The Essential Social Media Strategy for New Entrepreneurs with Angel Holmes
Episode Summary
This week we sit down with Angel Holmes, the Founder and CEO of Sipindipity, LLC. Sipindipity is your one-stop shop for all social media marketing and branding for small businesses. Holly shares how she and Angel met, and how Angel blew her away with the branding and social media posts that Angel and her team created for her.
Angel shares with us how entrepreneurship is something she knew she wanted to pursue since childhood. As a Charleston, South Carolina native, she has created a community and network for herself that has helped her grow personally and professionally through the years.
We get to hear about Angel's philosophy of "over-deliver", and her goal of helping as many people as she can to find and chase their passions. She shares the importance of social media for a small business today and the most common mistakes business owners make when it comes to their social media strategy. Finally, she shares some best practices on how to create a conversation with your ideal customer via social media.
In this episode you’ll learn:
4:07 How Holly and Angel met, hint... it was through a fellow podcast guest!
7:00 Angel's background and the role her father had in her pursuit of entrepreneurship
10:09 When she lost her business in 2020 due to the pandemic, and how she pivoted and overcame that setback
12:36 Angel shares her deep desire to empower fellow entrepreneurs and the importance of perseverance to succeed
22:30 The importance of time blocking and how it sets Angel up daily for success and the balanced life she wants
28:05 Why social media is an important tool for your business and Angel's best practices for business owners
33:45 How to create a conversation with your audience that fosters a relationship instead of constantly selling
39:12 The MOST common mistake Angel sees business owners make when posting on social media and how to avoid it!
45:45 How offering free products or advice is the best way to authentically and organically grow your business and personal brand
46:36 The importance of sharing the love on socials, you need to engage and support others, especially if they support you
53:26 Angel's "over-deliver" philosophy when it comes to business... and life!
59:00 Sign up for Angel's FREE social media guide and templates
1:03:00 Holly shares her personal experience working with Angel
1:04:36 Angel's PDF bio not only outlines her professional accomplishments but allows you to get to know her as a person too. As she says, "The good, the not great at the time, and the funny"
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