EP 14: What If Part 2

Ignite Your Champions

12-12-2022 • 8 mins

**This one’s got some bloopers. Listen all the way to the end!**

I wanna give a special shout out to my listeners in Canada. It fires me up that you are listening from the great white North. Those of you who live there know how joking I am about that, but I know the people in the States tend to think that you live in the frozen tundra, and I know that that's not the case.

We’re talking about “What If” Part 2: What if you looked at all of your marketing as an experiment?

Here’s why I love this idea, and I can never say it enough…There is no one size fits all marketing plan. What works for me might not work for you, and probably won’t work for your friend who has a different kind of business. And what works today on one platform might not work tomorrow. Social Media algorithms change so often, that it’s impossible to have a marketing plan that’s set in stone.

So, if you look at your marketing as an experiment, then it makes it easier to digest the potential results, or lack of results, you might be getting.

So, how do you experiment while being strategic?

Test  —  Measure  —  Adjust  —  Test again

Tune in and and I will show what this might look like for you.

I would love to hear how thinking about your marketing as an experiment is making a difference for you. Please connect with me on Facebook, Instagram or LinkedIn and let me know.

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