Thad Barnes and James Hipkin Interview

Marketing in the Age of AI

17-10-2024 • 31 mins

🎥 Mastering Marketing with AI: Leveraging Ideal Client Profiles with Emanuel Rose, Thad Barnes, and James Hipkin 🚀


Episode Overview:

In this exciting episode of "Marketing in the Age of AI," Emanuel Rose hosts Thad Barnes and James Hipkin for an in-depth discussion on the power of AI-driven tools and strategies in creating Ideal Client Profiles (ICPs). Discover how small businesses can utilize AI to authentically connect with their target customers and build lasting relationships in today's digital world.


What You'll Learn:

  • The importance of AI in personalizing marketing efforts.

  • How to craft precise Ideal Client Profiles (ICPs).

  • Strategies to make small businesses stand out using AI.

  • The significance of customer avatars and buyer's journey maps.

Featured Guest:

Thad Barnes: Founder of EpicDM, with a deep background in IT and psychology. Thad combines technical know-how with marketing to provide unique solutions for small businesses.

James Hipkin: Expert marketer with experience across global brands like Toyota. James provides insight into creating strategic marketing using AI and ICPs.

Episode Highlights:

  • Discussing AI's role in creating non-icky marketing funnels.

  • Insight into building effective customer avatars and journey maps.

  • The unique challenges and solutions for small businesses adapting AI.

  • Success stories from real-world applications.

Connect and Explore More:

Connect with Emanuel Rose:

Connect with Thad Barnes:

Connect with James Hipkin:

Further Reading or Resources:

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