In this week’s episode, we chat with Kristen & Justin Desee.

The pair has been described as  ‘down to earth’, ‘low-key’, ‘no drama’, ‘fun’, ‘caring’, ‘attentive’,  ‘logical’, and ‘smart’. They co-authored “When Your Business Partner Is Your Spouse"

We discuss their experiences in building, buying, and selling multiple home service businesses. They also share lessons learned from their business ventures, including handling transitions, maintaining company culture, and the critical role of efficient customer service representatives (CSRs) in driving business success.

Finally, we discuss their recent partnership with Leap Partners, the process of selling their business while ensuring a seamless transition for their team, and Justin’s role in assisting with Leap's acquisition strategies.

Key Takeaways:

Transparency in Business Transitions: The importance of being transparent with the leadership team and employees about future business goals. This transparency helps in securing employee buy-in and maintaining morale during periods of intense growth and potential change.

Mentorship and External Training: The importance of seeking mentorship and external training for business development. Engaging with experienced professionals is essential for business growth and personal development.

Employee Investment: Investing in employees through training and development is crucial. Quality customer service representatives (CSRs) dramatically impact business performance, and internal training can maintain high standards, particularly in client-facing roles.

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Additional Resources

➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/

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👉 Connect with Kristen & Justin Deese

Website: https://www.kristendeese.com/

Facebook: https://www.facebook.com/kristen.deese.7

Website: https://freedomblueprint.us/

Facebook: https://www.facebook.com/justin.deese.14

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The Boost, a podcast for home service contractors.

Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.

Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.

All Aboard the Longship! Powered by Vikings™.

For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.