When Donald Trump took the stage to claim victory in Palm Beach, Florida, he was joined by a football team sized contingent of family and friends, including the chief executive of the Ultimate Fight Championship, Dana White.
White, who has admitted to assaulting his wife, took the mic to thank some people he regarded as crucial to delivering his friend Donald Trump the presidency. They included online streamer Aidin Ross, comedian Theo Von and podcaster Joe Rogan.
Trump’s appearance on podcasts like The Joe Rogan Experience were crucial to mobilising the support of young men across the US who wouldn’t have otherwise voted.
It was a sophisticated plan based on a close read of voting trends – and a little help from Trump’s son, Barron.
Today national political correspondent for Time magazine Eric Cortellessa on Donald Trump and the “pod bros” that helped him win.
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Guest: National political correspondent for Time magazine Eric Cortellessa