Operation Agency Freedom Podcast

Chris Martinez

In Operation Agency Freedom where we are bringing you top secret advice from the world’s most badass digital agency owners. These amazing men and women are sharing their stories of they have built 6, 7, and 8 figure digital agencies and how you can too. read less
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Cracking the Branding Code: Lessons Learned from Cliff Pollard's Agency Journey
4d ago
Cracking the Branding Code: Lessons Learned from Cliff Pollard's Agency Journey
Welcome back to Operation Agency Freedom! Today I have the pleasure of interviewing Cliff Pollard, a branding expert with an intriguing journey. Without a conventional agency background, Cliff has cracked the branding code and shifted the paradigm in his business, Unlimited Fix. Cliff shares his expertise on the importance of brand polish and how it reflects on the service provided by a company. We discuss the need for a discovery and strategy phase in branding, as well as the significance of having a proven process and measurable results. But that's not all! Cliff also shares his journey from being an interactive designer to starting his own business, Unlimited Fix. We get a behind-the-scenes look at his experience working at different agencies and how those experiences shaped him as an entrepreneur. Plus, we explore the unique dynamic of Cliff working with his spouse, who is the head of accounts in their agency. They share their insights on building a successful working relationship as a couple and balancing work and personal life. So, whether you're an agency owner, a marketing professional, or simply curious about the agency world, you won't want to miss this engaging and insightful conversation. Grab your headphones and let's dive into this exciting interview on Operation Agency Freedom!   Discussion Points 00:00 Intro 03:19 Animation grind led to web design career. 11:25 Started with print, went digital, grew popular. 15:11 Companies change direction without communication, causing frustration. 18:29 The bigger picture. 21:24 Branding is crucial, don't overlook it 23:06 Aim to be transparent and adaptable. 28:36 Working with spouse 33:22 Connection, fights, bond, building life together. 37:17 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Cracking the Branding Code: Lessons Learned from Cliff Pollard's Agency Journey
4d ago
Cracking the Branding Code: Lessons Learned from Cliff Pollard's Agency Journey
Welcome back to Operation Agency Freedom! Today I have the pleasure of interviewing Cliff Pollard, a branding expert with an intriguing journey. Without a conventional agency background, Cliff has cracked the branding code and shifted the paradigm in his business, Unlimited Fix. Cliff shares his expertise on the importance of brand polish and how it reflects on the service provided by a company. We discuss the need for a discovery and strategy phase in branding, as well as the significance of having a proven process and measurable results. But that's not all! Cliff also shares his journey from being an interactive designer to starting his own business, Unlimited Fix. We get a behind-the-scenes look at his experience working at different agencies and how those experiences shaped him as an entrepreneur. Plus, we explore the unique dynamic of Cliff working with his spouse, who is the head of accounts in their agency. They share their insights on building a successful working relationship as a couple and balancing work and personal life. So, whether you're an agency owner, a marketing professional, or simply curious about the agency world, you won't want to miss this engaging and insightful conversation. Grab your headphones and let's dive into this exciting interview on Operation Agency Freedom!   Discussion Points 00:00 Intro 03:19 Animation grind led to web design career. 11:25 Started with print, went digital, grew popular. 15:11 Companies change direction without communication, causing frustration. 18:29 The bigger picture. 21:24 Branding is crucial, don't overlook it 23:06 Aim to be transparent and adaptable. 28:36 Working with spouse 33:22 Connection, fights, bond, building life together. 37:17 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Work Life Balance
22-11-2023
Work Life Balance
Welcome back to Operation Agency Freedom! In today's episode, I dive deep into the highly debated topic of work-life balance. I explore the various perspectives and opinions swirling around social media and offer a unique take on finding your own definition of balance. Whether you believe in the "hustle and grind" mentality or the need to prioritize relaxation and family time, this episode will challenge your thinking and provide insights on creating a fulfilling work-life balance as an entrepreneur. Join me as I debunk the notion of a one-size-fits-all blueprint and discover how to navigate the ever-changing landscape of balancing work and personal life. Get ready for an episode that will empower you to embrace your own version of work-life balance and find contentment in your journey. Let's dive in!   Discussion Points 00:00 Intro 05:38 Balancing work and family: a harsh critique. 09:54 Work-life balance is individual and ever-changing. 12:57 Observe, adapt, and respect others' choices. 14:25 Embrace individual work-life balance, be flexible. 15:44 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Attracting Talent with Shared Values: Building a Team that Aligns with Your Agency's Mission with Mike Brevik
15-11-2023
Attracting Talent with Shared Values: Building a Team that Aligns with Your Agency's Mission with Mike Brevik
Mike Brevick has fascinating insights on scaling an agency with a focus on retaining its unique values. In this episode, I spoke with Mike about him transitioning from a one-man show to delegating and leading a team. We also discuss the significance of work-life balance, setting boundaries, and the importance of trust within a team. Don't miss out as Mike sheds light on sticking to a plan amid pressures, hiring specialists instead of seeking unicorns, and empowering team members to excel in their roles. Mike brings a plethora of experience packed with challenges, success, and future plans in his agency, Cyberdogz. Get on board as we unravel these and more in today's episode! Discussion Points 00:00 Intro 05:43 Motivated by others, committed to taking action. 08:36 Stop overthinking, focus on one talent. 12:05 Decreased involvement, more trust; celebrating employee growth. 14:50 Transitioning from teams to solo work is challenging. 16:25 Maintaining a light-hearted and fun culture. 20:39 Don't let others' opinions affect your vision. 25:50 Balancing work and family is challenging. 30:32 Flexible work hours allow constant support. 33:48 Collaboration, connection, comfort, fun, balance, teamwork. 40:46 Jump, plan, risk, go, succeed, overcome fear 43:46 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
When To Talk About Politics in Your Agency
04-08-2022
When To Talk About Politics in Your Agency
Discussing politics and divisive topics in the workplace are tricky since it can damage interpersonal relationships, create anger, divide people, and hurt the overall culture of your company.  Externally, if you take a stand against something as a company you can risk losing customers who don’t agree with your viewpoints.   I’m usually one to keep politics/religion/personal viewpoints out of business altogether, but every once in a while you have to take a stand for your team and for the cultural fabric of your company.   In today's episode, I’m going to talk about when you need to take that stand and be willing to risk losing customers or team members because some things are just more important than business.   So if you've ever wondered how you should handle different political convictions in your agency, or if you should discuss them at all, then this episode is for you!   Discussion Points: 00:00 Intro 02:34 Why Chris Doesn't Post about Politics on Social Media 03:31 Talk about Politics When Social Issues are Involved 05:25 Talk about Politics When it Conflicts with Your Core Values or the Company's Core Values 09:26 Final Thoughts 10:26 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Are You Paying Too Little or Too Much
28-07-2022
Are You Paying Too Little or Too Much
Figuring out how much to pay your team members can be challenging. But it's crucial to keep them happy and engaged with their work. That's why I'm going to help you figure out whether you're paying your team members too much or too little in today's episode, so you can finally get it right. What I'm going to share with you will help you avoid driving away your employees by underpaying them and going bankrupt by overpaying them.  So if you want to learn the best tips I have for figuring out what to pay your team members to make sure everyone is happy and productive - all without breaking the bank, then this episode is for you!   Discussion Points: 00:00 Intro 05:01 Tip #1: Pay as Much as You Can 07:42 Tip #2: Make Sure to Have the Right People in Hiring Process 08:59 Tip #3: Be Clear About the Job Title 10:12 Tip #4: Tier The Pay 11:53 Tip #5: Add Performance Bonuses and Perks 12:54: Tip #6: Give Equity 13:43 Final Thoughts 15:51 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Why You Need Job Descriptions
21-07-2022
Why You Need Job Descriptions
Have you been wondering why you can’t get the most out of your team members?   Or are your employees asking when they’ll be ready for that big promotion?  Well the answer might be something a lot more straight forward than you originally thought…you need JOB DESCRIPTIONS!  As someone who has seen first-hand how job descriptions can massively impact an agency's business growth, let me tell you one thing. Job descriptions aren't just a bureaucratic hoop to jump through – they’re one of the essential tools you have to get the most out of your team. And in today's episode, I'm going to talk more about why job descriptions are absolutely important in measuring whether a team member is successful in their role or not. So if you're an agency owner who wants to hold your team members accountable and create a clear path for them to grow with your agency, then you need to listen to this episode! Discussion Points: 00:00 Intro 03:24 Facts Over Feelings 06:39 Reward Your A-Players 07:28 How to Know Who's Your A-Players 09:20 Evaluate Your Team Members 11:01 Final Thoughts 11:50 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Why You Need To Treat Your Hiring Funnel Like A Marketing Funnel
14-07-2022
Why You Need To Treat Your Hiring Funnel Like A Marketing Funnel
If a marketing funnel can help you drive your audience into paying customers, did you know that there's also a hiring funnel that can help you drive a potential candidate into one of the best team members for your agency? In today's episode, I'm going to share the hiring funnel we've created from scratch over the past five years to help you find the perfect candidate you're looking for. This is a tried and tested process that has helped dozens of agency owners like you bring on amazing people that help them take their businesses to new heights. So if you're struggling with hiring right now or your approach to hiring seems like blindly throwing darts at a dartboard, then this is an episode you should listen to!   Discussion Points: 00:00 Intro 03:17 Hiring Funnel 04:28 Marketing Funnel Layer #1: Job Post 05:26 Marketing Funnel Layer #2: Email Questionnaire 06:05 Marketing Funnel Layer #3: Time to Respond 06:40 Marketing Funnel Layer #4: Schedule a Quick Phone Interview 07:53 Marketing Funnel Layer #5: Technical Exam 08:56 Marketing Funnel Layer #6: Psychometric Exam 11:26 Marketing Funnel Layer #7: Group Interview 12:32 Final Thoughts 14:29 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Two Massive Mistakes Agencies are Making in Their Hiring Process
07-07-2022
Two Massive Mistakes Agencies are Making in Their Hiring Process
Making mistakes in your hiring process can be costly – not only in terms of time and resources but also in the quality of the team you end up with. So for today's episode, I'm going to talk about the two massive mistakes agencies are making in their hiring process and how you can avoid them. By avoiding these two mistakes, you'll be able to find the best talent for your agency and make sure they're a good fit for your team.  If you're interested in learning what these pitfalls are so you can bring amazing A-players to your team and scale your agency fast; then this episode is for you!   Discussion Points: 00:00 Intro 01:45 Best Practice #1: Make The Offer Fast 04:20 Best Practice #2: Scrutinize Your Applicants 05:51 Recap 06:34 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
How to Know If You Have The Right Person
30-06-2022
How to Know If You Have The Right Person
Wondering if you have the right people in your agency? You're not alone. It's a question that crosses the minds of business owners all the time.  That’s why in today's episode, I'm going to share with you how you can determine whether or not you have the right people in your company. After all, your agency is only as good as the team you put together. So how can you be sure you've got the best people for the job? If you're interested in learning the framework that will help you factually look at every team member and make sure that they are the person that you need to get to where you want to go next, then this episode is for you! Discussion Points:   00:00 Intro 04:11 Tip #1: Evaluate Your People Based on Facts 05:50 Tip #2: Make Sure Your Employees Fit Job Descriptions 11:41 Tip #3: Willingness to Sacrifice for the Sake of the Team 13:21 Tip #4: Makes Things Easier for the Whole Team 14:24 Tip #5: Hiring A New Team Member Must be Within The Budget 17:19 Tips Recap 18:53 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
The 4 Things You Need Every Time You Hit A Plateau in Your Agency
23-06-2022
The 4 Things You Need Every Time You Hit A Plateau in Your Agency
You’ve got big plans for your agency. You know you have the potential to have a big agency that gives you the life of your dreams - but you know there’s something you don’t know that is holding you back. You can feel it. We all hit plateaus in our businesses. It sucks, but it happens to the best of us. That's why in today's episode, I'm going to share with you the 4 things you must focus on every time you hit a plateau in your agency. So if you're interested in knowing how these four things can help you break through that plateau and take your business to new heights, then definitely listen to this podcast! Discussion Points: 00:00 Intro 02:47 Pillar #1: People 03:15 Pillar #2: Processes 03:40 Pillar #3: Training 04:40 Pillar #4: Profit 05:11 Sales 06:08 4 Pillars Recap 09:34 Final Thoughts 10:41 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Best Practices for Submitting a Design Request
16-06-2022
Best Practices for Submitting a Design Request
We all know that good design leads to good business. But do you know how to make a successful design submission that will make both you and your designer happy? In today's episode, we're going to talk about the best practices when submitting a design project to a designer straight from our design team. I highly suggest you take notes because these best practices can save you 30 to 40 hours of production time a year. Can you imagine what you could've done with those hours? So if you have designers and want them to get your designs done smoothly and efficiently, leaving everyone satisfied with the process and the results, then this is an episode you should listen to! Discussion Points: 00:00 Intro 03:12 Tip #1: Determine the Type of Project that You Need 04:19 Tip #2: Get Information at the Beginning 07:09 Tip #3: Provide References 08:24 Tip #4: Remember to Give a Project Name 12:45 Tip #5: First Drafts 14:23 Final Thoughts 15:32 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Best Client Gift Ideas 2022
09-06-2022
Best Client Gift Ideas 2022
Giving gifts on top of the excellent service you deliver makes clients happy, and we all know that satisfied clients mean better chances for positively boosting your business.   In today's episode, I'm going to talk about everything you need to know about giving gifts to your clients. Think of gift ideas, the best places you could find gifts when to send them, how to schedule them out, and everything in between. So if you want to learn the best gift-giving tips so you can make a massive impact on how your clients perceive your appreciation of them, then definitely listen to this podcast! Discussion Points: 00:00 Intro 01:47 When to Give Gifts 04:08 Websites to Visit for Gifts 04:24 Website #1: brownies.com 05:12 Website #2: amazon.com 06:27 Website #3: flowers.com 07:14 Website #4: orientaltradingcompany.com 09:24 Ice Cream Parties 09:50 Website #5: qualitylogoproducts.com 10:52 Final Thoughts 11:18 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
You Must Be Able to Answer This One Question About Your Team Members
02-06-2022
You Must Be Able to Answer This One Question About Your Team Members
Every agency owner wants to have an amazing team that will help drive the business forward, but the question is, do you also have the amazing ability to lead this team?   For today's episode, I'm going to talk about something that's very important, and that is, the number one question you must be able to answer if you want to manage your team effectively. In today's day and age, your ability to lead will make or break your agency, and it's your responsibility to become the best leader that you can be. So if you feel like your team isn't performing at the level you expect them to perform at or if you want to build a world-class team for your business, then you absolutely need to listen to this episode!   Discussion Points: 00:00 Intro 03:29 Always Based on Facts Not Feelings 04:42 How Do You Measure If Your Team is Successful in Their Roles? 05:37 Look at The Completion Time 06:11 Pay Attention to The Number of Deliverables 06:55 Lead Your Team to Greatness 09:28 Final Thoughts 11:13 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/   Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
The Top Red Flags When Interviewing Candidates
26-05-2022
The Top Red Flags When Interviewing Candidates
All entrepreneurs and agency owners I know never want to make a bad hire and regret it later on. I'm sure I made every hiring mistake imaginable back in the day. But now that I've learned my lesson, I want you to avoid making the same costly mistakes I did.   In this episode, I'm going to share with you the top red flags you need to look out for when evaluating candidates.The things you're going to learn here could mean the difference between finding your dream employee or ending up with someone who is not a good fit for your company.   So if you're hiring or planning to hire new people and you want to learn the red flags to look out for in the interview process, then definitely listen to this podcast! Discussion Points:   00:00 Intro 02:51 First Managerial Experience 04:55 Never Hire Out of Desperation 05:24 Never Hire Someone Who Isn't Fit for the Job 07:05 Don't Rush the Process 07:48 Conduct a Phone Interview 09:16 Red Flag #1: Blaming 10:30 Red Flag #2: No Technical Knowledge and Experience 11:34 Red Flag #3: Not Providing Previous Work Experience 13:10 Red Flag #4: Being Defensive 14:29 Red Flag #5: Doesn't Want to Work with Other People 15:03 Red Flag #6: Unwillingness to Sacrifice for the Team 18:12 Recap and Final Thoughts 18:55 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
The Proven Framework for Training New Team Members
19-05-2022
The Proven Framework for Training New Team Members
One of the struggles of agency owners is training new team members after they've been hired. But did you know that there's a process you can implement to get your new hire to speed quickly so they can start contributing to your agency right away? In today's episode, I'm going to share with you a very simple framework to train your new team members that have been proven to work time and again. So if you're hiring people right now or if you have team members that you feel like you haven't yet gotten the most out of, then this is definitely an episode that you're going to want to listen to!   Discussion Points: 00:00 - Introduction 04:58 - The Indoctrinization Period 08:24 - The Leveling-up Period 10:45 - Benefits of Slowing Down 11:32 - Introducing to Respective Team Leaders 13:18 - List out Criterias for Hierarchies 15:19 - What Should Take Place in 90 days 16:11 - Find the Best People Possible 17:46 - Recap 19:11 - Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
5 Things That Make 7-Figure Agencies Profitable and Successful
12-05-2022
5 Things That Make 7-Figure Agencies Profitable and Successful
Struggling to grow your agency into a 7-figure or even a multiple 7-figure business? Last month, I attended an in-person mastermind out in Miami and I got to sit and talk with a lot of agency folks who run 7-figure and even multiple 7-figure agencies. And guess what? In today's episode, I'm going to share with you the top 5 takeaways or the top 5 things that are common with these agencies that made their business profitable and successful. So if you're struggling to get to a 7-figure mark or you want to figure out what tweaks you need to make in your agency so that you can get to 7-figures, multiple 7-figures and 8-figures, then you definitely want to listen to this episode! Discussion Points: 00:00 Intro 04:23 Top 5 Common Traits of 7-figure Agencies 05:05 Trait  #1: Niching 07:22 Trait  #2: Productization 09:14 Trait  #3: Ad Budget 12:07 Trait  #4: Investing in Better People 13:25 Trait  #5: The Scaling 15:05 Trait  #6: Bridge, Connect, and Deliver 17:00 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Discover the 8 Business Habits Every Entrepreneur Needs to Have with Daryl Urbanski
05-05-2022
Discover the 8 Business Habits Every Entrepreneur Needs to Have with Daryl Urbanski
Do you want to learn what science considers the success factors of businesses? In the episode, Darryl Urbanski shares the outstanding research they've done about habit building and performance optimization that could help individuals skyrocket their business success. We also talk about what motivated him to do the study, the team of researchers behind it, the tools they've used, and the excellent results they got from it. If you're interested to learn the 8 habits you need to focus on so you and your agency can thrive successfully, then you're going to want to listen to this episode!   Discussion Points: 00:00 Intro04:22 Discovering What Daryl's Life Purpose Is06:10 Daryl's Digital Marketing Background and Experience08:19 Daryl's Motivation in Doing the 8 Habits Study11:09 Putting Up Daryl's Team13:07 Habit No. 1: Self-efficacy13:30 Authoritative Tools and Measurements Used16:35 8 Common Habits of Success17:45 Habit No. 2: Strategic Planning18:01 Habit No. 3: Market Intelligence18:30 Habit No. 4&5: Marketing Strategy, Sales Strategy and Skills18:51 Habit No. 6: Money Management19:10 Habit No. 7: Business Operations19:34 Habit No. 8: Business Intelligence19:56 Biggest Challenges that Agency Owners Face22:37 How The 8 Habits of Success Can Help Make it Easier28:02 How to Get Access to the 8 Habits study29:01 The Perfect Person to Start on  The Study33:16 Final Thoughts33:48 Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Reach out to Daryl Urbanski through Facebook https://www.facebook.com/daryl.urbanski Instagram https://www.instagram.com/skillsforsuccess/?hl=en Twitter https://twitter.com/DarylUrbanski?s=20&t=RLMN6768Bd1mUCX041CvOA Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in
Why You Have A Responsibility to Take Care of Your Mental Health as an Agency CEO
28-04-2022
Why You Have A Responsibility to Take Care of Your Mental Health as an Agency CEO
Do you want to know one of the most important things that helped me grow my business and hugely impacted my life? In today's episode, I'm going to talk about a very sensitive topic that I have never heard anybody talk about in the agency space and that is mental health. I'm certainly not perfect but I've made a conscious effort to work on my mental health and now, I want to share with you what has worked for me. If you're an agency owner or an entrepreneur dealing with difficult situations and you want to learn from someone like me who's been there in your shoes, then you're going to want to listen to this episode!    Discussion Points: 00:00 Intro02:07 Statistics of People with Mental Health Disorders05:55 How do Mental Health Disorders Impact Agency Management07:01 Battling with Mental Health10:01 Importance of Seeing a Therapist11:50 How to Take Care of Your Mental Health13:02 Meditating and Journaling15:24 Going Back to Therapist16:11 Moral of the Story18:02 Final Thoughts18:55 Outro   Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
Why I Love Hiring in Mexico & Latin America
21-04-2022
Why I Love Hiring in Mexico & Latin America
If everybody is looking for talent in the same location, then the labor rates will certainly go up due to supply and demand.  When I first started my digital agency my team was based in the Philippines. Eventually, I moved all my operations to Tijuana, Mexico, and it was an absolute game-changer. This is why I love finding talent in hidden places, especially Mexico and Latin America, because they are an untapped resources that not many digital agencies know about. If you’re an agency owner looking to grow your team, you’ll want to tune into this episode.   Discussion Points: 0:00 - Introduction  02:24 - Chris’s First Agency Back Story 08:35 - Untapped Talents in Mexico & Latin America 10:10 - Benefit #1: Cheaper Cost of Living = Less Expensive Wage 13:31 - Benefit #2: Workable Time Difference 15:11 - Benefit #3: No Language Barriers 17:19 - Benefit #4: Exceptional Work Ethics 19:36 - Benefit #5: U.S. Travel Convenience and Vice Versa 21:15 - Final Thoughts 21:50 - Outro Resources:  Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagencyInstagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlwCheck out our website and see how we can help you run a profitable agency https://dudeagency.io/Reach out to Kelly Gordon through Facebook https://www.facebook.com/kellybryn1  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!
What it Means When Your Churn Rate is Too High & How to Fix It
14-04-2022
What it Means When Your Churn Rate is Too High & How to Fix It
Between myself and other multi-agency owners like you, we can all agree that churn in the business is an issue. Low churn rate, and client cancellations, are typical for those who break several 7-figure rates. In today’s episode, I talk about all the things you can do to lower your churn rate and grow your agency.  So, if you’re looking to reduce those cancellations and fix your churn rate, you’re going to want to listen in.   Discussion Points: 00:00 - Intro 05:55 - How to Calculate Your Churn 07:26 - Cancellations That Agencies Can Control 09:52 - Reasons Why People Cancel Your Agency 09:56 - Reason #1: Having the Wrong Expectations 12:15 - Reason #2: The Client Doesn’t Trust You 15:45 - Reason #3: Clients Are Not Getting Results 17:26 - How to Fix Churn Problems 21:30 - Outro   Resources:  Connect with DUDE on the following social channels Facebook (https://www.facebook.com/dudeagency) Instagram (https://www.instagram.com/dudeagency.io/)  Visit our YouTube channel (https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw) Register for live trainings on running a profitable agency (https://dudeagency.io/) Check out our website and see how we can help you run a profitable agency https://dudeagency.io/