In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Mitali Israni about aligning sales and marketing, and the truth behind communicating the value of marketing.

Understanding the relationship between marketing and sales requires more than meets the eye. It’s not just about marketers going after the accounts that sales want; it’s about carefully crafting a strategy that allows marketing to make their impact on pipeline and gives sales the opportunities to win.

Mitali Israni is the Director of Marketing at Medallia, and she has 12+ years experience in demand generation in financial services. Prior to working at Medallia, she served as the Assistant Director of Brand, Marketing and Communications at EY. Additionally, Mitali previously was a journalist and content producer reporting on financial and corporate news. She has worked around the world across B2B SaaS, Enterprise Software, Professional, and Financial Services marketing campaigns.

You can find Mitali Israni on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

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