Marketing For Business Owners

Sam Colthorpe

Welcome to Marketing for Business Owners, the podcast created for business owners who want to learn marketing principals before implementing, hiring, or outsourcing. I believe that many skilled and talented business owners would go to a whole new level by simply understanding and implementing marketing principals in their business. This is why in this podcast, we discuss marketing tools that you can utilise to ensure that your efforts do not go to waste, and you can continue to grow. Visit businessbrother.co for more information. read less

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Ashley Fell: Researcher, Tedx Speaker and Author

Ashley Fell: Researcher, Tedx Speaker and Author

In this episode we speak with Ashley Fell. She is a social researcher, author, Tedx speaker and director of advisory at the internationally recognised McCrindle Research. A few of Ash’s co-written books include: Generation Alpha and Work Well-Being. I am interested in Ash’s research based on how to thrive at work, how to communicate and market effectively to the different generations, and how McCrindle has earnt the right to speak at well-respected events world wide.

Episodes

Ashley Fell: Researcher, Tedx Speaker and Author

Ashley Fell: Researcher, Tedx Speaker and Author

In this episode we speak with Ashley Fell. She is a social researcher, author, Tedx speaker and director of advisory at the internationally recognised McCrindle Research. A few of Ash’s co-written books include: Generation Alpha and Work Well-Being. I am interested in Ash’s research based on how to thrive at work, how to communicate and market effectively to the different generations, and how McCrindle has earnt the right to speak at well-respected events world wide.

Nerida Bint: Is Our Emotional Health Affecting Our Businesses?

Nerida Bint: Is Our Emotional Health Affecting Our Businesses?

In this episode, we speak with Nerida Bint. She is an emotional intelligence coach. I have had the privilege of working with Nerida through creating video content for her Social Media, and as we were filming, I realised that she was articulating and answering tough questions better than anyone I had heard on those topics. She specialises in working with women in business and positions of leadership, however her knowledge and experience is relevant to all of us. linktr.ee/neridabint businessbrother.co

2024 Digital Marketing Statistics

2024 Digital Marketing Statistics

Let's talk 2024 digital marketing statistics and what they mean for you! www.businessbrother.co

Ducko, Hit FM: Personal Brand and Sticking To Your Values

In this episode we chat with Nick Allen-Ducat, you might know him as ‘Ducko’ from Hit FM Newcastle. Nick is a talented human being. He is hilarious, bold and an absolute professional all at the same time. I wanted to hear Ducko’s story and career journey thus far, and how that ties into building a personal brand. I know that you will learn a lot from this conversation. www.businessbrother.co

Anna Farthing, Doughheads: Bold Branding and Parenting

Anna Farthing, Doughheads: Bold Branding and Parenting

In this episode we chat with Anna Farthing. She is the owner of Doughheads, and if you’re local to Newcastle, I probably just made you hungry. Doughheads are a gourmet doughnut brand and I remember them all the way back to when they first appeared at the local markets. What has impressed me has been Anna’s ability to build Doughheads into an established business that has woven its way into the fabric of the area.

Tommy Casha: Emotional Intelligence And Going For What You Want

Tommy Casha: Emotional Intelligence And Going For What You Want

In this episode we speak with Tommy Casha. He is the founder and owner of Wedding Chats. I was in the wedding industry for years and I just missed meeting Tommy, so I am looking forward to this chat. Tommy hilariously interviews wedding guests and promoters for companies, and he does it so well. He has a team of legends behind him, and is building a fantastic business. weddingchats.com.au businessbrother.co

Rochelle Naylor: From Full Time Influencer To Director

Rochelle Naylor: From Full Time Influencer To Director

Rochelle Naylor is the owner & director of ROH Studios. She’s also a stylist, model, influencer, photographer and she even used to be a marketing manager. I met Rochelle speaking at a business networking event called Margs and Mingle and I absolutely loved what she had to share. As she was bombarded with questions after her talk, I realised that I had a lot more questions to ask her as well.

Quick Chat: Content, Progress and Momentum

Quick Chat: Content, Progress and Momentum

A bite size chat with Sam, talking about some things that he has been learning lately in reference to content creation, social media, marketing and personal growth.

Wildflower: Brand, Culture and Kindness

Jack and Ri Bingham, owners of Wildflower, are not only talented business owners, they are fantastic people. With Customer Service, Branding and Marketing as their key strengths, Sam picks their brains to understand how they have been able to build something that he has never seen anyone do so well in Newcastle, Australia.

Bonus Episode: Google Ads or Google SEO?

Bonus Episode: Google Ads or Google SEO?

Season One kicks off in early 2024, however we wanted to give you one more episode to keep you thinking over the Christmas, New Year break. In this episode, Sam discusses the benefits of both Google Ads, Google SEO, both of them together, and perhaps not using them at all. For more information or support, please visit: businessbrother.co

Pilot Episode: Marketing Isn't Magic, But Neither Is Sunscreen

Pilot Episode: Marketing Isn't Magic, But Neither Is Sunscreen

In our debut episode, we discuss the importance of having a clear strategy before doing any marketing. Let's go back to the blueprint of your business and align your steering before pressing on the accelerator. Visit businessbrother.co for more information.