The Secret Formula to Building a Multi-Location Business with Erin Zosel
Episode Summary
This week Holly sits down with owner and founder of Sloane's Beauty Bar + Med Spa, Erin Zosel. Erin began her career as a hair stylist and when she could not find the salon that had everything she was looking for, she decided to create it for herself!
Erin shares how she went from opening her first salon, to now growing the business to four locations! She also shares the keys to her success, including how to cultivate a culture of openness and fun across all locations.
Then Erin talks process and numbers when it comes to financing her business and each build-out since. Erin breaks down her strategy for funding and provides key advice to fellow entrepreneurs on how to get started themselves!
Finally, Erin shares what the latest hair style trends are today and this fall, along with some amazing product recommendations for anyone going through changes with their hair!
In this episode you’ll learn:
0:56 FREE Business Blueprint!
1:40 Holly introduces Erin Zosel, founder and owner of Sloane's Beauty Bar + Med Spa
3:22 Erin Zosel joins the podcast and introduces herself and business
3:58 Erin shares the high level process of what it looks like to open each of her salon locations
6:38 What additional education and steps were needed to open their new location in North Loop that includes their first Med Spa
9:20 The valuable experience Erin gained while opening her first business, a yoga studio with a friend
12:55 Erin's journey as a hair stylist and renting her own booth
15:05 What Erin was looking for in a hair salon as a place of work, and deciding to create what she wasn't finding for herself
19:20 The process of going from an idea to opening her first location
23:12 Why Erin views her stylists as her actual clients, and how she treats them accordingly
27:00 Cultivating and managing a culture of teamwork and inclusivity across all her locations
29:00 Erin's key to success on keeping the Sloane brand consistent across all locations
32:55 The average timeline to open a new location and why the newest location in North Loop took almost four times as long
34:15 How Erin funds each new location and why that strategy works best for her business
41:50 Erin shares what the latest hairstyle trends are today and why it is so important for a hair stylist to stay up to date to retain clients
46:20 Erin's hair advice (including products she uses!) for people whose hair is going through changes (less moisture, more shedding, etc.)
50:15 The details and process behind the latest expansion, Sloane Beauty Bar + Med Spa endeavor
54:35 The management team Erin has assembled and the 'playbook' they have been able to create together
1:03:02 Erin's advice to anyone looking to start their own business
1:04:33 The importance of making your business about your team and customers and NOT you
1:07:05 How important it is to know your 'why' and Erin shares the 'why' behind her business
1:09:50 Why real world experience is just as valuable as a college degree
1:12:25 How Erin coincidentally named her business after her daughter
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