Top Trends that will Shape the Future of B2B Marketing
It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more.