Regarding B2B social selling, the Challenger Sale framework can effectively create meaningful and engaging conversations with potential customers. By sharing insights, challenging assumptions, and proposing new ideas, sales professionals can differentiate themselves and their products from the competition. The framework can help establish customer trust and credibility, which is essential in today's market. #challengersale #B2Bsocialselling #salesstrategy #socialselling #salesperformance #leadgeneration