episodes from my predecessor and the host chair Dan Seguin as well as a couple of mine from the past few months. And you're welcome to check out your own favorite past episodes as well. Wherever you get your podcasts. We hope you have an amazing summer and we'll be back with new content in September. And until then, happy listening.   Dan Seguin  00:06 This is think energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Right now, there are scientists, entrepreneurs, policymakers, indigenous and industry leaders, helping to shape the direction that Canada will take to accelerate a transition to clean energy. Everywhere you look, whether it's academia, municipal, provincial, or federal governments, there's another council or committee being formed to address the most pressing issues of our time, climate change, from transitioning to sustainable energy sources, electrifying transportation, and improving energy efficiency to protecting our natural environment and reducing carbon emissions. One thing is for certain our country is embracing the renewable revolution, like never before. But those with seats at the decision table know that it must be done responsibly, and affordable. As we know, every region of Canada is unique and presents its own set of challenges and opportunities when it comes to tackling climate change, and ways to implement clean energy. So here is today's big question. How did we get such a vast and diverse country like Canada to agree on a pathway forward to a cleaner, greener and more sustainable energy future? Joining us today is Philippe Dunsky of Dunsky Energy and Climate Advisors, a consultancy firm that Philippe founded. It supports government, utilities, corporations across North America to accelerate their transition to clean energy. Phillippe, is the co chair of Canada's new Canada electricity Advisory Council, the co chair of efficiency Canada, and the director of the greater Montreal Climate Fund. He also previously chaired the Quebec government electrification Working Group. Welcome to the show, Philippe. Let's start by asking you this. Having just gone over some of your accomplishments, where does this passion for clean energy and climate come from? Where did it start?   Philippe Dunsky  02:44 So, so great to be here. By the way, thank you so much for having me. It started, I guess, I guess very early on. I'm Jewish background and grew up with, you know, endless stories about the Holocaust. And somehow that kind of morphed into just a general  interest for world affairs and for big challenges, big societal challenges. And then as I was growing up, those became really focused on environmental issues. So that was the genesis. I became very, very interested in environmental issues. And then through that, and climate change in particular, as probably the greatest challenge of my generation, and for my generation. And then, I guess the other thing is, I've come to discover that I'm a pretty analytical guy. So I'm not a no great protester, I'm not a great to great movement leader, I tend to see a lot of gray, not so much black and white. And so that's how I ended up deciding to get involved in these issues. But, you know, in my own way through more of an analytical lens,   Dan Seguin  03:55 Okay, you've served and are serving on numerous councils, committees and boards. Can you tell us what has been the biggest takeaway you've learned through each collaboration? And how has it changed you?   Philippe Dunsky  04:11 Yeah, because each one does change you and changes your perspectives. Because ultimately, the biggest takeaway is that no matter how much I think I know this stuff and know this stuff. Well, and I've been working on energy issues for over 30 years now. And so, you know, I always end up thinking that I know the answer. What we discover is that, you know, there's not a single answer, there are many perspectives. And if you can combine knowledge with multiple perspectives, then you can come up with something that's hopefully going to be closer to that, you know, to that truth, or whatever you want to call it. My big learning is that every time you go into something like this, you go in with an open mind and an open heart. And if you do that, and you're listening to others perspectives, then you're bound to land on something that's a hell of a lot smarter. And then what you initially thought coming into it?   Dan Seguin  05:02 Okay, cool. Now, you were appointed chair for a recently formed Canada electricity Advisory Council. Can you tell our listeners who's on it? What is the mandate? And just how big of an undertaking is this?   Philippe Dunsky  05:19 Sure, I can start with the last question, by the way, that the undertaking, it's a really big issue, it's a really big challenge. On the other hand, the undertaking itself is time limited, it's a 12 month thing. So I'm a pumpkin and I turned into a pumpkin in May. It's been five months now. So I got another seven to go. From that perspective, that's the timing that we're looking at. Okay, Council itself is a group of 18 Canadians from across the country, every single, every single province, no exception. It's, it's extraordinary mix of individuals with an extraordinary mix of experience and perspective. So I'd say roughly half of council members are either current or former utility executives. The other half is a bit more of an eclectic mix of former regulators, we have people involved in the power production side of things, we have first nations leaders, so indigenous leaders, and a couple of others with different perspectives to bring to the table. But the really important thing here, I think, is that you're looking at the leadership level from every single province across the country. And that makes for really, really enlightening and challenging conversations as well. And then I guess you asked about the purpose or the mandate of the council. So I'll put it at a very, very fundamental level as a country, we're trying to largely decarbonize electricity by sometime in the middle of the 2030s. And we're looking to grow electricity, very substantially to decarbonize the rest of the economy. By 2050. That's that dual set of goals is at the heart of our mandate. And our mandate is to figure out what the feds can and must do. And at the same time, what can and must be done by others in the country, to help make this an easier journey, a more affordable journey. And ultimately, a more successful journey on the way there.   Dan Seguin  07:22 Okay, great segue here. Now, with respect to Canada's goal to achieve a 100%, Net Zero electricity system by 2035, you stated, "Is it better to optimize than maximize? Can you maybe break that down for us? And can you give us some examples?   Philippe Dunsky  07:41 Yeah, sure. I mean, you know, what I mean by that is, if all we do is say we want to decarbonize, there are many, many paths to do that. And, you know, we can say, hey, we're gonna, we're just gonna build, build, build, build, build until there's no tomorrow. And we could probably get there, doing nothing but that, but we'll get there in a less affordable way, than if we really think through the intricacies of what needs to be done. Yes, on adding, also on subtracting, so actually becoming more efficient in the way we use energy, relying more on consumers' involvement in the marketplace to achieve some of those goals. I just think there are quick ways to get to the goal, that ultimately, are going to cost too much and or create reliability issues. And if that happens, there'll be a backlash. And we'll never get to the goal. Alternatively, there, they're thoughtful ways that maybe aren't exactly the way we've always done things in the past, but that involve a lot more complexity and being able to wrestle with complexity and stuff. But ways that are focused on keeping this as affordable as possible, ultimately, for everyone across Canada, making sure that we do this in a way that's reliable, so we can always count on electricity being there. And in doing it in a way that actually involves some cooperation, as well.   Dan Seguin  09:04 So the electricity Council fulfills the minister's mandate to establish a pan Canadian grid Council. How viable is a pan Canadian electricity grid? Or are you seeing your movement in regional interconnections?   Philippe Dunsky  09:22 Yeah, so it definitely looks regional. Let me be really clear about that. And I know the original Originally, the name for the council was supposed to be the pan Canadian grid Council, as you pointed out, you'll also notice it, it was not it does not have that name. And there's a reason for that. And, and I will say, you know, and I've said this publicly many times, I don't believe that that's the right answer. We definitely need a lot more cooperation. at the regional level. There are a lot of opportunities for provinces to exchange more to continue exchanging with the US by the way, and this isn't, you know, we're not caught within, within our borders. So we have to do more on the cooperation side to keep costs down again, as low as possible to make this as smart and thoughtful and as achievable as possible. But that doesn't involve, you know, I love the old Coast to Coast Railway analogy. It's nice, it's working for railways. We're not talking about a single grid that goes coast to coast that's just not in the cards.   Dan Seguin  10:28 Now, for those who are not aware, can you tell us about your firm, its purpose, and what makes your approach unique, and particularly effective?   Philippe Dunsky  10:40 Sure, I mean, I'm thrilled talking about my firm. So these days, I spend so much time talking about look Council, which is kind of like my evenings and nighttime job, or evenings and weekend job. But my day job is running my firm, my firm is a group of over 50 professionals. Now, I think we're about 55 now that are dedicated exclusively to supporting clients in their clean energy transitions. And our clients typically are utilities and governments, increasingly large corporate clients as well, across Canada and across the US. So ultimately we work with utilities and governments that are in the throes of this energy transition, that are trying to figure it out. They're trying to find a way to help their customers navigate through it and a way for themselves to navigate through it, to define what the business case is for them and what their proper role is in it. And, and then we also have helped them in some of the nitty gritty. So, you know do you get customers involved on the demand side management side to reduce the pressure on right on the big build out? And all the capital is involved there? You know, what do we need to do to electrify vehicles, for example. So we've developed for some places, charging, charging infrastructure plans and charging infrastructure, business, business plans, strategies, investment plans, we work with, with our, with our customers in helping helping to decarbonize buildings through whether it's direct electrification, or hybrid heating systems without just the natural gas, depending on the on the need, we work with to decarbonize industrial loads, as well. And oftentimes, we're working with our utility customers to help them help their industrial customers decarbonize. So all of those things, and more and of course, planning out the whole transformation of the electricity system on the supply side, is a big part of it. That's a lot of what we do. It's hard to put in a single sentence. But the interesting thing, I guess, for us is, you know, ultimately, we're a consulting shop that is exclusively focused on the clean energy transition, we do nothing other than that. And, and I think that makes us pretty darn good at it.   Dan Seguin  13:02 That's perfect. Phillippe, your company emphasizes support in four focus areas, buildings, mobility, Industry and Energy. How were those identified? And can you maybe provide some specific projects or initiatives that have made a significant difference in the sector's?   Philippe Dunsky  13:25 Yeah, sure. And those sectors are, you know, 80 to 90%, of the energy equation, right. So they've grown over time, in a very deliberate manner, we started out working on the building side of the equation. So you know, what we call DSM or in Ontario, you call it CDM. Just to be different. But so we started out working on that. And then over time, we added mobility, especially electric mobility to our portfolio of expertise, and then built out from there, including on the generation and TND side, in terms of some examples. I mean, I'll be honest with you, we do well over 100 projects a year now. So there are a lot of different ones with a pretty large variety. But for example, I actually just came back from meeting with one of our clients, a large, large electric utility, where we've helped them to revamp their whole CDM approach. So that's, you know, from top to bottom, on the strategy side, on the regulatory side, and then on what the programs actually look like and how they operate and who they involve. In Ontario, we actually completed something I think is absolutely fascinating. I really enjoyed reading it. And that was a study of the potential of Drs. So distributed energy resources in Ontario to essentially keep the lights on, you know, we found 1000s of megawatts of exploitable resources there that you don't need to build because they're already there on the customer side of the meter. So stuff like that. We've worked with a lot of states in the US including California and New York designing, designing measure is to help their customers finance, the transition on their side, we've done a lot of work with, with utility executives helping them think through the strategy side of this, how am I going to actually the change management? How may I change my own utility to go from what it was in that steady state environment of the past 75 years to something that is a completely different beast in a very much more dynamic world. And it's focused on customer service and, and focused on transitioning the energy system as a whole. So, again, a pretty broad array of, of projects, but all of them. Absolutely. Absolutely exciting. And, and fascinating for me to be involved in and learn from.   Dan Seguin  15:45 Okay, now, wondering if you can speak to the importance of responsible and sustainable practices in the clean energy sector? And how has your company prioritized these principles in his work?   Philippe Dunsky  16:00 Yeah, sure. I mean, I mean, look, the world right now is looking to the energy sector to lead and to transform itself. And as we do that, you know, leaders have to have to walk the talk. So, you know, I'm, I'm very proud that most, if not all of my clients are doing that right now within their own operations. And my firm does that in our operations. I try to do that, in my own life, I've been driving nav for seven years. Now, it's a great way for me to, to, to lead by example, but also, quite frankly, to get a head and on the experience curve, and actually understand from personal experience, all right, what are the challenges of of EV ownership and what needs to happen to make it a more seamless process? So you know, that's on the personal side, my company, we're actually a B Corp. So we went through a process to be certified by an independent organization that looks at all of our practices, from soup to nuts. And in our score, our B Corp score has increased. Year over year, I think we started out somewhere about 80 Something points, and now we're at 119. So you know, it's just a process of continuous improvement, just like, just like all of our clients have to have to do.   Dan Seguin  17:12 Okay, cool. Now, we all know, there's always more every country can be doing to combat climate change. But it's complex. In your opinion, Philippe, how does Canada compare? Is it on the right track, and focusing its effort on the right initiatives?   Philippe Dunsky  17:34 Yeah, I think it's, I think Canada is, is definitely moving in the right direction. I think there have been a lot of very important policies brought forward over the past several years that I think, bring us forward. Are they all done exactly the way I would like them to be done? No, if I had a magic wand, would I do it a little bit differently? Probably, but directionally there. Actually, I think we're heading there. You know, that being said, it's a long and winding road. Right. And it will be for the next decade. So there will be setbacks, and there will be things that we're doing that are suboptimal. And that's a little bit part of life. So my job and the role I've kind of given myself and my firm is to help make that path as straight and narrow as it reasonably can be. But you know, recognizing that this is a big learning process and, and mistakes you're gonna make for sure.   Dan Seguin  18:31 Now, Philippe, what are some of the biggest challenges or even threats to achieving a clean energy future in the timeline set out by scientists and the government? How is your company positioned to address them?   Philippe Dunsky  18:46 The biggest challenges and threats and I'll decouple those questions, okay. Because I think that, from my perspective, there are enormous challenges. There's first and foremost, a challenge of time, right? Because what we're talking about if we're talking about, you know, getting to net zero or something like it by 2050. I mean, that's a single generation. So we're talking about literally transforming the backbone of modern economies in a single generation. That is, number one, because frankly, that's never been done before. We've done it within sectors, right, we've done we went from, from horse drawn carriages, to to you know, horseless horseless carriages. And you know, we've, we dumped manufacturer, gas and went, went to natural gas, and we've done individual changes like that before. We've never done all at the same time dealing with that and getting it done. The single generation is a race. And so I do think that time is probably the number one challenge number two challenge. And, you know, if you really take a take a step back here and think about what we're talking about it, it's largely from an economic standpoint, we're largely moving from optics to capex, and there's we're largely it moving from a context where whether it's utilities, or business owners or homeowners, today, we pay our bills, you know, we're buying fossil fuels, right, we're buying and burning the energy that we consume. And so that's an OP X thing. Now, what we're talking about is increasingly stuff, that's just all capital, if you think of, you know, going from a gas plant to, let's say, a wind farm, a wind farm is, you know, it's once and done all of the entire cost for next 20 years, or 95% of it goes in the ground on day one, that's moving objects to capex, it's a really big change. If you're thinking of it from a homeowner perspective, we're talking about, let's say, take my example, you know, I bought an Eevee, my Eevee cost a lot more than that my previous gas car did. On the other hand, I'm paying a hell of a lot less to keep it up to optics to capex. So there's a real challenge around getting enough capital for all this to happen, whether it's for large utilities or down to an individual homeowner or car owner, I think that's a real big challenge that we have a couple more, maybe I'll, maybe I'll stop there. And then the things that my firm is doing to address those, I mean, look, like I said before, on the timeline side, everything we're trying to do is just minimize errors, we're not gonna eliminate them, but minimize errors. So that that line between here and there can be as straight as possible, and as least painful as possible on the capital side, that's a very specific thing. But we actually do a lot of work developing innovative financing mechanisms that utilities and governments can offer to homeowners and business owners, to allow them to have access to the capital that they need, as they tried to save money on the operation side. So those are, those are a couple of them, anyhow.   Dan Seguin  21:57 Okay, Philippe, what do you want Canadians to know about the country's transition to clean energy that they might not already know or be aware of?   Philippe Dunsky  22:10 You know, I think, I think everyone is aware that this energy transition is really big, and it's gonna be really hard. Maybe the one thing I'll add on to it is, there's a lot of benefit on the other side of this. So a lot of benefit, you know, what we're talking about ultimately, is, is transformative in nature, it's the sort of thing that's happened. I'm thinking outside of the energy sector, but just holistically, these kinds of changes have happened a few times in the past 100 years or so. And they tend to always be ultimately about moral leadership to start. And so I think we need to think of this, first and foremost from the perspective of moral leadership, which is something that is one of the reasons why Canada has such a great, strong brand around the world, because we punch above our weight on the great moral issues of the times. And that was true when we went to help out Europe during World War Two, and that was that true. And we went Mulrooney led the boycott of South Africa under apartheid. I mean, we've stood up when we've needed to, that has positioned this country internationally in a way that I don't I'm not sure that we fully measure. This is one of those times. And so being at the forefront of this, I think is extraordinarily important for our country as a whole. That being said, there's also some really economic benefits at the end of this and flip it on its head to there's some real economic costs and risks if we don't do this, and if we don't get it right, well, one thing, one thing I'll point to, I remember about 10 years ago, being in conversations with some provincial governments about the possibility of governments eventually taxing imports of our products, if they're too carbon intensive, and the idea sounded a bit crazy back then we're recording this today on October 30 29 days ago, on October 1, Europe's carbon border adjustment mechanism came into effect for the first time. And that is effectively going to tax import of products from everywhere around the world based on their carbon content. So if we get ahead of this fast, if we succeed in this, if we lower our carbon content of what we produce, we've got a hell of a nice economic advantage at the end of it.   Dan Seguin  24:33 Now, what advice would you give to an aspiring entrepreneur or those looking to make a positive impact in the clean energy and climate sectors?   Philippe Dunsky  24:48 You know, my advice is it's gonna sound a little wishy washy, but it's just figuring out what you're great at. You know, everyone's great at something different so I have a hard time. I'm providing really concrete advice to people I don't know personally, but everyone's got their magic. Everyone's got their special exceptionalism. I think it's important to know who you are, know what you really like to do know where you excel, and then whatever that is, to the extent that you can bring that to service of a greater cause, whether it's climate, whether it's portability, whatever it is, I think that's just a beautiful thing. So I encourage everyone to ultimately lead a purpose driven life and, and lean on their own strengths wherever they may be.   Dan Seguin  25:35 Okay, that's fair. Lastly, Philippe, we always end our interviews with some rapid fire questions. Are you ready? Maybe. Okay, here we go. What are you reading right now?   Philippe Dunsky  25:51 Right now I'm actually sounding nerdy but I'm actually reading the CIA's 2030. Outlook, the latest 2030 outlook by the International Energy Agency. Absolutely fascinating read. If you're a nerd, like I am about energy.   Dan Seguin  26:04 Now, what would you name your boat? If you had one? Or maybe you do have one?   Philippe Dunsky  26:10 My boat? My boat is a canoe. And what would I name my canoe? I'm not sure. Maybe I named it the Power Canoe. One of the reasons I love canoes, by the way, is they're probably the most efficient way of getting from point A to point B on water. So I'm a big fan of energy efficiency

Summer rewind: What role do communicators play in motivating change? Specifically, how can they move their audiences to take action against climate change? In thinkenergy episode 122, we delve into the world of climate communication with Amber Bennett, Deputy Director of Re.Climate. Explore the driving forces, opportunities, and challenges of inspiring climate action—from bridging research to practise to empowering change. Listen in for an insightful conversation on shaping a sustainable future. Related links Amber Bennet on LinkedIn: https://www.linkedin.com/in/abennettyyc/  Re.Climate: https://reclimate.ca/  Intergovernmental Panel on Climate Change: https://www.ipcc.ch/  Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-8b612114/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the Tweets at https://twitter.com/thinkenergypod Transcript Trevor Freemon Everyone, well, it's officially summer. And it's been about four months since I took over the mic as the host of the think energy podcast, which is kind of hard to believe. It's been really fun having great conversations with great people in the energy sector. I now mostly know my way around the recording equipments and the software, and really feel like we're kind of just getting started and looking forward to where we go from here. That said, the think energy team is taking a break to recharge over the next few months, but also to plan our content for the fall. So stay tuned for some great episodes in the fall. Not to worry though, we still have our summer rewind to keep you engaged. This is where we pick out some of the great past episodes that we've done and repost them. So whether you're lucky enough to be sitting on a dock or going on a road trip, or if you're just keeping up with your commute through the summer, it's a great time to revisit our past content. You will hear past episodes from my predecessor and the host chair Dan second, as well as a couple of mine from the past few months. And you're welcome to check out your own favorite past episodes as well, wherever you get your podcasts. We hope you have an amazing summer and we'll be back with new content in September. And until then, happy listening.   Dan Seguin  00:06 This is ThinkEnergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Did you scroll through the news this morning? How many of those articles that you skim covered a topic related to climate change? I guess it was probably a few. It seems. Every couple of weeks there's a new story dominating the headlines about forest fires, hurricanes, floods, heatwaves, and more, both here in Canada and abroad. We are seeing firsthand the effects of climate change and As consumers, we are receiving information about it. Everywhere we look. Have you ever thought about how you are being communicated to? How is climate change presented? What wording was used? And why? And are their calls to action? How does it make you feel? think not only about news articles you read, but also about documentaries, podcasts, Hollywood movies, right down to your everyday life. Think about the newsletter you receive from your municipality. The assembly instruction on the last piece of furniture you purchase, or this section on your favorite clothing brand, website about their sustainable practice, communications surrounding climate change are pretty much everywhere and the need to be. In June of 2021, the Canadian government introduced the Canadian net zero emission Accountability Act, which puts into legislation Canada's commitment to achieve net zero emissions by 2050. Different companies across the country are making their commitment, much like we did in 2022, when we committed to leading the way to a Smart Energy Future by becoming net zero by 2030. The push on to stop the damaging pollution emitted into the environment on a daily basis, namely caused by burning fossil fuels. Scientists are urging that this is crunch time. So if you haven't already, now is the time to hone in on how and what you are communicating to your customers. So here is today's big question. What role do communicators play in motivating change within their audiences to take action against climate change? Our guest today is Amber Bennett, Deputy Director of Re Climate, Canada's first climate communications and Engagement Center. This new organization launched in 2022 brings together Canada's leading climate communication academics and practitioners, and aims to help communicators create strategies that inspire the public to support climate action. Amber is one of Canada's top climate communication strategists and capacity builder who works with groups across the country bridging gaps between research and practice. She led the groundbreaking Alberta narrative project and supported much of the foundational work to pilot and build reclaim it. Amber, thank you for joining us today. Amber Bennett  03:54 Thank you for having me. Dan Seguin  03:56 Amber, maybe you can start by telling us a bit about yourself and Re Climate How did you get into climate communications? How did Re Climate come to be and what does it aim to achieve? Amber Bennett  04:09 Okay, I'll try to hold all of those questions at once. Well, I am based in Calgary, Alberta, which may seem like an unlikely place for some for the executive director of a Canadian organization or Canadian center focused on climate communications and engagement at Carleton University. But that's where I live with my family. And what to say? Yeah, I mean, I think I've been circling around climate communications for a very, very long time. You know, the the mind has a funny way of making sense of things in retrospect, but I started with a Bachelor of Science and then I moved on to a public relations degree and then I worked with the mayor of Calgary on the one of the I forget which numbered cop, but it was a Copenhagen. And I think that was really the first time I began to think about what, what is climate change and had a certain kind of exposure to the, to the, you know what the challenge was and what not. And when I saw I kind of went on, and I did a master's degree. And it was when I had needed to choose a topic for my master's degree when there was the catastrophic flooding here in Calgary. And there is this, like, amazing paradox where the, you know, Calgary Stampede, which is the epitome, I would say, of the, you know, kind of old boys club. And when that happened, when the floods happened, their motto was come hell or high water come hell or high water, they were going to, you know, produce the show. And at the same time, one of the readings I was doing as a part of my master's program was also titled come hell or high water. And it was really about the science of climate change, and why it is making it so difficult. Why is it so difficult for humans to kind of wrap our heads around it. So fast forward, I completed a master's, and then did a series of really interesting projects. I did some work with a group out of the UK called Climate outreach, which is focused on climate communications and engagement as well. And then started working with a group of people here in Canada to set up a similar center or similar organization that would focus on supporting climate communicators, helping to kind of bring together the research that was happening, as well as the practice. And so that's really why Re Climate it is set up to do, we're really dedicated towards advancing the practice of climate communications and engagement through research, training, offering resources, pulling resources together, strategy, and developing strategy with other types of practitioners, as well as convening networks of both scholars, as well as those people who are kind of out there in the real world doing campaigning and advocacy work and trying to, you know, communicate with citizens and whatnot. So, that's kind of where we're at. Dan Seguin  07:34 Now, Amber, it sounds like Re Climate, is a very diversified organization that brings together experts in social science, Public Affairs, and science. What kind of professionals work together in this environment? And what does it each bring to the table? Amber Bennett  07:55 Love this question. So Re Climate brings together I think I've said it research and practice. And so you have those practitioners who may be doing public engagement campaigns, they may be working for utilities, they may be working in local governments or other kinds of government, they might also be working in advocacy organizations. And so they often don't have the time, or I would argue the luxury of going into, you know, latest academic journals, or even, you know, kind of other thought leaders who are publishing in the field. Why? Because they're busy, they're doing the work. And so, you know, that kind of takes a lot of time to kind of go in and look at the research, track it down, make sense of it? They're also, I would argue, very few who have the time to do an evaluation, like after they've done something, what did we learn from it? You know, What, did we make a difference? You know, what kind of impact are we having, and similarly, just getting together with other folks, right, and talking about it and sharing what they're learning. So that's kind of on the practitioner's side. And so, you know, when we say we bring or convene networks of people together, we're really trying to do that, you know, we're trying to provide resources, synthesize, you know, research, both, perhaps, you know, it's public polling, or maybe it's social science, you know, what's happening in in, that's relevant, but also bringing people together to share with each other and learn with each other. So that's kind of that practitioner side. And, you know, there's also, I would say, sometimes a culture where people feel like they're competing with each other, you know, certainly within the charitable sector. So kind of, I think, for those folks who are coming in, who are kind of in the field, having that support and someone who's doing In the work on their behalf to kind of make sense of synthesize, pull it in together like yours, your five tips here, the things you need to do. That's extremely helpful. And then on the flip side, I think for researchers, you know, they're, they're kind of passionate, there's a reason why they're there thinking or trying to understand, you know, how to better engage people, or what's the right framing, or what are the values or whatever it is, because they're passionate about it. So by being able to kind of bridge from the practitioner world into a more academic or into a research field, we're able to just give people real world challenges. It's like, here's why practitioners are actually struggling with, you're an expert in this, please talk to us about it, or please, you know, this is the kind of information that they need. So, you know, kind of the practitioners, I would say, Bring the complexity of the real world, right, that we're dealing with real people, resource constraints, you know, various kinds of issues and whatnot, whereas researchers bring the kind of precision of being able to look at something with a whole body of understanding behind them to be able to kind of see, well, here's what may be operating within this situation, here's what we know about it. And here are some other kinds of interventions or approaches that we might be able to take. I don't know if that exactly answers your question. Maybe the scientists part, I would say they bring the public trust. Right. So whenever we're polling, you know, consistently, scientists come up on top as having high levels of public trust on climate and energy transition. And so I think that they bring that kind of authenticity. And, you know, they're not there, they're often unpolitical, right? They're not seem to be benefiting, you know, personally from talking about it. So they're really effective messengers. Dan Seguin  11:57 Wondering if you can share some insight into what the average Canadian's knowledge on climate change is? How much do they know about the main causes and the path forward? Amber Bennett  12:14 Well, I would say that Canadians probably know a lot about climate change. But what we measure, it's a little bit different. So when, and I would encourage folks to take a look at some of the reports that we have published on ReClimate.ca The one that I'm, you know, I kind of go back to was published this year, or maybe it was last year. But within these reports, we basically look across 65, or more, either private or publicly available surveys, or public polls or whatnot, and we kind of do it a roll up of okay, so it's not just one survey that has said, this is multiple surveys that are showing kind of trends and themes in in where the Canadian beliefs or attitudes or or mindsets are. So when you do that, and when we looked across, you know, 65, or so what you can see is, is that, even though you have the majority of Canadians that would say yes, climate change is real, and it is happening, almost half of them attribute both natural and manmade causes, you know, attribute the cause of climate change due to natural causes as well as as manmade. And so why is that important, is because when we get into the conversations around solutions, then without the kind of foundational understanding that burning fossil fuels creates pollution, which creates a heat trapping blanket, which is heating our planet, and causing all of these extreme weather events and natural disasters that we're seeing. Without that kind of clear understanding that burning fossil fuels is the cause of climate change. And when you get into the solutions, and what people actually have to do about it, the conversations a bit more, there's a lot of confusion, or there's a lot of room for confusion, which is kind of what we're seeing and I can talk a little bit more about that. So you know, I spend a lot of time in focus groups, and this kind of conversation comes up. So when we talk about solutions in the path forward, you talk about climate change, and you start to have discussions around what you are doing, you know, recycling will often come up, plastics will often come up. There's a whole kind of suite of things that people are doing, but very few people are able to name a particular policy or real intervention that you know, that will address some of the root causes. And we people on this podcast may not be like, Hey, why really. But you know, there are a lot of different people and for many climate change, even though they may be living within the impacts are the, you know, experiencing in their daily lives, they have many other kinds of concerns and priorities that are happening at the same time. So what I would say is that Canadians believe that climate change is happening, there is at least half that are uncertain, or would attribute it to both natural causes, and manmade causes. This kind of understanding of burning fossil fuels, the trapping blanket, you know, that's not well understood by many. And so they're kind of subsequently stopping burning fossil fuels, as a path forward isn't clear, as it could be, or, or should be at this point in time. And maybe the other thing I if you, if you'll let me, the other thing I would say is, is that, you know, Canadians consistently report, when you ask them very high levels of concern about climate change, right? Most people can see forest fires, you know, that's how we are making sense of what climate changes. It is through these kinds of experiences, either directly, or our experiences of seeing, you know, extreme weather and natural disasters. So people are expressing very high levels of concern. But if you ask, unprompted, what are you know, what are the issues that you're most concerned about? It often will address climate change as mentioned Much, much farther down on the list. Right. So, affordability and access to health care, cost of living, housing, there are many other issues that people are faced with and dealing with in their day to day lives. Dan Seguin  17:18 Okay, see the term movable middle mentioned in reports and on the reclaimed site, what is the movable middle? And why is it so important? Amber Bennett  17:34 Great question. And I feel compelled to say that I think that term movable metal is used differently by different people. I think within the context of, you know, the work that we do, it kind of comes out of, you know, some of the themes that I was talking about in the last in in the last question or last answer. It's this idea that, you know, people are kind of undecided. Or they're conflicted about an issue. So they could move either one way or the other, but they're not at the moment. oppositional? Right. So if you think about, you know, a broader population, there is a segment, you know, of Canadians, whose identities are really built around the idea that they don't believe in climate change. They're not going to support, you know, climate action and whatnot. There's also on the other side, a whole group of Canadians whose identity is built around me. I'm a climate activist, and I'm a climate advocate. And you know, and I'm an environmentalist, and so they're on the other side, but most of us just kind of live in the middle. Some are more well informed than others. But for the most part, people are concerned, right in the middle. They have they, you know, when they ask, yes, we want the government to act, we are highly supportive of it. But when it comes down to it, it's this tension around the fact that because they may not be well informed, or not thinking about this, they have many competing priorities. You're kind of undecided, or sometimes they're just conflicted about an issue. Right? Because on the one hand, as an example, yeah, I think we absolutely need renewable energy. We need lots of, you know, solar panels, I just don't want them in my house, or we need lots of, you know, solar, renewable solar farms. I just don't want them all over the landscape that I cherish from my childhood. So there are many things that you know are underneath that are operating underneath for people that kind of create some conflict for them. So people, when we talk About the movable metal, really, I think what's important is to acknowledge that most people are concerned. They want when they support action, but they're undecided, potentially about one particular aspect or issue of it. Or there's some other kind of thing that's happening for them that's creating a conflict. Or they're kind of uninformed. So, you know, I think that you know, why an example? Or rather, I'll back up that uninformed piece is particularly important right now, as we see more and more kinds of organized misinformation and disinformation. Right. So as an example, when I'm in focus groups, I can predict with very, you know, a lot of certainty, what are some of the kinds of key narratives that are coming to the surface where people are kind of undecided? One of them might be, well, EV batteries are actually worse, you know, for the environment than, you know, driving a car, or there's no way that we're going to be able to electrify everything the grids can't support. Or it may be that solar panels actually create more emissions when you produce them than they save in their lifetime. So these kinds of things that are very dominant are kind of recurring pieces of information. And when people who are not thinking about this a lot or deeply, as much as maybe you were, I are people who are listening to this. So when people encounter these, this kind of information or confusion about what are the actual solutions? They really don't know what to think. Right? So like a third of us sit within that category, right? If I actually don't know how to make sense of the information that I'm hearing, right, and I don't trust so much of it. Because I know that, you know, I know about misinformation, I know that I shouldn't be, you know, you know, trusting everything that I hear, etc. So that's kind of the deal with the movable middle, right? So they believe climate change is real and not climate deniers. They just may be conflicted or undecided, or just not, you know, as informed because they're not thinking about it on a daily basis. Dan Seguin  22:32 Now Amber, why is it important for the average communicator, like those in the energy sector, for example, to better understand the strategy behind climate change communications? Amber Bennett  22:45 Yeah, um, I think because climate change is a super wicked problem, and is really complicated. And maybe me rambling on for the past 20 minutes might give folks a sense of the things that, you know, we were trying to think about and grapple with all at the same time. And so I would say that, in other cases, although arguably, I would argue that information, probably doesn't work it in on any issue. But what we do know, is just giving people information, they're not, you know, people can't reason their way into kind of behavior change. So, you know, we live within systems. You know, we live within communities where, you know, we're surrounded by friends and family, we see ourselves as kind of certain types of people. There are all of these kinds of social needs and emotional needs that humans bring to the table, that climate change communications, and I would argue, probably any good communications needs to attend to. So this sense of belonging, right, so I belong to a community. Other people like me think and act this way, or I expect other people like me to think and act this way. Being able to understand even what the problem is can kind of create shared understanding so that people who are making decisions aren't making decisions that don't consider you that kind of shared understanding peace. People need a sense of efficacy, control in their lives, they need some agency, they just don't need someone making all these decisions on their behalf without any involvement. You know, people want to be good people. And to be able to ask questions and to challenge things that are going to impact their lives without being dismissed as a climate denier or shamed or whatnot. And people trust others for different reasons, right. So scientists are highly tuned lasts. politicians aren't big corporations aren't, right. But the ones who are often leading this conversation in public are big corporations and politicians. So all of those are the things that we need to attend to when we think about, you know, climate communications, and because it's such a complicated problem, and extends to so many aspects of our life. And to be fair, there's a lot of organized opposition and strategies to create polarization to create misinformation. There's a lot happening all at the same time. Dan Seguin  25:43 Okay, let me ask you this, what effect does it have to all be on the same page? Amber Bennett  25:51 I often give the analogy of an orchestra, right, where we all have the same song sheet, but we're all playing different instruments. And part of that is, you know, there is a role for the government in setting regulation. And there's a role for activists and advocates to be, you know, opening up new possibilities, holding governments and corporations to account. But actually, we also need businesses to be building out the products and the services and the and the things that we'll be using in our lives. And you need all of these different actors operating all at the same time. And, you know, to live, I guess, within an ecosystem, so I'm very skeptical of how one message is the efficacy of one message, I think that really what is helpful is if people are exposed to and have the ability to make meaning out of climate change, and out of energy transition through many different parts of their lives, and they actually have many different avenues to talk about it and to create, you know, a shared understanding of what they want for their future, or where we're going. Dan Seguin  27:23 Let's move to electrification, and renewable energy. Cool? These are important pieces of the world's response to climate change. For those in the energy sector who have a direct relationship with electricity consumers, is there a certain messaging that we should be sharing with our audiences? Amber Bennett  27:47 Such a great question. I might change, I might have a different thought while I'm making a cup of tea, you know, in a couple of hours from now. But I think that there is a very, goes back to the question that we talked about with literacy. And also goes back to some of the things I mentioned around people needing to have a sense of control in their lives. Right. So what we know from the research is that people's motivation to do something as a whole has a lot less to do with their perception of risk than it does there because their perception of their ability to act, and that that action will make a difference. What people really, I would say, based on all the things that I look at and read and whatnot, want is a place to act that makes sense. And that is relevant to their lives. So I think for folks who work in electrification, work in renewable energy, a part of what we need right now is both to fill in all of the pixels around, like, where are we going? What is this going to look like in my daily life? What are the things that make sense for me to do right now? And how are the things that I'm doing making a difference within, you know, the broader community that I know and love and want to make sure it's safe and prosperous? And all of those things? So I think what we're, what we need, in part, are those people who are responsible for infrastructure, for services, for that kind of daily life to start filling in the pixels of what is this going to mean? Because people get a little stuck on, like, blind faith. We're just going to hand it over and other people make decisions. People want to have a conversation. They want to have a space where they can kind of create a shared understanding, right, like a public imagination of like, where are we going? And what's it